Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
The information is useful in considering how to change people, such as a principal at a troubled school or an environmentalist trying to save an endangered species. However, most of the information in the book has been covered in other books: Mindset, Nudge, Paradox of Choice, and Influence. If you haven't read those other books, it does a nice job of summarizing key points in promoting a change.
Some people have expressed disappointment with the narrator. I guess it's in the eye of the beholder, because I really enjoyed him. To me, his clipped and steady movement forward was a good match for the book itself.
Self-help books are one of my guilty pleasures. This one is more helpful than most: it's based on research and bulging with real-life examples. Many of the examples are drawn from business and economics, many are quite serious - serious, as in life-or-death - and all clearly illustrate the point being made. I found many of the ideas immediately applicable at work and in my personal life as well. This is one I plan to listen to again and again.
I really enjoyed this book and got a lot out of it both on a personal level and on a professional level. All the things in the book seem to make sense to me and I know look at ways I can adopt their suggestions to help manage change. I nearly didn't buy the book because of all the comments about the poor narration but although he wasn't the best narrator I didn't find it detracted at all from the book. I would definitely recommend reading this book.
It's a top-shelf book. I read more okay books than really good ones, more really good than great. This book is great.
The story about reducing accidental deaths in hospitals and the first grade teacher who inspired ill-prepared students to achieve 3rd grade performance. Well done.
I think it was the same narrator who read the last few books by the Heath brothers. I read all three within about a month or two of each other, so the consistency was nice.
feeding Vietnamese children a healthier diet with the same resources.
This book is a great pick for anyone who wants to be current with a modern approach to management, teaching, parenting and just living.
I listened to this over a one week period on the subway to and from work. A good basic work. Made me think about motivation of myself and others from a diff angle. I agree with other posters comments about the poor sound quality.
It's all about sharing the path, and convincing others on each level, that your change will bring benefits, to the community.
And always remember that rider, elephant, and shaping path is the key, to achieving everything you want.
Will benefit you in making clear the point of doing change, both to yourself and to other people( so will be really helpful, if you want to convince large number of people to change their behavior, and bring new ideas to life.
I"ll listen again and buy the book for leadership training= great info that's quickly usable.
The analogy of the elephant and the rider.
How to look at what motivates people to truly engage them.
Very disappointed with this book, it has a very catchy cover. This book only talks about corporate examples on how someone modified something to make it work, that's it, only boring company examples over and over, no real solutions whatsoever on how to make a change.
This book is an instruction manual on scalable change. Clear, well explained examples powerfully drive home the key points.
it was alright. it didn't really catch my attention. it was really hard to listen to this book. made it very hard to finish. I would rather. buy the book then listen to this audio. if you are having problems with changing things in your life you should definitely try this book
Report Inappropriate Content