Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
©2008 Yale University Press (P)2008 Yale University Press
I had the pleasure of being in the very first class Richard Thaler ever taught on Behavioral Decision Theory -- the topic that would make his career and would form the foundation for the novel ideas in "Nudge." I've been a junkie on this this topic ever since. It's a delight to see how Thaler has advanced knowledge in this field.
In this era of political polarity in the US, this is a most important book. Thaler presents proposals here that potentially both hard-core conservatives and liberals could both agree would be an improvement over the status quo. These days, that's almost impossible. Every member of Congress should read this book.
The central idea is what Thaler calls "libertarian paternalism." The idea slices through the dichotomy that individuals know best for themselves and that government knows best by establishing systems where individual freedom is not curtailed (a downside of the liberal agenda) but which direct people to better choices (a failure of the conservative agenda).
The ideas presented in Nudge are novel, and they are supported by substantial research in how people make decisions. This research show how mistaken traditional economic theory has been about how people make choices, and how employing a bit of psychology can make outcomes better for all.
The concepts in Nudge have implications beyond government.They apply to business and other areas, too. I sent my company's CFO a copy when he couldn't believe our employee's behavior about our 401k plan. Nudge has a section on how Ph.d. economists make bad 401k decisions. Our employees were the same.
If you're interested in improving how people make decisions, this is a must read.
I enjoyed the concepts and like the idea of libertarian paternalism. The narrator was oddly paced and sounded robotic though. It made me keep checking how much more there was left in the book since I was about ready to move on.
Mostly like non fiction are tech, business and history. Like tech based fiction
Topic was interesting, but found book hard going. The Narrator sounded like a robot at times which made it harder.
Perhaps it's just confirmation bias and my own preference to what the authors call nudging, but I found the book well thought out and convincing. Of course, in some situations, the authors chose examples of nudging that few could disparage (i.e., save more later, etc.), but in some cases they took on some controversial topics (marriage equality). I fully enjoyed listening.
There were times that Mr. Bair sounds amazingly like a computer voice.
Authors do an excellent job showing the power of "nudges" early in the book and the powerful influence that they can have on human choice. However, after the initial demonstration the book turns into a political treatise on a political philosophy they call "libertarian paternalism." If all you want is to read about the psychological influence of nudges, then stop a quarter of the way through or sooner.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
Nudge is a book about the new space of behavioral psychology which I find fascinating. This book, however, seems like a collection of examples and stories, some repetitive, with little depth. Overall the content is solid but it is weak in how it is organized and summarized.
If you are interested in this topic I would recommend Dan Ariely's Predictably Irrational, or even Daniel Pink.
My biggest problem with the book is the narrator. I simply could not stand it and had to stop listening. It has the most monotonous and boring voice you can imagine. the voice is completely void of any tone inflections, proper pauses, emotion or emphasis. I with more audiobooks were read by the authors. As a result I did not enjoy the book. I ended up skipping the second half of the latter chapters.
Well narrated and well explained book about how we make, or are nudged to make certain decisions. If you've never read a book about this topic, this one is good. If you've already read a couple of similar tomes, this one doesn't add anything new.
A lot longer than I wished. The abridged version of the book should be available to customers
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