We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire | [Brandon Steiner]

You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business - methods that many of today's companies would be wise to observe and employ themselves.

You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

  • First to market is everything
  • Ask "What Else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
  • How to train employees while they're in the minor leagues to prepare them for the majors
  • Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

    ©2012 Brandon Steiner (P)2012 Audible, Inc.

    What Members Say

    Average Customer Rating

    3.7 (3 )
    5 star
     (0)
    4 star
     (2)
    3 star
     (1)
    2 star
     (0)
    1 star
     (0)
    Overall
    3.5 (2 )
    5 star
     (0)
    4 star
     (1)
    3 star
     (1)
    2 star
     (0)
    1 star
     (0)
    Story
    4.0 (1 )
    5 star
     (0)
    4 star
     (1)
    3 star
     (0)
    2 star
     (0)
    1 star
     (0)
    Performance


    There are no listener reviews for this title yet.

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.