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The Little Book of Persuasion
- Defend Yourself by Becoming a Skilled Persuader
- Narrated by: Mike Norgaard
- Length: 2 hrs and 27 mins
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The Little Book of Persuasion
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Publisher's summary
Every day we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks, who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders.
Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit.
This book is a journey into these techniques. You will emerge from it smarter, more persuasive, and better equipped to defend yourself.
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What listeners say about The Little Book of Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- MANI
- 07-08-16
Persuasion
Any additional comments?
This book contain various persuasion techniques. Useful summary for identifying techniques , but for a Product Manager developing product to persuade users. I was able to learn few techniques.
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1 person found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Gambit
- 08-30-16
Too basic
I think almost anyone these days already knows all this stuff unless you live in a cave. Its too basic...
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