We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Switch Audiobook

Switch: How to Change Things When Change Is Hard [Audiobook]

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Regular Price:$27.93
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

Average Customer Rating

4.3 (2311 )
5 star
 (1240)
4 star
 (659)
3 star
 (311)
2 star
 (71)
1 star
 (30)
Overall
4.4 (1326 )
5 star
 (744)
4 star
 (381)
3 star
 (150)
2 star
 (36)
1 star
 (15)
Story
4.2 (1324 )
5 star
 (666)
4 star
 (401)
3 star
 (188)
2 star
 (43)
1 star
 (26)
Performance
Sort by:
  •  
    Philosopher's Gladiator - Lanny 08-12-15 Member Since 2015
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Great book for making habits and change."

    Great narrator. Loved the knowledge shared in this book. Inspired me to make some significant changes.

    0 of 1 people found this review helpful
  •  
    Dale 08-07-15
    Dale 08-07-15 Member Since 2015
    ratings
    REVIEWS
    16
    1
    Overall
    Performance
    Story
    "The real deal"

    After applying the principles outlined in this book I saw real world changes. Great book awesome content.

    0 of 1 people found this review helpful
  •  
    Pete Hudson 08-06-15
    Pete Hudson 08-06-15 Member Since 2015
    ratings
    REVIEWS
    14
    1
    Overall
    Performance
    Story
    "Great book"

    This is a great book about influencing and shaping behavior. Will rent it again, thanks!

    0 of 1 people found this review helpful
  •  
    Amber 08-05-15
    Amber 08-05-15 Member Since 2015
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Ready to Switch"

    This book was a great way to look at how to accomplish change. It gives many examples from all different industries and ties them together through the process of change. I would recommend this book to anyone who is looking for a deeper understanding of why change can be hard to make and keep.

    0 of 1 people found this review helpful
  •  
    Anna Zollinger 08-05-15 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "So interesting and useful!"

    Really enjoyed it and found it thought provoking and inspiring ...exciting to begin applying principles. The examples were terrific!

    0 of 1 people found this review helpful
  •  
    J. Mirabal 07-27-15
    J. Mirabal 07-27-15 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    55
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Actionable ideas and the logic behind them for making change"

    Chip and Dan Heath present some interesting ideas for effecting change and offer some convincing reasons why they work.

    I've seen some of these techniques in the past,but never took the time to understand why they were so effective.

    This book is definitely one to put into the teaching arsenal,because learning is about change.

    0 of 1 people found this review helpful
  •  
    Mark 07-14-15
    Mark 07-14-15 Member Since 2015
    ratings
    REVIEWS
    4
    4
    Overall
    Performance
    Story
    "Very Practical"
    Would you listen to Switch again? Why?

    Yes, because the information is very valuable and will fade with time. I'll need a refresher in about 5 years.


    What other book might you compare Switch to and why?

    Brain Rules...because it takes a complicated subject, explains the content using easy-to-understand examples, and helps you apply the information to everyday life.


    What about Charles Kahlenberg’s performance did you like?

    It's always better when the author sounds like they're enjoying the book. Charles sounded like he was having fun with the content and really believed in its power.


    What’s an idea from the book that you will remember?

    The analogy of The Elephant and The Rider the author uses to explain how our mind works when making decisions.


    0 of 1 people found this review helpful
  •  
    David 07-12-15
    David 07-12-15
    ratings
    REVIEWS
    5
    1
    Overall
    Performance
    Story
    "Great Book"

    Very interesting and clearly presents its ideas. As many people have said the narration is not the best but you will get used to it quickly and the content more then makes up for it.

    0 of 1 people found this review helpful
  •  
    2blessed2bestressed 07-07-15 Member Since 2014

    2blessed2bestressed

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Extremely insightful and excellent performance."

    I loved this book. The authors really took the time to back up each idea with supporting evidence and explained the steps on how to achieve lasting change. I'm thrilled that I got this book.

    0 of 1 people found this review helpful
  •  
    Aleah 07-07-15
    Aleah 07-07-15 Member Since 2015
    ratings
    REVIEWS
    56
    7
    Overall
    Performance
    Story
    "If you haven't read the happiness hypothesis don't bother"

    This book reference the happiness hypothesis through out the book which had me wishing it either reviewed or explained the reference or that I had read the book they referenced.

    The narrator is an old man with, what sounds like dentures, reading with tons of hisses.

    I often recommend books but not this one.

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.