A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
The quality of the narration combined with the author's talent for storytelling make this a surprisingly easy listen. The appendix at the end provides concrete ways to apply the book's lessons to one's own life. Wonderful book.
I really enjoyed the opening of the book with the woman that changed her life for the positive. I thought that the author was setting up the rest of the book to be more along the lines of a self help, movitation piece but it was very much an investigation into the many different areas of habits in our daily lives. I thought that the topics were well researched but they seemed to drag a bit, and I didn't like how he jumped back and forth without completing his thoughts before switching stories. I get that he was trying to tie multiple examples together, but in audio form it came across as jumpy.
I would have focused on how the power of habit can be applied on a personal level to improve ones circumstances.
No, the topic was well covered.
awesome book, the habits insights make a difference with the background mental workings on how we fall into habits and how to exit from them.
the appendix was most the most useful part of the book. narrator's voice was irritating and too slow. bookmade some jumps in logic at times and the style of telling multiple anecdotes before making a point was annoying to me. got some good info from the book, but if you are looking for a book on how to change your habits, this is not it.
To anyone thinking about whether or not to listen to this book, first skip to the appendix at the end. Not to spoil any of what the author presents in the book but in order to get an outline as to what the author is talking about and how it can apply to your own life. The appendix is the most straightforward step by step solution to changing habits. The rest of the book goes into stories and how certain situations play out. I throughly enjoyed this book and would recommend it to anyone, even if you aren't looking to make a change. It opens your eyes to how and why we do the actions we do. I love the message that everything in life is in our control, we just need to change the habits.
Interesting first part with all the concepts. second part was a bit more confusing with different stories kicking in not really related to habits but pushed in order for them to be related. Moreover the concepts in this book have been recently revised and not accepted by the psychological community.
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