IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
©2013 Tom Kelley and David Kelley (P)2013 Random House Audio
"Creative Confidence is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then—as they'd tell you - do something!" (Daniel H. Pink, author of Drive, A Whole New Mind, and To Sell is Human)
The book was just plain repetitive. Beyond make a rapid prototype, research your end user and test the work quickly they have very little to offer.
I was hoping for concrete examples, even anecdotes of their thinking in action. These are few and far between.
I would have cast someone with a more lively delivery. Dan Woren was monotonous and dull.
My expectation was history, examples, methods on stirring creative juices from some of the biggest design innovators out there. There were a few very good tips/techniques on starting and fostering creativity within teams and on the job. But not a lot, and nothing really out of the ordinary or truly eye-opening. Beyond that, a lot of time spent in the story on other subjects about how to be good, respected people.
Yes, I listen to it periodically again (go back and relisten to sections, etc) because I find the stories informative, interesting, and easily digestible. The narration is great, as well.
The book gives you practical steps on how to think creatively, but I think the stories the authors provide are the most powerful because you understand how others approached problems and solutions. It makes innovation and creativity seem less intimidating and more fun & plausible. The other day, I found myself thinking of how a company could have used their celebrity cameo in a much better way - and no doubt it's because this book has encouraged me to think, question, etc. out loud and see challenges as new fun puzzles. The book inspires as well as informs.
The story of how the inventor of the MRI machine wanted to make the device less intimidating for children - he was shocked to find it was a scary machine for children and set out to find a (fun & creative) solution.
Really a great listen. The book has encouraged me to think creatively throughout my days - I'm constantly suggesting ways to improve everyday things, question the purpose and reasoning behind certain decisions, etc.
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