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The Power of Habit: Why We Do What We Do in Life and Business | [Charles Duhigg]

The Power of Habit: Why We Do What We Do in Life and Business

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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Audible Editor Reviews

Why we think it's Essential - Change is hard, or is it? In The Power of Habit, New York Times reporter Charles Duhigg examines just how people and institutions undergo transformation: by changing habits. Narrator Mike Chamberlain (Moonwalking with Einstein) brings just the right mix of objectivity and conviction for a fascinating, life-changing look on how to change. —Diana M.

Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What Members Say

Average Customer Rating

4.2 (7164 )
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Performance
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  •  
    JJ 03-18-13
    JJ 03-18-13

    Art Girl Jan

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    "Interesting and Helpful"
    Would you recommend this audiobook to a friend? If so, why?

    I'm on my second listen with this. I've gotten a lot of help from it.


    What did you like best about this story?

    Great insight.


    0 of 0 people found this review helpful
  •  
    Pamela Rochester, MN, United States 03-11-13
    Pamela Rochester, MN, United States 03-11-13 Member Since 2010
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    "Not just a self-help"
    Would you listen to The Power of Habit again? Why?

    No. I don't read or listen to books more than once.


    What was your reaction to the ending? (No spoilers please!)

    Nice wrap-up


    Have you listened to any of Mike Chamberlain’s other performances before? How does this one compare?

    No


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I wanted to hear all the little underlying business stories so that kept me going.


    Any additional comments?

    More of a business book than a self-help book.

    0 of 0 people found this review helpful
  •  
    Osvaldo 03-07-13
    Osvaldo 03-07-13
    ratings
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    2
    2
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    "My instincts were right..."
    If you could sum up The Power of Habit in three words, what would they be?

    This book is really interesting. It is an insightful look at the power of habits and how they shape us on a daily basis. It's full of little stories and examples of people and situations and how their decisions are mostly made by habit. Narrated in a clear voice by the Chamberlain it never became tiresome or boring. A must "listen".


    0 of 0 people found this review helpful
  •  
    Karreno LOS ANGELES, CA, United States 03-04-13
    Karreno LOS ANGELES, CA, United States 03-04-13 Member Since 2013
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    2
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    "Wow! I learned so much!"
    Would you consider the audio edition of The Power of Habit to be better than the print version?

    ever since I discovered audible.com I choose audio version over a printed version.


    Which scene was your favorite?

    discovering how much target knew about me


    What insight do you think you’ll apply from The Power of Habit?

    It was one of the most informative books I've ever read, and there were a lot of things that I started applying to my personal and work lives and saw immediate results.


    Any additional comments?

    overall a great read, and I would highly recommend it to anyone who's looking to better understand their own habits and practice self improvement.

    0 of 0 people found this review helpful
  •  
    manaf 03-04-13
    manaf 03-04-13 Member Since 2014

    I am a plastic surgeon by profession A father by heart A trader by choice A teacher by passion A child by curiosity

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    "starts strong , ends OK lost in the middle"
    Would you recommend this book to a friend? Why or why not?

    maybe not as scientific of focused as i hoped


    Would you recommend The Power of Habit to your friends? Why or why not?

    maybe, not as scientific of focused as i hoped,


    Would you listen to another book narrated by Mike Chamberlain?

    yes


    Could you see The Power of Habit being made into a movie or a TV series? Who should the stars be?

    no


    Any additional comments?

    ok not great

    0 of 0 people found this review helpful
  •  
    Stefano DOLLARD-DES-ORMEAUX, Quebec, Canada 03-02-13
    Stefano DOLLARD-DES-ORMEAUX, Quebec, Canada 03-02-13
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    4
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    "Informative and interesting book"
    Where does The Power of Habit rank among all the audiobooks you’ve listened to so far?

    I enjoyed listening as a the narration is well done and the book is extremely interesting. I would highly recommend it if this type of non-fiction topic runs up your alley. This is one of my favorite audiobooks.


    What did you learn from The Power of Habit that you would use in your daily life?

    I have learned on how to positively progress in issues of every day life. I have enjoyed learning how to create new positive habits and abandon old negative ones.


    0 of 0 people found this review helpful
  •  
    Steven Bethlehem, GA, United States 03-01-13
    Steven Bethlehem, GA, United States 03-01-13 Member Since 2011
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    "Just fascinating"

    I/we have habit....LOTS of habits and this has made me look at them with an different understanding. There are some that we can change and some we choose not too. Take a chance, read this book you will enjoy it.

    0 of 0 people found this review helpful
  •  
    Snehal Manchester, CT, United States 02-26-13
    Snehal Manchester, CT, United States 02-26-13
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    "A must listen"

    The book is so thought provoking that I put it aside after finishing about 70%. No point moving forward without assimilating and applying what has already been learned. A great book.

    0 of 0 people found this review helpful
  •  
    quint 02-25-13
    quint 02-25-13 Member Since 2015
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    "real change"
    Would you listen to The Power of Habit again? Why?

    yes I would learn more each time I listen to the book.


    What was one of the most memorable moments of The Power of Habit?

    learning about the Q's the routines and the rewards. the other big moment is learning about Keystone habits.


    What about Mike Chamberlain’s performance did you like?

    Great voice and pace.


    If you were to make a film of this book, what would be the tag line be?

    Real change for America.


    0 of 0 people found this review helpful
  •  
    Ran Toronto, ON, Canada 02-25-13
    Ran Toronto, ON, Canada 02-25-13 Member Since 2010
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    "Why we do what we do"

    The power of Habit is an insiders guide to our inner programming and wiring. it explains in easy to understand terms what drives us and how the things that we should be doing differ from the things we end up doing.
    The first 2/3 of the book are easy to listen to and captivating while the last part requires some perseverance.

    0 of 0 people found this review helpful
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