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VangoNotes for Principles of Marketing, 12/e | [Philip Kotler, Gary Armstrong]

VangoNotes for Principles of Marketing, 12/e

Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to key features for each chapter of your textbook.
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Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 12/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

  • Big Ideas: Your "need to know" for each chapter
  • Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
  • Key Terms: Audio "flashcards" to help you review key concepts and terms
  • Rapid Review: A quick drill session - use it right before your test


    VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.

    ©2007 by Pearson Education, Inc.

  • What Members Say

    Average Customer Rating

    3.9 (37 )
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    5.0 (1 )
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    4.5 (2 )
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    •  
      Kevin Boca Raton, FL, USA 10-14-07
      Kevin Boca Raton, FL, USA 10-14-07
      HELPFUL VOTES
      2
      ratings
      REVIEWS
      21
      1
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      FOLLOWING
      0
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      Overall
      "Good stuff"

      This is a huge help! However, I paid $20 for all of the chapters, but did not receive 4 of them. Not thrilled about having to pay an extra $3 for each chapter that I did not download!

      2 of 2 people found this review helpful
    •  
      Chris Hemet, CA, USA 10-06-08
      Chris Hemet, CA, USA 10-06-08
      HELPFUL VOTES
      1
      ratings
      REVIEWS
      21
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      Overall
      "Great Product"

      I read the review that said this audible download was difficult to use. Unless you don't know how to download something you'll have no trouble, and if your taking a Marketing course I'm sure you can download these chapters, and yes I received all of them. They don't all download automatically. You have to select the ones you want. I paid for all twenty and received them all.

      1 of 1 people found this review helpful
    •  
      Miao new york, NY, USA 03-23-08
      Miao new york, NY, USA 03-23-08
      HELPFUL VOTES
      2
      ratings
      REVIEWS
      21
      1
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      FOLLOWING
      0
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      Overall
      "Very difficult to use"

      This software is very difficult to use. It takes you in loops, and not clear instructions of how to download the audio files. Big waste of time!

      2 of 3 people found this review helpful
    •  
      Sabrina waco, TX, USA 12-29-09
      Sabrina waco, TX, USA 12-29-09
      ratings
      REVIEWS
      21
      1
      Overall
      "Good Audio Book"

      I am a truck driver and sometimes I don't have time to read an entire chapter or I might not understand something in the chapter. I listened to this while I would wait on my loads and it was great. It gave me help to understand what I was reading!

      0 of 0 people found this review helpful
    •  
      Shavonne Buffalo, NY, USA 12-28-09
      Shavonne Buffalo, NY, USA 12-28-09
      ratings
      REVIEWS
      21
      1
      Overall
      "Great Study"

      I was well behind in my studies and fearful. VangoNotes gave me the confidence to move forward and complete my studies. Kudos VangoNotes Creators, Kudos!

      0 of 0 people found this review helpful
    •  
      Deborah Atlanta, GA, USA 11-04-09
      Deborah Atlanta, GA, USA 11-04-09
      ratings
      REVIEWS
      21
      1
      Overall
      "My First Experience with VangoNotes"

      This is my first VangoNotes experience. I used my VangoNotes for the entire book. It didn't replace the reading, but when I didn't have time to read the whole chapter first, it was good for giving me the 'jist' of what I needed to know. I started making a habit of listening to my VangoNotes chapter and taking notes first, before I read each chapter, because it was like an easy way of going over the chapter twice, which gave me a deeper grasp of the material, I thought. The second time, when I read the material, I wasn't busy trying to make sure that I jotted down every definition, because I'd already done that during my VangoNotes session. Instead, when I read the chapter, I could reflect on the stories that were being told, and the definitions popped out at me as part of the material, allowing better comprehension. I wish all of my class notes were available on Vango Notes. Loved it.

      0 of 0 people found this review helpful
    •  
      Rhode Arlington, VA, USA 10-07-09
      Rhode Arlington, VA, USA 10-07-09
      ratings
      REVIEWS
      21
      1
      Overall
      "Great Aid"

      If you buy the whole book for 19.95 you must wait for all the chapters to download. You still will need to read the book but it is a great testing tool.

      0 of 0 people found this review helpful
    •  
      Kalle HelsinkiFinland 10-30-08
      Kalle HelsinkiFinland 10-30-08
      HELPFUL VOTES
      1
      ratings
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      21
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      Overall
      "Don't do it"

      This will be a complete waste of your money. It keeps saying that I don't have the rights to burn it to a CD. What a great product!

      1 of 2 people found this review helpful
    •  
      Lora vancouver, WA, USA 10-07-08
      Lora vancouver, WA, USA 10-07-08
      HELPFUL VOTES
      1
      ratings
      REVIEWS
      21
      1
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      FOLLOWING
      0
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      Overall
      "does this mean that I still have to read the book?"

      Unless you are familar with the multiple terms and the density of this subject, you will still have to read the book. I have worked in marketing for years and am still learning things as I go along. Happy studing.

      1 of 2 people found this review helpful
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