Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
Great narrator. Loved the knowledge shared in this book. Inspired me to make some significant changes.
This book was a great way to look at how to accomplish change. It gives many examples from all different industries and ties them together through the process of change. I would recommend this book to anyone who is looking for a deeper understanding of why change can be hard to make and keep.
Chip and Dan Heath present some interesting ideas for effecting change and offer some convincing reasons why they work.
I've seen some of these techniques in the past,but never took the time to understand why they were so effective.
This book is definitely one to put into the teaching arsenal,because learning is about change.
Yes, because the information is very valuable and will fade with time. I'll need a refresher in about 5 years.
Brain Rules...because it takes a complicated subject, explains the content using easy-to-understand examples, and helps you apply the information to everyday life.
It's always better when the author sounds like they're enjoying the book. Charles sounded like he was having fun with the content and really believed in its power.
The analogy of The Elephant and The Rider the author uses to explain how our mind works when making decisions.
I loved this book. The authors really took the time to back up each idea with supporting evidence and explained the steps on how to achieve lasting change. I'm thrilled that I got this book.
This book reference the happiness hypothesis through out the book which had me wishing it either reviewed or explained the reference or that I had read the book they referenced.
The narrator is an old man with, what sounds like dentures, reading with tons of hisses.
I often recommend books but not this one.
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