A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
The book is very informative, but unlike a lot of other books this one isn't boring at all. The book is useful for anybody who wants to improve himself/herself continuously.
I'm listening to books while driving. Thus I cannot compare those two. I can say he really did a good job.
That we can, and maybe we should, take control of our habits, by knowing them and knowing what internal or external factors may positively or negatively affect them.
My next book is "Your Brain at Work."
It really explain the habits of human nature. You really get to understand how things are becoming habits and why they do. Most of all, you get to understand how to change them and what is working and what's not.
I broke a long standing habit one year ago and up until now I hadn't been able to figure out how it did it. This book gave me insight to answer the question.
The connection between ques, rewards and cravings
Filled with great examples and simple lessons you can implement immediately.
Stand by to be surprised...amazing how much of our life is simply habit. And even more amazing is how changing a small part of habit can have such profound impact.
Very eye opening
The examples and research were very powerful and helped dive deep into the meaning of why we do what we do.
I've started to look at everything I do and try to analyze why I do it. It's helped to establish new good habits while trying to re-train old/bad ones.
The subject matter is interesting and engaging. There were parts that overemphasized the point and I found myself wanting the story to move along. Overall however I recommend this book as a great study of habits, the meaning behind them and the emotional connection we have with them.
The reader has a pleasant voice and kept me listening.
The book also showed how the wrong conclusions can be drawn from research, showing the need for additional critical thinking.
The author breaks habit into three key areas: Business, Social, and personal. The author also reviews the science behind habit in a way that translate well into an audio format.Section relating habit to addiction and personal accountability was eye opening for me, didn't give it much thought prior to the book. Is a compulsive gambler really accountable for the addiction ? Some of the tricks that businesses use, utilizing habit, to market products was well done. How would you market Febreeze to customers ?
I most often listen to fictional novels but make it a point to read a few books each year that will broaden my knowledge. This one was a great choice as it's well written and uses stories (examples) we can all relate to. The narration was also good where many non-fiction books can be very dry.
You may learn things about yourself (or spouse or others) you hadn't thought of before. It's good insight into why we do things we do, but also talks about how we can change habits we don't like. Overall, I recommend it.
This isn't your typical self-help book. The author goes into the neurology of habits as well as the psychology. What a helpful audio book! There are lots of anecdotal stories to keep a listener's interest on a long car ride, and the informational tidbits are peppered in--between the stories. This book is a positive, encouraging book, not a negative condemning one. If you have a bad habit you are having trouble breaking, I highly recommend this book. It is already helping me.
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