Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don’t want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use. Customer development and Lean Startup methodology have become quite popular with entrepreneurs. I created this audiobook to be a supplement to books like The Lean Startup and The Startup Owner’s Manual. Without rehashing too much of what they’ve taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don’t know how to do it in a way that will help them build awesome products. Topics include:
When I first learned about Lean methodology and customer development, it was mind-blowing. I’ve been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I’ve learned through study and practice.
©2014 Mike Fishbein (P)2014 Mike Fishbein
Much of the info in this isn't that new if you're familiar with Lean Startup and Customer Development principles however it's wonderful to have it in one easy to consume book. It was a good refresher and I am sure this would be a great start for anyone new to these topics.
The narration couldn't save Fishbein from being Fishbein and talking about Fishbein.
Not sure yet.
I didn't listen long enough, but I started to hate Steve Barnes because he became Mike Fishbein.
All of them.
Don't waste your time (even at 2x speed)
Book was great and to the point. A how to guide to marketing in your start-up complete with templates. Reader was solid and without any annoying ticks, he is perhaps a bit soft spoken though. On the highway this required turning both phone and speaker volume fairly high (which, in turn, effected recording quality). Great book. Must read.
Either Fishbein poorly organized the material so it's tough to get a lot out of it, or it's not very substantive to begin with. But I did learn something.
Good book on identifying customer segment, validating product need, developing customers etc. Would read again. A bit too much advertising inbetween, but good resources.
I read this book after The lean startup. They complimented each other well. Mike describes how to find and interview customers for your startup so that you can build and grow a successful business. I learned a lot and highly recommend it to others.
This a plain speaking points by point book. DUE DILIGENCE, and getting down to the real information you need... do you have customers, and will they buy from you?
"very good subject introduction"
Easy to listen to and comprehend the subject material. Narrative was well structured. helpful pointers at the end.
"Made me pivot"
I haven't listened a book offering so many valuable rules and ideas during so little time. Well packed ideas. made me to pivot on my startup.
Must read for every person with idea to be solved with IT.
"stating the obvious"
if you've already read the lean startup then th is will add no value to you, if you have not go read the lean a startup.
states the obvious and is full of shameful plugs for the authors other books.
waste of time.
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