Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat - new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a "Jennifer Aniston neuron". You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
Visit http://brainrules.net/dvd to view videos mentioned in the book.
©2008 John J. Medina; (P)2008 Pear Press
Yes definitely. There is so much good information here it is difficult to absorb in one hearing.
Too many to specify just one
Reinforce your learning experience. Revisit your new material soon after first exposure.
A real eye-opener into cognition that dispels a few myths and provides a pathway for enhanced enjoyment of learning.
Non-fiction, fiction--I read widely. Except bodice rippers. I'd rather pull my own eyelashes out than read romance. Avid, happy reader.
Medina has written an accessible, engaging book about how our brains work, and narrates it wonderfully. This is terrific information for anyone, but especially teachers and policymakers in education, for whom this should be required reading. The only downside was that he convinced me on the topic of our not really being built for multitasking (if we want to retain information), and I sometimes enjoy playing solitaire while listening to books. lol. Since the information was so useful, I didn't want to forget it, and found myself feeling bad about partaking in other activities while listening. Great stuff about language retention, ideal learning environments, and memory. Some of it wasn't new to me, but some was, and the content wasn't your usual, psycho-babble, self-help type fare.
I loved this book because it kept me interested from the first sentence. Mr. Medina is a good reader and and I loved thinking about why MY brain works the way it does.
It had satisfying detail about how the brain works, the function of the various areas of the brain and how they interact.
The author was methodical in his research and spelled out the science in terms that the lay reader can understand.
I've become a committed audio listener, so there are plenty of reasons for me to hear the book instead of reading it. Medina did a fine job in tone, delivery articulation, without distraction.
Understanding of brain function has definitely progressed since I last read about it.
This book might not appeal to a person who doesn't have patience to hear a description of the mechanics of the brain, not just how we think but how the brain is structured. If you're interested in these things, however, go for it.
Really enjoyed this book, a lot of good knowledge and description on how to teach as well as give presentations that will be better perceived
The example of how to apply could have been deeper. the stories of true life people was GREAT
This book is very well-written and well-researched. Hat's off to Dr. Medina. Sorry to see some of the poor reviews. Maybe those people should be writing the books instead of reading (or listening to) them. I have listened to this audio book at least 5 times beginning to end, each time writing down new ideas about how to be a better teacher and business operator (which I do both). As for the narration, I welcomed the genuine and enthusiastic voice of the author reading his book versus the droning voice of a professional reader.
John Medina should have allowed a professional to narrate his book (the pre-pubescent sounding squeaks of his own adult voice are grating) - the only reason I give it less than 5 stars. There are numerous good neuroscience books out, but Medina's "Rules" are most helpful in understanding neuroscience with practical applications to which anyone can benefit. These are easy-to-understand Rules to learn from and apply, which can improve individual, team and organizational performance whether you're a homemaker or CEO.
I'm not sure why I bought this book, but I'm glad I did. It tells about brain function in a very entertaining way. It is full of stories that are fun to repeat to friends. I've actually listened to portions of it several times.
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