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Switch Audiobook

Switch: How to Change Things When Change Is Hard [Audiobook]

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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

Average Customer Rating

4.3 (2576 )
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Performance
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  •  
    greg ARLINGTON, WA, United States 05-15-12
    greg ARLINGTON, WA, United States 05-15-12 Member Since 2011
    HELPFUL VOTES
    4
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    "Good Book....If you can get through the narration"
    Would you recommend this book to a friend? Why or why not?

    Yes, I feel the content was good and once I got over the horrible narration after the third listen, I enjoyed the content.


    What could Dan Heath and Chip Heath have done to make this a more enjoyable book for you?

    Find a different Narrator


    How could the performance have been better?

    Find a different Narrator


    If this book were a movie would you go see it?

    Only if the Narrator was not in it.


    0 of 0 people found this review helpful
  •  
    David Bogus, NJ, United States 03-07-12
    David Bogus, NJ, United States 03-07-12

    I love books and audio. What better way to get smart than combine the two into great storytelling.

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    "Cool"
    Would you try another book from Dan Heath and Chip Heath and/or the narrator?

    adsfga dfad fahd fadfhadfghadg dsg sdgj asdgas dg d gsadg sdg jsdg jsgj sdg sdg sdg sdg sadg sadg sdg sdgj sdfgj sgj s


    What could Dan Heath and Chip Heath have done to make this a more enjoyable book for you?

    adsfga dfad fahd fadfhadfghadg dsg sdgj asdgas dg d gsadg sdg jsdg jsgj sdg sdg sdg sdg sadg sadg sdg sdgj sdfgj sgj s


    What do you think the narrator could have done better?

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    Was Switch worth the listening time?

    adsfga dfad fahd fadfhadfghadg dsg sdgj asdgas dg d gsadg sdg jsdg jsgj sdg sdg sdg sdg sadg sadg sdg sdgj sdfgj sgj s


    0 of 0 people found this review helpful
  •  
    Michel 02-21-12
    Michel 02-21-12
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    "Wrong Narrator for the Material Spoils the Fun"
    What disappointed you about Switch?

    The narrator co-authors the book with writer. This narrator did a terrible job reading the material. it feels so boring because he did not pour his heart into it, or may be it did not interest him. Robotic Reading.


    Who would you have cast as narrator instead of the narrator?

    I love book narrated by one of: Bruce Reizen, Sandra Burr, Jim Bond


    What character would you cut from Switch?

    It is not about the book at all; it is the narrator that read it like a robot


    Any additional comments?

    I wish to know the name of the narrator so I do not buy books by him again.

    0 of 0 people found this review helpful
  •  
    Tony Polidori KY, USA 02-28-11
    Tony Polidori KY, USA 02-28-11 Member Since 2005

    TPS

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    "Just OK"

    It's a good book but, about twice the length that it needs to be. I can get past the narrator but the flow of the audiobook is, in my opinion only, not fluid.
    It's worth a credit but it's not great.

    0 of 0 people found this review helpful
  •  
    Carolle Sault Ste. Marie, ON, Canada 01-19-11
    Carolle Sault Ste. Marie, ON, Canada 01-19-11 Member Since 2015
    HELPFUL VOTES
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    "It's not what you say, it's how you say it."

    Appreciate the premise of the book so far, but need to borrow the printed version. Two hours into the audiobook and the computer-generated-like voice is no longer tolerable.

    0 of 0 people found this review helpful
  •  
    Glenn Richmond Hill, ON, Canada 12-26-10
    Glenn Richmond Hill, ON, Canada 12-26-10 Member Since 2012
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    "One of the best books I read this year"

    Switch was one of the best books I have read this year and it delivers on its title. Easy to read, entertaining and packed with useful information. One idea I found very interesting was that action triggers can have the same effect as a habits but take very little time to develop. If you loved their previous book Made to Stick you will love this one too.

    3 of 6 people found this review helpful
  •  
    Andy Chicago, IL, United States 12-23-10
    Andy Chicago, IL, United States 12-23-10 Member Since 2013
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    "Great Ideas"

    I think the best compliment I can give is that I finished the book 4 days ago, and have been using many of the methods and thoughts the authors give. I have also been telling friends about them, and they have helped with their own changes.

    0 of 0 people found this review helpful
  •  
    Martin Jogeva Vald, Estonia 12-10-10
    Martin Jogeva Vald, Estonia 12-10-10
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    "Greate authors"

    This is actualy even better than the Stick. Luv the anlytical way of thinking here rather than the "usual" boring stuff. Reccommend to marketing, managers and people wh want to change sth in their or others life.

    0 of 0 people found this review helpful
  •  
    Chris Midlothian, VA, United States 12-02-10
    Chris Midlothian, VA, United States 12-02-10 Member Since 2010
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    "A few useful nuggets"

    I found parts of this book interesting and practical for every day living (including driving change on the home front), but I found much of the build up to the point to be tedious. Far too much ground to cover for few too many nuggets.

    0 of 0 people found this review helpful
  •  
    Somone Glendale, AZ, United States 11-29-10
    Somone Glendale, AZ, United States 11-29-10
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    "Moderately Good"

    This book offers some good and some bad for listeners. It moves slowly and covers themes that are pretty everyday. That said- it was well written and uplifting in encouraging perseverance when change is difficult. I would say worth a credit.

    0 of 0 people found this review helpful

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