A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Good accept.....I haven't changed any of my habits. The main reason. Audible asking for this survey, immediately. It may be wise, in a book like this, ask for the ratings after some time has passed. This is the only way to get an authentic review.
I give this book 5 stars because it helped me understand why we do the things we do and ways to go about changing these habits or adding new ones. At the same time it was very entertaining. There were plenty of stories so I understand why some people would get a bit anxious and want the reader to get to the point. I enjoyed it. I would recommend this book to anyone who is curious about habits and/or wants to change them.
Inquiring new habits or changing old ones explained in a fascinating way. Easy to use tips and habits investigation techniques using the 3 habit stages: A cue, a routine and a reward.
I have read several informational or self help books recently, and i was pleasantly surprised at how much i enjoyed listening to this book. The book was written as a story from someone with first hand experience, and although you cant help but learn from the examples, it doesnt feel like you are being taught. Each time my days routines forced me to stop listening, i found myself looking forward to resuming the book and completed it in just a few days.
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