A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I read this book then also purchased the audible version. If you are looking for motivation and information to help you create a life filled with great habits, this is it. It helped me change behaviors that were not serving me well by explaining why we internally self talk our selves out of new habits and tools to get passed that negative self talk. Read and share with others.
throughout story telling, this book provides you easy to understand theory about how habits are created, changed and identified. I have listen to this book twice
The book's Idea or message works and is great.
but the Author includes too many stories that are unnecessary for you to understand how habits work.
at one point i felt like i was listening to a movie plot/biography or a fictional story.
I do recommend reading/listening to it, but have in mind what i mentioned earlier!
Actually learned quite a bit. The voice is engaging. Makes you aware of yourself. Unfortunately the author goes off on some pretty far fetched ideas which I am not sure I agree with, but interesting nonetheless. Basically, you wont be bored.
I enjoyed how the writer looked at individual habits, organizational habits and communal habits. Interesting to think about the unnoticed habits that exist in each of those areas.
Made me look at around at my own life and the cues that prompt some of my own bad habits.
Yes. The communal portion of the habit loop is a bit more difficult to connect the dots, but when he highlights individuals and organization the benefits and negatives of habits are obvious.
Good book, little slow about 2/3rd's of the way through but really finishes strong. It is a difficult to read this book and not look for application in your own life.
Was a good read with many compelling examples. It was great on the interpretation of personal habits and I loved the discussion on role of about habit in criminal cases as well as the ethical dilemmas. The author however completely lost me in the community habits, and I wasn't convinced. He failed to acknowledge the effect of luck in a movement and made it appear as a consequence of only habits.
This text shines a light on something must of us already know but chose to ignore: leisure at the expense of productivity. However, the author assures even if people choose not to ignore said situation, due to habits, the results will be the same: leisure at the expense of productivity.
This is a must read for those who wish to answer that very frustrating, centuries-old question, "why can't I just do it?!"
This book is well written and enjoyable throughout. That being said, I believe it could be compacted by eliminating redundant anecdotal evidence.
I was expecting more of a self help guide. This is not that at all, it's more of a look at how advertisers take advantage of our habits along with a look at people's patterns. Interesting, but not empowering.
This is a very long book and it will take a good amount of time to get through. There was not one chapter that didn't provide incredible stories and lessons. I believe that this book WILL change your life. If you believe.
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