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Switch: How to Change Things When Change Is Hard | [Dan Heath, Chip Heath]

Switch: How to Change Things When Change Is Hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

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  •  
    Carolle Sault Ste. Marie, ON, Canada 01-19-11
    Carolle Sault Ste. Marie, ON, Canada 01-19-11 Member Since 2010
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    "It's not what you say, it's how you say it."

    Appreciate the premise of the book so far, but need to borrow the printed version. Two hours into the audiobook and the computer-generated-like voice is no longer tolerable.

    0 of 0 people found this review helpful
  •  
    Andy Chicago, IL, United States 12-23-10
    Andy Chicago, IL, United States 12-23-10 Member Since 2013
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    "Great Ideas"

    I think the best compliment I can give is that I finished the book 4 days ago, and have been using many of the methods and thoughts the authors give. I have also been telling friends about them, and they have helped with their own changes.

    0 of 0 people found this review helpful
  •  
    Martin Jogeva Vald, Estonia 12-10-10
    Martin Jogeva Vald, Estonia 12-10-10
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    "Greate authors"

    This is actualy even better than the Stick. Luv the anlytical way of thinking here rather than the "usual" boring stuff. Reccommend to marketing, managers and people wh want to change sth in their or others life.

    0 of 0 people found this review helpful
  •  
    Chris Midlothian, VA, United States 12-02-10
    Chris Midlothian, VA, United States 12-02-10 Member Since 2010
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    "A few useful nuggets"

    I found parts of this book interesting and practical for every day living (including driving change on the home front), but I found much of the build up to the point to be tedious. Far too much ground to cover for few too many nuggets.

    0 of 0 people found this review helpful
  •  
    Somone Glendale, AZ, United States 11-29-10
    Somone Glendale, AZ, United States 11-29-10
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    "Moderately Good"

    This book offers some good and some bad for listeners. It moves slowly and covers themes that are pretty everyday. That said- it was well written and uplifting in encouraging perseverance when change is difficult. I would say worth a credit.

    0 of 0 people found this review helpful
  •  
    MJ Arlington, WA, United States 09-28-10
    MJ Arlington, WA, United States 09-28-10
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    "A Must Read"

    A must read for business and personal use. Great insight into human behavior. Practical tools to facilitate change.

    0 of 0 people found this review helpful
  •  
    David Vaudreuil, QC, Canada 09-21-10
    David Vaudreuil, QC, Canada 09-21-10 Member Since 2013
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    "If you loved Made to Stick you will love the Swith"

    The Heath brothers did another brilliant job with this book is a must read! The book is layed out to really help you to understand how to not only get you to change but others.

    0 of 0 people found this review helpful
  •  
    Teresa Ephrata, PA, United States 09-20-10
    Teresa Ephrata, PA, United States 09-20-10 Member Since 2013
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    "Practical Approach to Addressing Change"

    If you're looking for a "magic bullet" - something that will prescriptively give you the steps to follow to make change happen - don't read this book.

    However, if you'd like a very clear understanding of they key pieces needed to effect change - in yourself, your loved ones, your co-workers, organization - even a culture - this is your book. The visual I now have of the elephant, the rider, and the path is so clear, so easy to understand, I can use these three priciples as guidelines in any situation.

    I've shared this book with many people since reading it.

    0 of 0 people found this review helpful
  •  
    Meghan Austin, TX, United States 09-16-10
    Meghan Austin, TX, United States 09-16-10
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    "Book was good; narration was terrible"

    I enjoyed the content very much, but the narrator was so monotoned that I had to keep playing it back to follow what was being said. Also, The book seems to be written with lots of numbers to outline the sections and that actually made it harder to follow over audio. I'd suggest buying the book and skipping the audio.

    0 of 0 people found this review helpful
  •  
    Karl Kamuela, HI, United States 09-07-10
    Karl Kamuela, HI, United States 09-07-10
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    "Flipping the Switch..."

    Chip and Dan pulled together wonderful stories of how to switch a situation by acting and thinking differently. Proving change is easier than we all think, and how powerful it can be for the future of the reader's (or listener's) life, as well as how it effects all people that surround said person.

    A powerful book for any age.

    0 of 0 people found this review helpful

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