A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
The reader makes this almost unlistenable.
Someone who can read a simple sentence without saturating it with mindless enthusiasm.
I think that the author took too many liberties with the concept of habit. He took solid research that had been done by others and forced it into his thesis. I found his logic to be severely flawed as a result. Overall I was disappointed.
The material is very well presented by the presenter and his voice is pleasant to listen to. It is formatted in an organized way, highly informative and very interesting. Significant details for carrying the convincing arguments are not left out. Found this truly to be one of the more effective "self-help" styled audible books available for effective retraining.
If you have never read anything about building habits nor read a self-help book, you would probably find this quite interesting. This audiobook is a series of stories showing how habits=behavior. The "point" the author is making in each individual story was predictable in the first 5 minutes but.... the stories were drawn out into descriptions lasting 20-45 minutes. I was determined to "see it through" and, was never so glad to reach the end of an audiobook. The speaker really tried to make use of his voice to create an "ahh ha" effect ...even though... I never found one zzzzzzz
I heard the book in my way to work for about a week. Made traffic jams more berable and I even stood in the car a little longer with a couple of the stories. On the learning piece, It brought some ideas to regular activities and I even was able to analyze some work situations on how to plot for new habits.
Familiar, comfortable and engaging
Yes. Just a very good book.
The Executive and the Elephant
Yes very much so
Get it and you will enjoy it very much.
This book was really interesting and I felt I could apply many principals of it to my life. However, for those looking for a how-to do something book, it is not that!
Great book, totally recommend it. Reminded me of the "flip side" of the Willpower Instinct, which is also great.
In mid-life I struggle with things about myself I want to change. This book helped me understand why I do some of the annoying things I do (admit it, you know what I mean) as well as what kinds of habits I have purposely or inadvertently helped my kids develop. And while not a self help book, it will help me.
More than that, it put me on an intellectual journey starting with a micro view of the physiology or habits and how that impact individuals lives to the macro perspective of how habits impact our culture, society and economy.
The most fascinating thing to me is how I now am recognizing habits as defined by the author in everyday life both at work and at home. Bravo for truly impacting the reader.
Concept of how change can occur
Good read, though little with which to entertain. The book is primarily facts and data.
Great read, hope for changing ourselves and others exists. We have to decide to make the improvements.
What a sensational book! The Power of Habit tears down the concepts of habit we have come to know, and explains them in a deeper, more tangible way. I view everything in life differently after reading this book. Read it!
Power of Habit is very similar to Predictably Irrational.
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