A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I would highly recommend this book. I only picked it on a whim. I had a short 1.5 hour trip to take and by the time I got to my destination - I did not want to turn this off. It was chalked full of research and examples of how our Habits impact our lives. I was able to take away some life changing information. I actually bought the book after listening to the whole audio so that I could reference back to it. Very enjoyable!
The content is amazing! I feel empowered and more introspective after listening to this book.
No, I would recommend listening to chunks in order to really digest the important information.
Intriguing, informative and thought provoking
I think I can make more progress on my own habits that I would like to change
Because I read this book
Might read it again too
This is now one of my favorite books. It shows us how to change our bad habits by replacing it with a different or better habit. It shows the process of changing our bad habits by doing it one habit at a time and helps us determine why we have the habits we do and what reward we are getting from the habit. I have already been changing my bad habits by changing one bad habit at a time. This is an excelent book and I would recommend it to anyone who wants to change things in there life for the better.
Insights on how habits form, how to change, them and examples from history - Tony Dungy, Rosa Parks, Alcoholics, Gamblers, Michale Phelps, and companies.
Not all in one, but maybe 5. Not bad for a 10 hour book.
Great for getting ideas for how to change your own life and habits. However the stories and history is not as informative as I expected from a business book. But still a great listen and everyone can learn how to better their lifes from it.
A very interesting book. Very different than what I normal listen to. However extremely interesting how habit affects our day to day life AND how retail manipulates our habits to their benefit. Who knew so much study went into our every day to day purchases
The book was okay, but by not providing the appendix as a download PDF, the most important part of the book was left off; that is, how to make the power of habit work for me.
Brain Trust, because they do have the necessary information available in a download.
The narrator was okay.
I would have added the appendices. In this case, the regular book would have been a better use of my money than the Audible version.
Not sure if I would buy another book from either of these authors
Most interesting was how this book bordered on delivering true insights. Least interesting is that the authors seemed more content to deliver very long stories about the power of habits rather than to give practical advise on how to change or replace habits.
Those with a prior understanding of changing habits would benefit the most.
Some of the stories, while compelling and interesting, left me asking "How can I apply this?" As of yet, I have not found the answer to that question
There are no listener reviews for this title yet.
Report Inappropriate Content