A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Author provided well researched information which allows listener to apply immediate actions. Several interesting short stories early in the book detail real-life experiences to which a listener can relate. I'd recommend for anyone interested in learning how to improve your leadership approach, students seeking to improve study habits or anyone who has a personal goal to achieve. Looking forward to putting some of these techniques into the toolbox.
This book really doesn't know what it's about. There's half a book's worth of insights about habits in it, but to get to something book-length, the author digresses into an uninformative look at big data analytics and the ethics of criminal justice. The author's formulation of habit development and habit change is highly anecdotal. Not a terrible book, but if I could go back in time, I wouldn't purchase it over again.
Great stories and explanations that really elucidate the author's objective. I feel prepared to examine my habits, decide how they help or hurt my life, and make the appropriate changes.
Just my opinion. I'm a creative professional looking to start some new habits so this book interested me. Basically if you listen to the first chapter and the last 10-15 minutes, you can find applicable tools. If you are into research studies, sometimes with exhaustive detail, listen to the rest. Not my bag. I understamd the need to make a "book length" book, but a lot of these coaching/self help books tend to water themselves down by dragging themselves out or repetition. Id rather short, powerful, and to the point. The stories,examples, studies were just too numerous and too long for me.
Great book mixing the latest in research on behaviors and habits in a digestible way with some helpful advice at the end. Enjoy listening to his books and the narrator.
I had put reading this book off for about two years after a family member suggested it to me. I should have read it sooner. such great insights into how to influence ones life. Yet another key to the puzzle of shaping one's self into the person they want to become with deliberate intent.
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