A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
This book was really interesting and I felt I could apply many principals of it to my life. However, for those looking for a how-to do something book, it is not that!
Great book, totally recommend it. Reminded me of the "flip side" of the Willpower Instinct, which is also great.
In mid-life I struggle with things about myself I want to change. This book helped me understand why I do some of the annoying things I do (admit it, you know what I mean) as well as what kinds of habits I have purposely or inadvertently helped my kids develop. And while not a self help book, it will help me.
More than that, it put me on an intellectual journey starting with a micro view of the physiology or habits and how that impact individuals lives to the macro perspective of how habits impact our culture, society and economy.
The most fascinating thing to me is how I now am recognizing habits as defined by the author in everyday life both at work and at home. Bravo for truly impacting the reader.
Concept of how change can occur
Good read, though little with which to entertain. The book is primarily facts and data.
Great read, hope for changing ourselves and others exists. We have to decide to make the improvements.
What a sensational book! The Power of Habit tears down the concepts of habit we have come to know, and explains them in a deeper, more tangible way. I view everything in life differently after reading this book. Read it!
Power of Habit is very similar to Predictably Irrational.
One of the top.
It reminded me some of freakonomics, but with practical applications.
His voice is great, not over the top.
This book really made me look at my known and unknown habits, and how to create new habits.
This book really got my wheels turning about how I could apply these great insights in my own life to drive change.
The story of Pepsodent.
I've listened to his books before and was excited when I realized it was him doing the reading. He brings emotion and emphasis without going over the top.
Cues. Routine. Reward. Keep the cue and reward the same, change the routine — the most effective way to change behavior.
I loved it and would recommend it to anyone who enjoys non-fiction.
This book is very well presented and the information is extremely pertinent to anyone that wants to know about human habits, and how to control them. An excellent book for the layman, as well as the professional.
I'm about 8 1/2 hours in and it has become a struggle to listen. I enjoyed the chapters regarding our personal habits and some of the corporate stuff, but now I'm having a hard time relating to how some of the stories are "Power of Habit".
Not really the issue.
Hoping I can finish... probably going to try to skip a chapter and see if that helps.
Maybe. The book bring us very important insights that might be useful for some public, but doens't bring really practical stuff for your life.
People with too much time on their hands.
I don't stop reading/listening to books before finishing very often. The repetition and superfluous detail of some of the stories got to me, and I moved on to other fare.
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