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Yes! 50 Secrets from the Science of Persuasion | [Noah Goldstein, Steve Martin, Robert B. Cialdini]

Yes! 50 Secrets from the Science of Persuasion

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.
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Publisher's Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.

©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini; (P)2009 BBC Audiobooks Ltd

What Members Say

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4.2 (38 )
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  •  
    Penny Melbourne, Australia 12-12-12
    Penny Melbourne, Australia 12-12-12 Member Since 2012
    HELPFUL VOTES
    1
    ratings
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    "Readers who want to learn how to persuade"
    What did you love best about Yes! 50 Secrets from the Science of Persuasion?

    The stories. The metaphors are what bring the story to life.


    What about Clive Mantle’s performance did you like?

    He has presence and reads well love the use of tonality.


    What insight do you think you’ll apply from Yes! 50 Secrets from the Science of Persuasion?

    All of them I will be using all of them and training others how to use them.


    Any additional comments?

    Great book highly recommend you read after reading Influence by Cialdini..

    1 of 1 people found this review helpful
  •  
    Jaquelynn Bedford, NS, Canada 04-20-12
    Jaquelynn Bedford, NS, Canada 04-20-12 Member Since 2011
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    25
    4
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    1
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    "Sales People with a Science Background/Interest"
    Would you consider the audio edition of Yes! 50 Secrets from the Science of Persuasion to be better than the print version?

    I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.


    What was one of the most memorable moments of Yes! 50 Secrets from the Science of Persuasion?

    A lot of "common sense" knowledge has been proven false, many of these examples are memorable!


    What about Clive Mantle’s performance did you like?

    It was fine, nothing special though.


    What did you learn from Yes! 50 Secrets from the Science of Persuasion that you would use in your daily life?

    This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.


    0 of 0 people found this review helpful
  •  
    Gareth JIMBOOMBA, Australia 06-13-13
    Gareth JIMBOOMBA, Australia 06-13-13
    HELPFUL VOTES
    4
    ratings
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    5
    5
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    "Love this book"
    Would you listen to Yes! 50 Secrets from the Science of Persuasion again? Why?

    If you are looking to be better. take a listen


    Who was your favorite character and why?

    N/A


    What about Clive Mantle’s performance did you like?

    Clear easy to listen too


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    N/A


    Any additional comments?

    Want more like this!

    0 of 1 people found this review helpful
  •  
    Jeff Perth, Australia 02-02-10
    Jeff Perth, Australia 02-02-10
    HELPFUL VOTES
    27
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    REVIEWS
    17
    11
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    "meh"

    thats it. meh.

    5 of 49 people found this review helpful
  • Showing: 1-4 of 4 results
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  • Vilnis
    NewentUnited Kingdom
    3/29/10
    Overall
    "Just brilliant"

    This book was brilliant from beginning to end. Not just interesting in its descriptions of what motivates people, but often of immediate practical use too. I filled four pages of a notebook while listening to it, and began using some of its tips and tricks in marketing material. After finishing it I bought the paperback (which I immediately lent to someone) and have been recommending it to all and sundry.

    12 of 12 people found this review helpful
  • Michelle
    15 Oslow Gardens, Flat 5, LONDON SW7 3AWDON, United Kingdom
    6/8/10
    Overall
    "WORTH THE TIME & MONEY!"

    Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
    It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.

    11 of 11 people found this review helpful
  • Jim
    Twickenham, United Kingdom
    7/14/11
    Overall
    "Fascinating and useful"

    A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work

    7 of 7 people found this review helpful
  • Luke
    Cambridge, Cambridgeshire, United Kingdom
    8/28/10
    Overall
    "2 stars .."

    It promises great things but I can honestly say that it didn't deliver for me. I am sure that there are many people that love this book but it just didn't go into enough depth for my taste. If you are struggling to use your credits then it's worth a look, but I would be a little disappointed if I had paid for it.

    3 of 3 people found this review helpful
  • Kirsty
    BASINGSTOKE, United Kingdom
    12/23/12
    Overall
    "Amazing"

    I have listened to the a few times now to ensure I remember all the details. It is very powerful. The techniques are easy to understand and all backed up science and research. I have used these techniques at work with great success. This is a must if you want to develop the winning edge or just to amaze your friends with the facts!!!

    2 of 2 people found this review helpful
  • Toria
    Blackpool, England.
    2/23/14
    Overall
    Performance
    Story
    "Heard all this before unfortunately"

    I found this book quite boring although it might be good for some readers starting out in the world of business.

    0 of 0 people found this review helpful
  • Mr. Philip Thomson
    london United Kingdom
    8/30/13
    Overall
    Performance
    Story
    "Great as a book, too much as an audio book"

    some books are good as audio books, some are even better as audio books. some books are best as books. sorry to say that this is the case here. its great advice, but it should stay as a book. the brain just cant take in one peice of advice on top of more advice on top of more advice in one go like that.

    0 of 0 people found this review helpful
  • Ewan
    Gisborne, Australia
    4/13/13
    Overall
    "interesting listen and common sense reminders"

    am finding the book interesting. Every now and then get an excellent new titbit or perspective on something so am staying interested. Will sometimes rewind a relisten to passages that are more in depth or relevant to projects I am working on.

    0 of 0 people found this review helpful
  • Lyn Ryan
    Manchester, UK
    1/27/13
    Overall
    "Excellent ideas!"

    I thoroughly enjoyed this book and got some terrific ideas from it! Clive Mantle's narration was perfect and I would definitely recommend this to anyone.

    0 of 0 people found this review helpful
  • Showing: 1-9 of 9 results

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