A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
loved the fact that its not a drill you book and that it gives you great examples and lessons that truly hit home on how important that habit is in our lives. from the business aspect of your life to your normal day to day ventures that we never pay attention to because the habits are so embedded in us. it has really helped me to open my eyes and work on the negative habits that I perform in my day to day life and it is working. its a slow process but if you can stick to it the reward is very much worth it.
This has just about enough content to fill a 5 minute power point but the author chose to be verbose instead to fill a third and then repeat himself to fill in another third of the book.
Concepts were not the least bit technical and they would be easy to follow if I manage to put up with the long windedness. The book would benefit from a good editor who could help the author. I'm sure an editor would eliminate the long football story.
Chamberlain had done this book no favours. His non-changing cadence of: start, zip quickly through the first sentence, raise pitch, and then stop, pause, repeat. was annoying. I listened to it at 1.25 speed just to try to eliminate the pauses. No joy.
I reacted with anger at narrator and his weird cadence. I reacted with impatience at the author.
Just finished this #audible audio book. Was really good / explains how most of what we do is out of habit. Also discussed how to change those (and others's) habits to your benefit.....had lots of real life practical and relatable examples....
I have fully been exposed to the truth about habits. I now know the formula to correct it. Great audio book. I will listen to again and again.
Listen to this audio book to learn how your subconscious behavior patterns impact your life. It also offers suggestions on how to change your habits, or rather substitute them with others, you want to have.
To say the least; This book is my new friend. Who new that we really do have the power to change once we have the knowledge. The will power is like a blasting cap only igniting a laser driven bullet like goal. This idea is what has resulted of me reading this book.
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