A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
A lot of self improvement eventually boil down to habits. This book provides a solid understanding of human psychology and habits. Gives lots of examples and a wide range of examples, enough for you to relate to. Really helped open my eyes and opened the door to many other self improvement books. Can't recommend this book enough.
If you work with people in business or have over wondered how to help people perform better, this is a must listen. Learning how to work with habit loops and why people do what they do is critical to anyone that coaches others.
Loved the book! Its made me become aware of habits in my life, including putting an audible on the radio for my drive to work as automatic. Readers performance was entertaining. The way he reads keeps me awake during my commute. I highly recommend this audible.
What an informative book! Unbelievable the science behind the activities that control us without our even knowing. Must read. Must listen. Great narrator.
The anecdotes were both insightful and entertaining... they kept the book interesting despite the many facts and studies highlighted.
I loved learning about the brain's habit loop and our ability to reprogram and reassess both our cues and rewards.
I had avoided reading this book for six months, thinking it was probably just another novelty idea. By the end of the first chapter, I was hooked. I'm thrilled that I read it and would recommend it to anyone interested in the inner workings and residual outcomes of the human brain. A fascinating read! As a follow up, I'm currently listening to Rewire by Richard O'Connor, which offers the perspective of a neuropsychologist paired with additional suggestions for applying the latest brain research.
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