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Switch  By  cover art

Switch

By: Dan Heath, Chip Heath
Narrated by: Charles Kahlenberg
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Publisher's summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick.

Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change

Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

Featured Article: The Audible Essentials—The Top 100 Well-Being Listens of All Time


We assembled our editors, scoured listener reviews, polled our most-trusted colleagues, and listened our ears off to bring you this list of 100 must-listen well-being titles on Audible. Whether you’re looking to get organized, stay motivated, find creative inspiration, or relieve stress, these audiobooks and podcasts are packed with insights from self-development and wellness experts to help you take the next step—or the first—in your personal journey.

What listeners say about Switch

Average customer ratings
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  • 4.5 out of 5 stars
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  • 2 Stars
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This Will Make Sense!

The Narrative was fantastic! The story is humorous and informative. Very helpful in the examples and demonstrations are easy to understand and learn from. Great Book!

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Practical and precise

If you have ever dealt with change mgmt the challenges are mounting. This book gives a very practical way to deal with those. Throughout the book the authors have maintained that interest and rigor and yet kept it juicy. Loved reading it!

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Great!!!

Such great insight. Helpful for work and at home and very easy to listen to.

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Great book to embrace change

A great book full of insights about how to drive change for you, your family and your company, even society.
A step by step guide to switch behaviors
Very recommendable

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Switch: how to change things

Love the awareness this can bring to myself as a business owner
Thank you for creating

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life changing

incredible book which may allow you to tackle the impossible — can't wait to discover other books from the authors to be more effective in life; can't reccommend it enough.

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    4 out of 5 stars

Just don’t like the narrator.

He too monotone. Very inexpressive. I know this is a business case book. But frankly he just makes it too boring. I would not recommend this as an audio book. Read it on your nook or other ePub device.

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  • MJ
  • 03-28-16

great book for business change

I had to listen to this book for my master class it thought a lot of strategies of how to change a business cultures and personal habits .

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Must read for anyone interested in change

Don't judge the book by its cover, this book has delivers what it promises and much more. The narration is incredible. Unlike many books outthere like the -onomics books, this book makes a lot of sense and draws data from descent studies.

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performance was fine by the reader

enjoyed the book, enjoyed the reader I would recommend this book. not sure why everyone was given the reader such grief.

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