For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.
In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7.
From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.
©2008 Avery Gilbert; (P)2009 Audible, Inc.
"Avery Gilbert's whistle-stop journey...through, around and inside the nose is remarkably entertaining, and a great read for anyone seeking a tour that awakens the senses. Everybody who is anybody in the world of scent, and a few impostors too, make an appearance as we bounce from chapter to chapter, learning diverse olfactory gems." (New Scientist)
YES! I really enjoyed Mr. Gilbert's witty treatment of this topic. I was expecting a dry and very scientific listen but mixed in with the science are hilarious jokes, witty comments and a very engaging story of the nose.
No. The information is interesting, but there is no point in hearing it a second time.
The second half of the book veers off course. He has a long, boring chapter on movie mogul Mike Todd's attempt to implement smellovision. For someone who is interested in odors and our perception of odors, this chapter, which drones on for almost an hour, is worthless.
His reading is clear, lively and easy to listen to,
The first half of the book is excellent. He writes about the science of odor perception in a manner that is easy for a lay person to understand.
Although there was plenty of information that was scientifically relevant, I thought it lingered too long on certain topics which made it dry and boring at times. It covered topics including areas of the brain that are better and more interestingly covered in "Brain" topic specific books. It did have some good parts dispersed here and there, so I gave it 2 stars. I would have given it 2 1/2 stars if I could have figured out how.
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