Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat - new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a "Jennifer Aniston neuron". You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
Visit http://brainrules.net/dvd to view videos mentioned in the book.
©2008 John J. Medina; (P)2008 Pear Press
Yes definitely. There is so much good information here it is difficult to absorb in one hearing.
Too many to specify just one
Reinforce your learning experience. Revisit your new material soon after first exposure.
A real eye-opener into cognition that dispels a few myths and provides a pathway for enhanced enjoyment of learning.
Non-fiction, fiction--I read widely. Except bodice rippers. I'd rather pull my own eyelashes out than read romance. Avid, happy reader.
Medina has written an accessible, engaging book about how our brains work, and narrates it wonderfully. This is terrific information for anyone, but especially teachers and policymakers in education, for whom this should be required reading. The only downside was that he convinced me on the topic of our not really being built for multitasking (if we want to retain information), and I sometimes enjoy playing solitaire while listening to books. lol. Since the information was so useful, I didn't want to forget it, and found myself feeling bad about partaking in other activities while listening. Great stuff about language retention, ideal learning environments, and memory. Some of it wasn't new to me, but some was, and the content wasn't your usual, psycho-babble, self-help type fare.
I loved this book because it kept me interested from the first sentence. Mr. Medina is a good reader and and I loved thinking about why MY brain works the way it does.
It had satisfying detail about how the brain works, the function of the various areas of the brain and how they interact.
The author was methodical in his research and spelled out the science in terms that the lay reader can understand.
I've become a committed audio listener, so there are plenty of reasons for me to hear the book instead of reading it. Medina did a fine job in tone, delivery articulation, without distraction.
Understanding of brain function has definitely progressed since I last read about it.
This book might not appeal to a person who doesn't have patience to hear a description of the mechanics of the brain, not just how we think but how the brain is structured. If you're interested in these things, however, go for it.
Really enjoyed this book, a lot of good knowledge and description on how to teach as well as give presentations that will be better perceived
The example of how to apply could have been deeper. the stories of true life people was GREAT
This book is very well-written and well-researched. Hat's off to Dr. Medina. Sorry to see some of the poor reviews. Maybe those people should be writing the books instead of reading (or listening to) them. I have listened to this audio book at least 5 times beginning to end, each time writing down new ideas about how to be a better teacher and business operator (which I do both). As for the narration, I welcomed the genuine and enthusiastic voice of the author reading his book versus the droning voice of a professional reader.
John Medina should have allowed a professional to narrate his book (the pre-pubescent sounding squeaks of his own adult voice are grating) - the only reason I give it less than 5 stars. There are numerous good neuroscience books out, but Medina's "Rules" are most helpful in understanding neuroscience with practical applications to which anyone can benefit. These are easy-to-understand Rules to learn from and apply, which can improve individual, team and organizational performance whether you're a homemaker or CEO.
I'm not sure why I bought this book, but I'm glad I did. It tells about brain function in a very entertaining way. It is full of stories that are fun to repeat to friends. I've actually listened to portions of it several times.
"Brilliant brain food"
The passion of the author brings this audiobook to life in your head and makes the concepts stick, he's a remarkable narrator. For me the sign of a good book in this category is just how practical it is to apply and that's the frame of my review.
As a corporate trainer and facilitator I found the practical tips in this book, and demonstrated throughout by the author in the way to book is written, powerful and easy to apply. For me the most useful ideas that I now apply daily are:
- People don’t pay attention to boring things. You have to grab attention, this gives you 10 minutes to get your point across and at ten minutes grab their attention again but how...
- With something emotional and relevant! The idea is to use emotionally competent stimulus every 10 minutes to grab the attention. The author does this in, often funny, visual descriptions of the scientists he references and the stories he tells. See if you can forget the story about the burglary, the trainee surgeon or the walk to nursery after listening to this book. These simple stories are burned on my memory.
I'm in the process of looking at all the training presentations I write and deliver. I was still working under the notion of 20 minute attention span and now I can see why some of my sessions are successful - those with a big enough hook and relevant stories within - and the others well they were less effective.
There is so much more goodness in this book, for example the exercise chapter provides so much motivation to get moving. I liked being able to see the author in the follow up videos (which confirmed his genuine passion and belief in his message) and the chapter summaries at brainrules.com are an excellent reminder of the main points.
Now I wonder if I can incorporate the 26 minute afternoon nap (for a 34% performance gain) into what we do?
"Mind.. your body!"
John Medina???s ability to speak passionately and engagingly makes this book a real treat! And hey! Mind and body are NOT two separate ???bits???. Just a small investment in getting a bit more oxygen upstairs will make all the difference. As someone once famously said, ???It???s not rocket surgery!??? But it is brain science ??? delivered in a chatty, sometimes mischievous but always accessible way. So do your body and your brain a favour ??? it beats la dolce viagra any day!
I teach art and design to large groups of students. I have put lots of the ideas in this into practice to great effect. I will be listening to this book again.
As a clinical psychologist this book is a must read. A well presented book which was easy to follow and made lots of sense.
"A fabulous listen!"
Brain Rules is extremely well written; it flows and has delightful, personal analogies to maintain its delight (and of course reinforce the point of the brain needing to regularly refocus its attention. This is an audiobook that you can dip into and out of since there are separate brain rules. Use the accompanying web materials and you have a brilliant resource for how we think. And why children can trick us!
I most enjoyed the seen with John and his son. 'Danger!' was the word quietly uttered but it wasn't heeded. Ouch!
It made me smile and want even more to put the words into action.
A must-listen for anyone interested in how the brain works. It should be compulsory training for psychology courses but it's so well written and so tangible for the 'person in the street' wanting to better their brain.
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