What the Nose Knows: The Science of Scent in Everyday Life Audiobook | Avery Gilbert | Audible.com
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What the Nose Knows: The Science of Scent in Everyday Life | [Avery Gilbert]

What the Nose Knows: The Science of Scent in Everyday Life

Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.
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Publisher's Summary

Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound.

For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.

In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7.

From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

©2008 Avery Gilbert; (P)2009 Audible, Inc.

What the Critics Say

"Avery Gilbert's whistle-stop journey...through, around and inside the nose is remarkably entertaining, and a great read for anyone seeking a tour that awakens the senses. Everybody who is anybody in the world of scent, and a few impostors too, make an appearance as we bounce from chapter to chapter, learning diverse olfactory gems." (New Scientist)

What Members Say

Average Customer Rating

3.5 (43 )
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3.8 (17 )
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4.1 (16 )
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Performance
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  •  
    Lindsay Pocatello, ID, United States 11-06-12
    Lindsay Pocatello, ID, United States 11-06-12
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Really Great Listen!"
    Would you listen to What the Nose Knows again? Why?

    YES! I really enjoyed Mr. Gilbert's witty treatment of this topic. I was expecting a dry and very scientific listen but mixed in with the science are hilarious jokes, witty comments and a very engaging story of the nose.


    0 of 0 people found this review helpful
  •  
    Michael Zurich, Switzerland 06-10-12
    Michael Zurich, Switzerland 06-10-12 Member Since 2011
    HELPFUL VOTES
    11
    ratings
    REVIEWS
    6
    6
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Excellent when he sticks to the science"
    Would you listen to What the Nose Knows again? Why?

    No. The information is interesting, but there is no point in hearing it a second time.


    How would you have changed the story to make it more enjoyable?

    The second half of the book veers off course. He has a long, boring chapter on movie mogul Mike Todd's attempt to implement smellovision. For someone who is interested in odors and our perception of odors, this chapter, which drones on for almost an hour, is worthless.


    What about Jeff Woodman’s performance did you like?

    His reading is clear, lively and easy to listen to,


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No.


    Any additional comments?

    The first half of the book is excellent. He writes about the science of odor perception in a manner that is easy for a lay person to understand.

    0 of 0 people found this review helpful
  •  
    Rodney Billings, MT, USA 01-30-10
    Rodney Billings, MT, USA 01-30-10 Member Since 2007
    ratings
    REVIEWS
    17
    1
    Overall
    "This was a "dry" nose book."

    Although there was plenty of information that was scientifically relevant, I thought it lingered too long on certain topics which made it dry and boring at times. It covered topics including areas of the brain that are better and more interestingly covered in "Brain" topic specific books. It did have some good parts dispersed here and there, so I gave it 2 stars. I would have given it 2 1/2 stars if I could have figured out how.

    0 of 3 people found this review helpful
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