A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I'm on my second listen with this. I've gotten a lot of help from it.
No. I don't read or listen to books more than once.
I wanted to hear all the little underlying business stories so that kept me going.
More of a business book than a self-help book.
This book is really interesting. It is an insightful look at the power of habits and how they shape us on a daily basis. It's full of little stories and examples of people and situations and how their decisions are mostly made by habit. Narrated in a clear voice by the Chamberlain it never became tiresome or boring. A must "listen".
ever since I discovered audible.com I choose audio version over a printed version.
discovering how much target knew about me
It was one of the most informative books I've ever read, and there were a lot of things that I started applying to my personal and work lives and saw immediate results.
overall a great read, and I would highly recommend it to anyone who's looking to better understand their own habits and practice self improvement.
I am a plastic surgeon by profession A father by heart A trader by choice A teacher by passion A child by curiosity
maybe not as scientific of focused as i hoped
maybe, not as scientific of focused as i hoped,
ok not great
I enjoyed listening as a the narration is well done and the book is extremely interesting. I would highly recommend it if this type of non-fiction topic runs up your alley. This is one of my favorite audiobooks.
I have learned on how to positively progress in issues of every day life. I have enjoyed learning how to create new positive habits and abandon old negative ones.
I/we have habit....LOTS of habits and this has made me look at them with an different understanding. There are some that we can change and some we choose not too. Take a chance, read this book you will enjoy it.
The book is so thought provoking that I put it aside after finishing about 70%. No point moving forward without assimilating and applying what has already been learned. A great book.
yes I would learn more each time I listen to the book.
learning about the Q's the routines and the rewards. the other big moment is learning about Keystone habits.
Great voice and pace.
Real change for America.
The power of Habit is an insiders guide to our inner programming and wiring. it explains in easy to understand terms what drives us and how the things that we should be doing differ from the things we end up doing.
The first 2/3 of the book are easy to listen to and captivating while the last part requires some perseverance.
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