We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Switch: How to Change Things When Change Is Hard | [Dan Heath, Chip Heath]

Switch: How to Change Things When Change Is Hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Regular Price:$27.93
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

Average Customer Rating

4.2 (1623 )
5 star
 (783)
4 star
 (492)
3 star
 (260)
2 star
 (64)
1 star
 (24)
Overall
4.2 (753 )
5 star
 (372)
4 star
 (239)
3 star
 (108)
2 star
 (25)
1 star
 (9)
Story
4.1 (746 )
5 star
 (328)
4 star
 (245)
3 star
 (125)
2 star
 (29)
1 star
 (19)
Performance
Sort by:
  •  
    Meghan Austin, TX, United States 09-16-10
    Meghan Austin, TX, United States 09-16-10
    ratings
    REVIEWS
    1
    1
    Overall
    "Book was good; narration was terrible"

    I enjoyed the content very much, but the narrator was so monotoned that I had to keep playing it back to follow what was being said. Also, The book seems to be written with lots of numbers to outline the sections and that actually made it harder to follow over audio. I'd suggest buying the book and skipping the audio.

    0 of 0 people found this review helpful
  •  
    Karl Kamuela, HI, United States 09-07-10
    Karl Kamuela, HI, United States 09-07-10
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Flipping the Switch..."

    Chip and Dan pulled together wonderful stories of how to switch a situation by acting and thinking differently. Proving change is easier than we all think, and how powerful it can be for the future of the reader's (or listener's) life, as well as how it effects all people that surround said person.

    A powerful book for any age.

    0 of 0 people found this review helpful
  •  
    Eric Woodard Alexandria, VA 08-28-10
    Eric Woodard Alexandria, VA 08-28-10 Listener Since 2009
    HELPFUL VOTES
    14
    ratings
    REVIEWS
    60
    14
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Terrific!"

    I listened to this after listening to "Made to Stick." I liked "Switch" as much or more...these brothers do a great job of presenting practical interesting ideas in an easy to absorb way.

    0 of 0 people found this review helpful
  •  
    M. D. Barnicke Belleghem 08-22-10

    Author, Consultant, Speaker

    HELPFUL VOTES
    18
    ratings
    REVIEWS
    57
    16
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good description of process"

    I enjoyed the insights I gained from this book but would have liked to have more suggestions of practical applications in unique situations. I intend to work to apply the concepts. I have successfully used the process once. I learn through visualizing so the stories were helpful.

    0 of 0 people found this review helpful
  •  
    Andras Woluwe St Lambert, Belgium 07-22-10
    Andras Woluwe St Lambert, Belgium 07-22-10
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    26
    16
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Fantastic book"

    Extremely practical, actionable and highly enjoyable book - I loved it all the way. Based on Made to Stick, it goes further in teaching highly useful technique on how to tirgger change in people...

    0 of 0 people found this review helpful
  •  
    Janeen 06-27-10
    Janeen 06-27-10
    HELPFUL VOTES
    64
    ratings
    REVIEWS
    30
    4
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "What we all should know!"

    Loved this book. Knowledge is power and the information this book holds is potentially life changing !

    0 of 0 people found this review helpful
  •  
    kimberly claremont, CA, United States 06-13-10
    kimberly claremont, CA, United States 06-13-10 Member Since 2006
    HELPFUL VOTES
    253
    ratings
    REVIEWS
    85
    42
    FOLLOWERS
    FOLLOWING
    67
    0
    Overall
    "Thought provoking"

    This book does a fantastic job explaining the mechanics behind change. Seems that we humans, with our large frontal cortexes, are still driven largely by our limbic (reptilian) brains....which certainly explains a lot. But I felt very hopeful after listening. Creative change happens all the time, and this book breaks it down for us.

    0 of 0 people found this review helpful
  •  
    Chad 05-20-10
    Chad 05-20-10 Member Since 2014
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    12
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Enjoyed this book quite a bit"

    Gives you usable info on how to prompt change.

    0 of 0 people found this review helpful
  •  
    Meena Newark, NJ, United States 04-30-10
    Meena Newark, NJ, United States 04-30-10 Member Since 2010
    HELPFUL VOTES
    72
    ratings
    REVIEWS
    69
    34
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    "Good book"

    I loved this series initially - but now i don't know.Maybe I just need to take a break and come back to it. Anyways I liked it.

    1 of 2 people found this review helpful
  •  
    Taras Staten Island, NY, USA 04-29-10
    Taras Staten Island, NY, USA 04-29-10
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Bringing it all together"

    Content: Good. This book helped connect other sources on the subject together. So if you read other books mentioned here - it will help. Good examples and practical advice.

    Audio: Bad. Unbelievably mismatched voice actor with material! It will require you a lot of concentration and rewinding.

    0 of 0 people found this review helpful
  • Showing: 71-80 of 86 results PREVIOUS1789NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.