A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
This book has illuminated the way our habits influence everything we do in our daily life.
It also gives u the framework to start understanding the habit loop and how u can change or alter this loop for positive change.
A must have in your arsenal to help you change your negative habit loops for better more productive ones.
good concept about the power of habit. but the book seems to have a lot of filler stories that are only loosely related to the topic. and after some stories author merely says the problems were solved by the habit and did not mention how it was done. it seems like a blog post bloated into a book kinda frustrating
A lot of this book focused on identifying habits in business. Not a lot on how to identify habits within yourself. I'm just trying to change my life before I start my business.
it has helped me so much. in order to change habits, you have to learn how they work. Once you understand what drives your habits, you can make a plan to change them. this book explains the habit process, then tells you what to do with it. the performer was perfect for this book.
the audio book was helpful and provided insights into how to change one's Behavior. Some of the stories were a bit long. Skip to the last chapter for asummary plan in how to change.
Everyone should read this book, excellent job explaining how habits are formed but more importantly how we function on habits without realizing it. And how to take advantage of that fact
I found the female tones a little awkward whenever he quoted a female but otherwise this is in my top 3 of books that changed my life. It's very informative and interesting to listen to while having small epiphanies
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