A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
This book really got my wheels turning about how I could apply these great insights in my own life to drive change.
The story of Pepsodent.
I've listened to his books before and was excited when I realized it was him doing the reading. He brings emotion and emphasis without going over the top.
Cues. Routine. Reward. Keep the cue and reward the same, change the routine — the most effective way to change behavior.
I loved it and would recommend it to anyone who enjoys non-fiction.
This book is very well presented and the information is extremely pertinent to anyone that wants to know about human habits, and how to control them. An excellent book for the layman, as well as the professional.
I'm about 8 1/2 hours in and it has become a struggle to listen. I enjoyed the chapters regarding our personal habits and some of the corporate stuff, but now I'm having a hard time relating to how some of the stories are "Power of Habit".
Not really the issue.
Hoping I can finish... probably going to try to skip a chapter and see if that helps.
Maybe. The book bring us very important insights that might be useful for some public, but doens't bring really practical stuff for your life.
People with too much time on their hands.
I don't stop reading/listening to books before finishing very often. The repetition and superfluous detail of some of the stories got to me, and I moved on to other fare.
I did not like the book at all.
The voice of this book was horrible, he even tried to imitate women voice.
In the beginning it was interesting, however if you don't have a particular habit like smoking or overeating that you wish to overcome it became boring.
While not all of the information is new to me, the material is presented in such an engaging way. I Loved the idea of keystone habits and I especially liked the way the ideas can be used in a group setting.
I will probably not listen to a book narrated by Mike Chamberlain again.
Not sure, 5 minutes in I had to turn it off.
I'm not sure why but my ears can't stand this guys voice. 3 minutes in when he is talking from the perspective of a girl named "Lisa" and he attempts to feminize his voice for the purposes of story I assume, but it's really one of the most irritable voices I've ever heard. Even his casual speaking voice have tinges of annoyance laced through out. I do think this book has valuable content in it but I think I will be learning it via the text version of the book.
Way to long to convey a point. Examples were really drug out and lost interest.
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