Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.
©2009 Richard H. Thaler and Cass R. Sunstein; (P)2009 Gildan Media Corp
I accidentally stumbled upon a group of books that support a theory I call "our little fake worldviews." My theory is, basically, that large amounts of things we believe -- and do so very firmly in some instances -- aren't even true.
The first in the series I found was "Mistakes Were Made (But Not By Me), by Carol Tavris and Elliot Aronson. This book was followed by, The Self Illusion: Why There Is No "You" Inside Your Head, by Bruce Hood. Both of these books are highly recommended. Later, I found "Thinking, Fast and Slow," by Daniel Kahneman, which I'm reading now.
The basis of the books are that people are terribly easy to manipulate. For example, if you can prime someone by asking the question in a certain way, you can skew the answers given to the question. For example, if you ask the question, "Did Gandhi live to be 144 years old?" You can make people give a much higher age of death for Gandhi than his actual age when he died. Why? Because by inserting "144 years old" into the question, the majority of people start at 144 years old and go down, having a mental image of a very old man in the process (This example was actually from "Thinking, Fast and Slow," by Daniel Kahneman).
The first section of Nudge is very similar to the above books, being filled with interesting studies that show how little there actually is to "us." While very good, unfortunately, some of the studies had actually been covered in the above books somewhere. At some points, it seemed that entire paragraphs were interchangeable between books, as there were sections that I remember almost word for word from other books. I'm not sure who quoted, who, though, or which books even.
The second section of the book is about retirement plans, investing, insurance, etc. The connection to the first section is that, if people are "nudged" in the right direction (by subtle manipulation), the public at large can be pushed in a direction that benefits both the individual and society as a whole. The authors seem to think they are taking a libertarian position while doing their nudging, but as someone who has studied a lot of libertarians philosophy, nothing really jumped out at me as being overtly libertarian in origin.
Unfortunately, the authors are very long winded. The first section of the book is admittedly really interesting. However, if you don't actually have investments, stock, or retirement plans at work, you can just skip the second half of the book. It is tedious and boring.
While I'm sure the book may be of some help to people who actually have investments, stock, retirement plans, etc., this book could be skipped in favor of the similar but better books mentioned above. If you are interested in this book because of its purported libertarian leanings, I would suggest something from Ron Paul instead.
All in all, I am not disappointed for buying the book, but I sure wouldn't put this at the top of my list for must reads.
I actually agree generally with the positions the authors advocate; but the book is way too long, making it very difficult to sit through in the audiobook format. If you're interested in this topic, I'd suggest the print format so you can skip ahead if you already have read anything about behavioral economics (several chapters repeat basic stuff from the field) or if you can "get it" after one or two examples and don't particularly need to hear the third, and fourth, and fifth.
Personally I also find the narration monotonous... though it is a dry topic so can't necessarily fault the reader :).
The takeaway that I got from this book is that the way questions are expressed or items are presented will influence (nudge) our decisions. Its an interesting point and was supported by a few good initial examples (I like the term "Choice Architect" that they coined). After that, the point was reinforced with many, many (too many) examples. Most (if not all) were to support their political agenda. 'We feel this agenda is right so we should nudge the public to decide the way they should using these tactics...' Over and over and over for 12 hours... Stop listening after the 1st hour and you'll get enough.
I really have a difficult time saying what I liked about this book. I didn't hate it, but like other reviewers, found it lacked focus and was repetitive. I stuggled to get through it and in the end gave up, which is unusual for me. I enjoyed "Influence, The Power to Change Anything" by Kerry Patterson (and others) much more.
The story could have been more concise. The points made are simple enough but get lost in the detailed examples, which are often a re-hash of material from the work of others
It is fine, but the book was not, so its hard to be enthusiastic about his performance.
I've been interested in the behavioral economics subject, but this book is the reference for the topic, beware it might change many things you thought you had a very strong view so far!
An interesting read/listen. Listeners should be aware that this is essentially a political manifesto, laying out the philosophy of libertarianism along with many real examples of the application of this way of thinking. This book is not so much about how an individual can make better decisions but how a government (or a marketer) can "architect" or present the choices so as to influence the "best" choice. The "best" choice could be with respect to the individual, to society as a whole or who ever is trying to sell you something. This book is eye-opening as a warning against sales tactics that might be employed upon you and also a refreshing alternative to traditional politics.
I feel like I wasted a credit and precious hours of my time listening to this book. I kept telling myself to give it a chance and it might just get better...but it didn't, it's boring all along
If the authors had not skimped on the research, they would not have jumped to simplistic unsupported conclusions.
By injecting their biased opinions, the authors made broad unsupported generalizations using anecdotes instead of data.
okay, adequate, level
There were no characters.
Don't waste your time with this drivel. The authors describe themselves as "paternalistic libertarians." They are more like "simplistic narcissists."
This book should be required reading for all designers of any system that involves user interaction. There's nothing groundbreaking in the book, but to me that lends to its credibility. It takes small, well understood psychological phenomena and finds everyday applications for them.
Ready to think of a way to fix the world? Improve your habits? Welcome to behavioral economics at work. Nudge focuses on those little things that make a big difference in how we behave. It shows us how changes in wording, reminders, and way choices are displayed can make a huge difference in how we behave, even when we have the exact same choices as before. Crucial for anyone who wants to improve their decision making!
"A hot title for libertarians who want to do good"
How many economists can you invite to a dinner party without spoiling it for everyone else? Why do I pull on doors that say push? Why is their no logic to my saving and borrowing? Why do I put up with default settings on my computer that annoy me?
All of these question and many more have been answered by this book along with why government campaigns on obesity are making matters worse. How to solve the pension crisis and how to get people to drink less without turning into a fascist.
"Libertarian paternalism" they call it or how to design and frame choices so that they have positive outcomes that individuals and society would want when they are thinking logically.
It?s a very important book and highly influential on some decision makers in the UK and the States, I knew that when I bought it; what I didn?t expect was that it would be so funny. I have laughed out loud half a dozen times and not just at the rich vein of references to Homer Simpson who is repeatedly referenced.
I did nod off during the long chapter on the American pension system though there are useful parallels but generally it is highly entertaining and very thought provoking.
This is the "applications" book that (for me) follows on from the theory presented in nobel prize winner Daniel Kahnemann's "Thinking, fast and slow" - so if you haven't read that, my hunch is that you won't get this - it may seem too superficial, even though each topic is taken in some detail. I think it is excellent and gives good advice for anyone who is a "choice architect" - including governments - on how to help people make better choices. Along the way the authors also give some financial planning advice!
"Some interesting points but far too much duplication"
Quite a good read but is far longer than needs to be as repeats / reiterates the same points over rather than further exploring and developing the ideas. By the time it got to the section of US medical records I had started to lose the will to live and nearly gave up !
"A focus on government policies"
Some interesting points are made about how we are influenced in the decision making process. These points are often backed up by reference to research papers. The focus the authors make on the practical application of these points is in the context of government policies. This is not an area I'm particularly interested in and I dare say those in elected government don't pay much attention to choice architecture, instead placing priority over actions that enhance short term votes.
"You have to be quite interested in US pension rule"
I felt I had heard most of the key ideas by reading a selection of reviews. How most people are 'humans' who have trouble disciplining themselves to save (for pensions etc) and are unrealistic in their assessments e.g. not believing on their wedding days that they risk divorce, and generally let their lives be run by inertia and taking the easiest path. The opposites are 'econs', who behave rationally all the time. A lot of all this is jolly amusing, but beyond these key ideas Thaler and Sunstein plough through enormous detail on pensions and (US) healthcare plans which is probably just what turns the typical human off.
Not my favourite book, in fact It has been a while since I have struggled to read an audible book like this one. Behavioural economics books are generally fascinating, but this one applies very few principles to endless obvious examples; the cover is the high point. Read Dan Ariely instead.
I thought that overall this book was ok. In some cases a rehash of what's gone before, but a few interesting tidbits here and there.
"1st half was excellent"
A very thought provoking book. The 1st half has excellent. Some of the application of the theory was too detailed for me.
simple and practical
less about government and more about normal daily life and business
not an applicable question
the budge about rumble strips to nudge drivers to slow down
"engaging and interesting"
Didn't think I would enjoy or engage with an audio book with a potentially difficult subject matter..... however I was pleasantly surprised. Nudge is interesting, engaging to listen to and gives key examples of how you can implement the theory it discusses in practice. Recommend.
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