Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
I enjoyed the content very much, but the narrator was so monotoned that I had to keep playing it back to follow what was being said. Also, The book seems to be written with lots of numbers to outline the sections and that actually made it harder to follow over audio. I'd suggest buying the book and skipping the audio.
Chip and Dan pulled together wonderful stories of how to switch a situation by acting and thinking differently. Proving change is easier than we all think, and how powerful it can be for the future of the reader's (or listener's) life, as well as how it effects all people that surround said person.
A powerful book for any age.
I listened to this after listening to "Made to Stick." I liked "Switch" as much or more...these brothers do a great job of presenting practical interesting ideas in an easy to absorb way.
Author, Consultant, Speaker
I enjoyed the insights I gained from this book but would have liked to have more suggestions of practical applications in unique situations. I intend to work to apply the concepts. I have successfully used the process once. I learn through visualizing so the stories were helpful.
Extremely practical, actionable and highly enjoyable book - I loved it all the way. Based on Made to Stick, it goes further in teaching highly useful technique on how to tirgger change in people...
This book does a fantastic job explaining the mechanics behind change. Seems that we humans, with our large frontal cortexes, are still driven largely by our limbic (reptilian) brains....which certainly explains a lot. But I felt very hopeful after listening. Creative change happens all the time, and this book breaks it down for us.
I loved this series initially - but now i don't know.Maybe I just need to take a break and come back to it. Anyways I liked it.
Content: Good. This book helped connect other sources on the subject together. So if you read other books mentioned here - it will help. Good examples and practical advice.
Audio: Bad. Unbelievably mismatched voice actor with material! It will require you a lot of concentration and rewinding.
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