Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
Appreciate the premise of the book so far, but need to borrow the printed version. Two hours into the audiobook and the computer-generated-like voice is no longer tolerable.
Switch was one of the best books I have read this year and it delivers on its title. Easy to read, entertaining and packed with useful information. One idea I found very interesting was that action triggers can have the same effect as a habits but take very little time to develop. If you loved their previous book Made to Stick you will love this one too.
I think the best compliment I can give is that I finished the book 4 days ago, and have been using many of the methods and thoughts the authors give. I have also been telling friends about them, and they have helped with their own changes.
This is actualy even better than the Stick. Luv the anlytical way of thinking here rather than the "usual" boring stuff. Reccommend to marketing, managers and people wh want to change sth in their or others life.
I found parts of this book interesting and practical for every day living (including driving change on the home front), but I found much of the build up to the point to be tedious. Far too much ground to cover for few too many nuggets.
This book offers some good and some bad for listeners. It moves slowly and covers themes that are pretty everyday. That said- it was well written and uplifting in encouraging perseverance when change is difficult. I would say worth a credit.
I'm about 1/2 way through this listen right now, and although the material is quite interesting, as others have said, it's really hard to get past the voice. The narrator's voice is so low and monotonous that you find it hard to stay focused on listening. It is also annoying that it doesn't flow and you can tell where edits were made. This one should be re-recorded. Giving 4 stars for the book, -1 for the narrator.
The Heath brothers did another brilliant job with this book is a must read! The book is layed out to really help you to understand how to not only get you to change but others.
Content: Good. This book helped connect other sources on the subject together. So if you read other books mentioned here - it will help. Good examples and practical advice.
Audio: Bad. Unbelievably mismatched voice actor with material! It will require you a lot of concentration and rewinding.
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