In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?"
Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches listeners how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must- for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders - anyone who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era. Listeners will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
©2015 Sam Horn (P)2015 Gildan Media LLC
"Whether you're pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn's smart and snappy book will teach you how to get people's attention - and keep it." (Dan Pink, author of To Sell Is Human and Drive)
"Got Your Attention?" is a book is full of amazing stories and refreshing quotations.
The author Sam Horn reads the book herself, which is fascinating to listen to and she brings passion to every word she utters.
Highly recommended for anyone who wants to express his/her ideas from the very first seconds and leave the other person with a "tell me more" expression in the face.
Undoubtedly one of the best books of 2015.
overall the book was decent although there was references to speci. fic materials that are available with the audiobook. instead of telling the listeners that they need to purchase the book to get the materials I think it would be better to offer them online.
I read it twice-
lots of great info I could apply right away.
lots of takeaways
enjoyed the stories also
get it -
An interview of Sam Horn on Podcaster's Paradise introduced me to her way of speech. I have grown up using many of her methods, but without knowing why I was doing it. This book opens up the idea of why some speeches work and others do not, a "how to" manual of speaking to engage and listening to interact. Do not wait to speak, but listen, acknowledge, and evaluate what to say next as to evangelical a conversation. 3 part questions.
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