Jeff Blumenfeld has used his public relations skills to enable explorers to finance their travels with corporate sponsorship. Blumenfeld shows how listeners can fund their own thrilling exploits, with excellent advice on how to use a multi-pronged approach to craft an appealing proposal for grants or sponsorships. It is also full of fascinating descriptions of successful undertakings, and Chris Kayser's wonderfully dry performance lends an air of bemused incredulity that such adventures could be sponsored at all. You Want To Go Where? is an informative how-to guide that also manages to be an entertaining behind-the-scenes look at a few crazy adventures.
It's easy to get to the North Pole. The hard part is getting someone else to pay for the trip.
Christopher Columbus needed a sponsor for a dangerous expedition, but the King of Portugal wasn't interested. He repackaged his proposal for the Queen of Spain. She put Columbus on retainer and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist.
That's where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the listener from Erik Weihenmayer's expedition to be the first blind man to summit Mt. Everest, to the first confirmed dogsled expedition of the North Pole, to Audrey Mestre's deadly free dive expedition off Bayahibe Beach in the Dominican Republic.
You Want To Go Where? is the only book that not only takes you behind-the-scenes of some of the most dangerous adventure expeditions in recent years, but shows how you can fund and arrange your own trip, including details on everything from grants to sponsorships.
For anyone who's ever had a dream to scale the tallest mountain or cross the largest ocean, You Want To Go Where? is ideal for armchair explorers and budding adventurers alike.
©2009 Jeff Blumenfeld (P)2012 Audible, Inc.
There are no listener reviews for this title yet.
Report Inappropriate Content