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Switch Audiobook

Switch: How to Change Things When Change Is Hard [Audiobook]

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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

Average Customer Rating

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Performance
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  •  
    Tad Davis 04-01-11
    Tad Davis 04-01-11
    HELPFUL VOTES
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    "Great advice!"

    Some people have expressed disappointment with the narrator. I guess it's in the eye of the beholder, because I really enjoyed him. To me, his clipped and steady movement forward was a good match for the book itself.

    Self-help books are one of my guilty pleasures. This one is more helpful than most: it's based on research and bulging with real-life examples. Many of the examples are drawn from business and economics, many are quite serious - serious, as in life-or-death - and all clearly illustrate the point being made. I found many of the ideas immediately applicable at work and in my personal life as well. This is one I plan to listen to again and again.

    4 of 6 people found this review helpful
  •  
    Jeanette Sydney, Australia 08-24-12
    Jeanette Sydney, Australia 08-24-12 Member Since 2016
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    "Excellent Practical Book on Change"

    I really enjoyed this book and got a lot out of it both on a personal level and on a professional level. All the things in the book seem to make sense to me and I know look at ways I can adopt their suggestions to help manage change. I nearly didn't buy the book because of all the comments about the poor narration but although he wasn't the best narrator I didn't find it detracted at all from the book. I would definitely recommend reading this book.

    2 of 3 people found this review helpful
  •  
    Amanda Saint Louis, MO, United States 04-21-12
    Amanda Saint Louis, MO, United States 04-21-12 Member Since 2014

    Amanda Spacaj-Gorham

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    "Another WIN from the Heath Brothers"
    Where does Switch rank among all the audiobooks you’ve listened to so far?

    It's a top-shelf book. I read more okay books than really good ones, more really good than great. This book is great.


    What was one of the most memorable moments of Switch?

    The story about reducing accidental deaths in hospitals and the first grade teacher who inspired ill-prepared students to achieve 3rd grade performance. Well done.


    What about the narrator’s performance did you like?

    I think it was the same narrator who read the last few books by the Heath brothers. I read all three within about a month or two of each other, so the consistency was nice.


    Was there a moment in the book that particularly moved you?

    feeding Vietnamese children a healthier diet with the same resources.


    Any additional comments?

    This book is a great pick for anyone who wants to be current with a modern approach to management, teaching, parenting and just living.

    2 of 3 people found this review helpful
  •  
    David SUNNYSIDE, NY, United States 04-25-10
    David SUNNYSIDE, NY, United States 04-25-10
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    "A good listen"

    I listened to this over a one week period on the subway to and from work. A good basic work. Made me think about motivation of myself and others from a diff angle. I agree with other posters comments about the poor sound quality.

    4 of 7 people found this review helpful
  •  
    Cadisia 09-19-16
    Cadisia 09-19-16 Member Since 2014
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    "Had to read it for class."

    Then I read it again! Then I bought another by Chip and Dan! I enjoyed it!

    0 of 0 people found this review helpful
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    What Works for Me 08-15-16
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    "great book"

    this was a great read, many of my frustrations were addressed and my outlook on dealing with people who can't seem to accept change is very different now.

    0 of 0 people found this review helpful
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    roland 08-14-16
    roland 08-14-16 Member Since 2016
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    "learn how to change the behavior of people"

    Techniques and examples of people creating desired outcomes amid extreme odds through change techniques. From the power of one to positive praise, the book brings insights and thoughts to the table that youd spend a lifetime failing to uncover left to your own devices.

    0 of 0 people found this review helpful
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    Mr Lilyfield, Australia 08-13-16
    Mr Lilyfield, Australia 08-13-16 Member Since 2012
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    "A six star listen"

    These guys make the complex so simple.
    Genius work!!!
    I can wait for your next book!

    0 of 0 people found this review helpful
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    Tara 07-20-16
    Tara 07-20-16 Member Since 2016
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    "Amazing book!!"

    this has to be one of the most amazing, informative books I have ever read... Not only does the writer teach the reader how to effect change in yourself and others, he also breaks it down and explains the concept behind the theories and backs it up with scientific evidence... Studies that have been conducted, polls that have been taken, etc. in a way that you can understand easily and effectively and apply to your own life and the lives of the people around you...I highly recommend it, worth every dollar!

    0 of 0 people found this review helpful
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    Isak 07-12-16
    Isak 07-12-16 Member Since 2016
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    "Great book!"

    incredible book with outstanding anecdotes and real life examples which are easy to understand and implement. truly a book which makes you think differently!

    0 of 0 people found this review helpful

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