In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:
Enhanced with a wealth of examples - from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology - this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling.
©2014 Frank J. Pietrucha (P)2014 Gildan Media LLC
People who love motivational posters might love this book, but they'll definitely get bored along the way. The author starts with a primer on "multimedia" - as if that would be necessary post the 1990s - and the level of repeated information is staggering.
Performance accentuated poor pacing in the book. I'm not sure the reader connected well with the source material, but I can hardly blame him.
The author. His presentation gets in the way of the clear, concise message advertised by the book title.
I hate not finishing audiobooks and would like to thank the programmers of the Audible app for the ability to adjust playback speed..!
Beth reads books. She holds them in her hand and she turns the pages and reads the words. I download, plug in, and listen.
already listened twice. and yes - ill listen to it again.
provides a great history of how things were done so you can get some insights into why people are still doing things they used to do. it also gives some ideas how we can maybe stop people from continuing to approach communications in that old fashioned out dated wrong way. The book is nice enough to explain things in a way that maybe everyone can understand
This one is on my top-ten books in the communication, business, self development areas. As a book it is excellent, as an audiobook I believe it could be better. I ended having the book and the audio together, some visual cues and "Text layout" really makes more sense to complete the audio experience.
Show and Tell by Dam Roam. His book is mostly visual and seems to apply all the techniques explained in Supercommunicator. If you are in need of a practical guide, choose Show and Tell... if you want to understand the why, concepts and go deeper in the communication area of knowledge go for Frank's Supercommunicator book.
I really enjoy Sean Pratt's reading skills. When I notice a book is narrated by him, automatically adds points to my decision to buy.
The foundation is really great: Know thy audience, Know thy subject, Simplify, Clarify... (Parts II, III and IV) awesome.
I already listen this twice and there are so many treasures inside that I ended buying the kindle version also. I am much better listening than reading, but sometimes the book design, some pictures and layout really enhance the comprehension of the concepts.
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