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The Power of Habit: Why We Do What We Do in Life and Business | [Charles Duhigg]

The Power of Habit: Why We Do What We Do in Life and Business

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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Audible Editor Reviews

Why we think it's Essential - Change is hard, or is it? In The Power of Habit, New York Times reporter Charles Duhigg examines just how people and institutions undergo transformation: by changing habits. Narrator Mike Chamberlain (Moonwalking with Einstein) brings just the right mix of objectivity and conviction for a fascinating, life-changing look on how to change. —Diana M.

Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What Members Say

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  •  
    Brad NASHVILLE, TN, United States 03-25-12
    Brad NASHVILLE, TN, United States 03-25-12 Member Since 2012
    HELPFUL VOTES
    1
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    "Fascinating Insights About Why We Do What We Do"
    Would you recommend this audiobook to a friend? If so, why?

    This book really got my wheels turning about how I could apply these great insights in my own life to drive change.


    What was one of the most memorable moments of The Power of Habit?

    The story of Pepsodent.


    What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?

    I've listened to his books before and was excited when I realized it was him doing the reading. He brings emotion and emphasis without going over the top.


    What insight do you think you’ll apply from The Power of Habit?

    Cues. Routine. Reward. Keep the cue and reward the same, change the routine — the most effective way to change behavior.


    Any additional comments?

    I loved it and would recommend it to anyone who enjoys non-fiction.

    0 of 0 people found this review helpful
  •  
    Tom Fountain Inn, SC, United States 03-11-12
    Tom Fountain Inn, SC, United States 03-11-12

    Alpha Wolf

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    "The best audio book to listen to!"

    This book is very well presented and the information is extremely pertinent to anyone that wants to know about human habits, and how to control them. An excellent book for the layman, as well as the professional.

    2 of 5 people found this review helpful
  •  
    Sheryl Auburn Hills, Michigan, United States 10-24-13
    Sheryl Auburn Hills, Michigan, United States 10-24-13 Member Since 2013
    ratings
    REVIEWS
    2
    1
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    "Hard time finishing..."
    What disappointed you about The Power of Habit?

    I'm about 8 1/2 hours in and it has become a struggle to listen. I enjoyed the chapters regarding our personal habits and some of the corporate stuff, but now I'm having a hard time relating to how some of the stories are "Power of Habit".


    What was most disappointing about Charles Duhigg’s story?

    Looong stories


    Would you be willing to try another one of Mike Chamberlain’s performances?

    Not really the issue.


    What character would you cut from The Power of Habit?

    Not applicable.


    Any additional comments?

    Hoping I can finish... probably going to try to skip a chapter and see if that helps.

    0 of 1 people found this review helpful
  •  
    Erno Brasilia, Brazil 09-10-13
    Erno Brasilia, Brazil 09-10-13 Member Since 2012
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    REVIEWS
    5
    5
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    Story
    "Good book. Long and not very practical."
    Would you recommend this book to a friend? Why or why not?

    Maybe. The book bring us very important insights that might be useful for some public, but doens't bring really practical stuff for your life.


    0 of 1 people found this review helpful
  •  
    Rob Gray Oklahoma 03-03-13
    Rob Gray Oklahoma 03-03-13 Member Since 2010
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "Habitual Overkill"
    This book wasn’t for you, but who do you think might enjoy it more?

    People with too much time on their hands.


    Has The Power of Habit turned you off from other books in this genre?

    No.


    What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?

    Nothing noteworthy.


    Any additional comments?

    I don't stop reading/listening to books before finishing very often. The repetition and superfluous detail of some of the stories got to me, and I moved on to other fare.

    0 of 1 people found this review helpful
  •  
    Emilio Houston, TX, United States 10-01-12
    Emilio Houston, TX, United States 10-01-12 Member Since 2012
    ratings
    REVIEWS
    2
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    "Very dissapoinment book! Do not read."
    This book wasn’t for you, but who do you think might enjoy it more?

    I did not like the book at all.


    How did the narrator detract from the book?

    The voice of this book was horrible, he even tried to imitate women voice.


    0 of 1 people found this review helpful
  •  
    warren PINE, CO, United States 09-17-12
    warren PINE, CO, United States 09-17-12 Member Since 2012
    ratings
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    13
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    "Repetative"
    Would you say that listening to this book was time well-spent? Why or why not?

    No.


    What was most disappointing about Charles Duhigg’s story?

    In the beginning it was interesting, however if you don't have a particular habit like smoking or overeating that you wish to overcome it became boring.


    0 of 1 people found this review helpful
  •  
    salt lake joan salt lake city 08-20-12
    salt lake joan salt lake city 08-20-12 Member Since 2008

    happy cook

    HELPFUL VOTES
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    "What an eye opener!"

    While not all of the information is new to me, the material is presented in such an engaging way. I Loved the idea of keystone habits and I especially liked the way the ideas can be used in a group setting.

    0 of 1 people found this review helpful
  •  
    Matt 05-29-12
    Matt 05-29-12
    ratings
    REVIEWS
    6
    1
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    Performance
    Story
    "This narrators voice is not for me"
    Would you try another book from Charles Duhigg and/or Mike Chamberlain?

    I will probably not listen to a book narrated by Mike Chamberlain again.


    Were the concepts of this book easy to follow, or were they too technical?

    Not sure, 5 minutes in I had to turn it off.


    How did the narrator detract from the book?

    I'm not sure why but my ears can't stand this guys voice. 3 minutes in when he is talking from the perspective of a girl named "Lisa" and he attempts to feminize his voice for the purposes of story I assume, but it's really one of the most irritable voices I've ever heard. Even his casual speaking voice have tinges of annoyance laced through out. I do think this book has valuable content in it but I think I will be learning it via the text version of the book.


    Could you see The Power of Habit being made into a movie or a TV series? Who should the stars be?

    N/A


    0 of 1 people found this review helpful
  •  
    car19 04-25-12
    car19 04-25-12 Member Since 2012
    ratings
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    26
    2
    Overall
    Performance
    Story
    "No dazzeling new information"
    Would you say that listening to this book was time well-spent? Why or why not?

    No


    Would you ever listen to anything by Charles Duhigg again?

    not likley


    Did The Power of Habit inspire you to do anything?

    No


    Any additional comments?

    Way to long to convey a point. Examples were really drug out and lost interest.

    0 of 1 people found this review helpful
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