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Switch: How to Change Things When Change Is Hard | [Dan Heath, Chip Heath]

Switch: How to Change Things When Change Is Hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

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  •  
    M. D. Barnicke Belleghem 08-22-10

    Author, Consultant, Speaker

    HELPFUL VOTES
    18
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    "Good description of process"

    I enjoyed the insights I gained from this book but would have liked to have more suggestions of practical applications in unique situations. I intend to work to apply the concepts. I have successfully used the process once. I learn through visualizing so the stories were helpful.

    0 of 0 people found this review helpful
  •  
    Andras Woluwe St Lambert, Belgium 07-22-10
    Andras Woluwe St Lambert, Belgium 07-22-10
    HELPFUL VOTES
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    "Fantastic book"

    Extremely practical, actionable and highly enjoyable book - I loved it all the way. Based on Made to Stick, it goes further in teaching highly useful technique on how to tirgger change in people...

    0 of 0 people found this review helpful
  •  
    Janeen GLEN ALLEN, VA, United States 06-27-10
    Janeen GLEN ALLEN, VA, United States 06-27-10 Member Since 2005
    HELPFUL VOTES
    64
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    "What we all should know!"

    Loved this book. Knowledge is power and the information this book holds is potentially life changing !

    0 of 0 people found this review helpful
  •  
    kimberly claremont, CA, United States 06-13-10
    kimberly claremont, CA, United States 06-13-10 Member Since 2006
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    "Thought provoking"

    This book does a fantastic job explaining the mechanics behind change. Seems that we humans, with our large frontal cortexes, are still driven largely by our limbic (reptilian) brains....which certainly explains a lot. But I felt very hopeful after listening. Creative change happens all the time, and this book breaks it down for us.

    0 of 0 people found this review helpful
  •  
    05-20-10
    05-20-10 Member Since 2010
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    "Enjoyed this book quite a bit"

    Gives you usable info on how to prompt change.

    0 of 0 people found this review helpful
  •  
    Meena Newark, NJ, United States 04-30-10
    Meena Newark, NJ, United States 04-30-10 Member Since 2010
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    "Good book"

    I loved this series initially - but now i don't know.Maybe I just need to take a break and come back to it. Anyways I liked it.

    1 of 2 people found this review helpful
  •  
    Taras Staten Island, NY, USA 04-29-10
    Taras Staten Island, NY, USA 04-29-10
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    "Bringing it all together"

    Content: Good. This book helped connect other sources on the subject together. So if you read other books mentioned here - it will help. Good examples and practical advice.

    Audio: Bad. Unbelievably mismatched voice actor with material! It will require you a lot of concentration and rewinding.

    0 of 0 people found this review helpful
  •  
    Matthew Newcastle, WA, United States 04-01-10
    Matthew Newcastle, WA, United States 04-01-10
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    "Embrace the change"

    Terrific book on change management with strategies that anyone can apply at work and at home.

    0 of 0 people found this review helpful
  •  
    Melissa Redmond, OR, United States 03-25-10
    Melissa Redmond, OR, United States 03-25-10 Member Since 2008
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    "Excellent Book!"

    I loved this book! It is excellent for anyone who is up to changing their own life or is responsible for change in an organization. It definately gave me much that I will use in my quest to provide quality education to children. I've already used many of the suggestions in my own life.

    1 of 2 people found this review helpful
  •  
    David CINCINNATI, OH, United States 03-25-10
    David CINCINNATI, OH, United States 03-25-10 Member Since 2008
    HELPFUL VOTES
    33
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    "Self help / Team help"

    Not your typical self-help book. Great advice, and concrete examples for making changes in your life or in your work force.

    0 of 0 people found this review helpful
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