A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Good illustrative stories. Fascinating research. Appreciate the practical angle in the final chapters. Turns focus towards detrimental habits we have, and how to leverage knowledge of the habit loop to take control & change them. Sartre would five his stamp of approval on this one. We are condemned to be free.
I couldn't get enough of this book. I thought the speaker was very engaging and entertaining. The stories were educational and interesting and woven together very well. Most of all I feel empowered about changing my own personal habits and analyzing the habits of others. I do believe I will be listening again and highly recommending this book to anyone.
Well written with extremely engaging stories and examples. I plan on making this a life and habit changing result of my listening.
In baseball parlance, this is a 5-tool book. Very well written, very relevant, useful, practical and engaging. Duhigg is masterly. If all books were this good, Youtube would be on the decline.
Duhigg's newer book Smarter, Faster, Better is an offspring of this book, however, although good, it does not compare in impact nor fluency of writing. The closest book that I can think of in terms of impact and lasting powers is "a whole new mind" by Dan Pink.
Excellent performance by Chamberlain, perfect companion to Duhigg's content.
The idea of the cue to initiate the habit. It's straight forward and very mechanical, however, it requires real deliberation to be effective. If done correctly, the cue can make succeeding in the other steps in habit-making trivial.
Read it. Make your children read it.
As s mom, business owner, friend, etc.... I feel like I've learned how to make more time by removing my personal bad habits. I was able to immediately start implementing the ideas discussed in this book. I listen to audible on my 30 min commute to work and everyday it gave me a new idea to try. I am also "secretly" helping my new middle schooler get into good habits by changing hey old routines.
My bad habit was immediately sitting down and turning on TV. I've changed that by turning on radio and now I actually get things done after work at home.
Report Inappropriate Content