This Element is an excerpt from Success Built to Last: Creating a Life that Matters by Jerry Porras, Stewart Emery, and Mark Thompson, available in print and digital formats.
Discover your lifelong obsession: the passion that creates meaning you'll never want to escape from! Whether it's British Airways, Coca-Cola, or NASA, whenever the old guard takes its eye off the prize, Richard Branson feels a moral obligation to set the big guy's platform on fire. You have to admire billionaires like this. What keeps them so passionately involved even after they've long since "arrived"?
Listen to the full version of Success Built to Last.
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