A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I liked this book because the information was given in a entertaining and educational format. I stopped several times to take notes. Everyone should read this book. It really shows you that change is possible in all our lives.
Narrator is good, interesting stories, and great scientific knowledge. I didn't like the fact that it doesn't focus on changing habits until the end though. That was my only beef.
Couple spots took me down too much detail on the side-story...Came in handy when running around taking care of the house. Overall an important read on the journey to self mastery.
I really enjoyed this book. It made me think. Not only about info in the book but also its application in various areas of my own life. I appreciated the application at three levels. I appreciated the practical tips at the end. I ended up discussing the book with several people and even recommending it.
Very engaging narrator who brings the book to life. I loved the real life stories. Fascinating! Hope to apply it to my life today! I really could not stop listening to it. If you enjoy Malcolm Gladwell, this is in the spirit of him, but with a more self-improvement and application spin. Loved it!
Very informative. I like the book because gives you tips in how to create new habits step by step
Is not a bad book,
BUT IM DISAPPOINTED BECAUSE:
THAT WHAT THE AUTHOR DO IS A COLLECTION OF RESEARCH AND STORIES. IS NOT A BOOK TO HELP YOU CHANGE HABITS OR CREATE NEW HABITS.
What I take from this book, is how important manage your habits is. Is just amazing.
You'll have a lot of "wow, thats impressive", but almost nothing of "perfect, Im going to try this" or "Now I have the tools to start changing habits or applying this to my life"
In the last chapter, the author give only ONE example of "How I stop eating a cookie in the middle of the dat". THAT is IT.
the rest is only "On a research done in the university of...".
Im now looking for a real actionable book, if anyone have one to recommend, PLEASE PLEASE SEND IT THIS WAY!
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