A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Great stories tying the facts together.
Routines and goals are important
Much better than I dreamed it would be
Well researched and thoughtful. Loved the examples and stories. Found many applications in my personal and business life. Those who say "doesn't tell you how to change" were not listening.
Intelligent and thoughtful application encouraged.
Reader'a voice had you wanting to listen to more. The book was very informative for someone Lee me who is such a procrastinator in all aspects of my life. It was an eye opener to all my habits. Kinda annoying that I gave so many bad ones. But just Lee AS the first step to fixing it is acknowledging you have a problem. Any who. Great book. Hope it helps you in a way that will motivate you to change a few of your bad habits.
The short stories used to explain habits. It was scientific without being to scientific. A lay man would totally understand this book
Loved it. His voice is compelling
Its your fault that you are procrastinator. Wanna know why? Read this book
It is an empowering look at habits, how we form them and how to form them.
A very helpful look at habits and why the saying "old habits are hard to break" is true, but that they can be changed
Good application to both life and work. The author goes deep on select memorable stories to provide a few solid and interesting points in each chapter. I listen to a lot of self-improvement and business books and found myself very engaged.
Ranks in the top ten audiobooks I've listened to.
The clear examples and break down of how the brain works regarding habits.
The story about the metal fabrication company that became widely successful due to the new CEO's insistance that the keystone habit of workplace safety would change everything.
This book provides ideas and research that can be quickly incorporated into your professional and private life. Our habits dictate so much of life.
I loved the wide range of examples and applications. This book was motivating without being cheesy, straightforward without being obvious. Listening to it felt like getting in on a good secret, especially the sections about marketing. I keep referencing it to all my family and friends . . . definitely worth your time.
Discusses the essence of what creates habits and reinforces them so you can understand and reshape your own. Explains that habit is much more powerful than willpower or cognitive skill because it is faster and automatic. Does a brilliant job of explaining what is old knowledge that is still true and what the latest research tells us about how to create habits that support our desired outcomes. Illustrates with good stories that make the concepts more concrete and usable.
Goes off on tangents such as "Social Habits" and how they can form to enact social change such as the civil liberties movement. While the material is interesting and powerful, I disagree that these Social Habits are really habits in the same sense that the author explains in the first half of the book.
Instead, I wish that Duhigg had spent those pages providing a workbook with step by step sections for selecting habits to change, dissecting the old habits and developing the new ones. All this material is in the first half of the book but it is not placed into a actionable plan that is easy to follow. He explains that the 12 step programs work because of the principals explained in the first half of the book but knowing the material in the book, there are opportunities to improve on 12 step programs.
Yes. The author was knowledgeable and had the ability to convey complex scientific findings in ways that the layman can understand and use.
Brings individual testimonials to life by providing alternate voicing styles for these contributors.
The best way to end a bad habit is to replace the response to the associated trigger stimulus. For example, when I am stressed, my habit response is to think "I am hungry" and then I proceed to overeat. Using the techniques in this book, I substitute "I am hungry" with "I am thirsty" when I feel stressed. This is just as effective at calming my nerves but is far healthier.
Tell us about yourself!
I do believe people are motivated to do certain things or commit specific actions. We could call this a habit. The topics discussed in the book don't show any revelation or breaking ground discovery. The stories told do reflect determination in oneself and how to achieve your goals. If you want to wrap this up in a neat bow and call it a habit - then so be it. I did enjoy the book and do recommend it. The part discussing our shopping habits was very interesting. If anything its a book about what makes us human.
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