A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
To say the least; This book is my new friend. Who new that we really do have the power to change once we have the knowledge. The will power is like a blasting cap only igniting a laser driven bullet like goal. This idea is what has resulted of me reading this book.
Awesome book , a lot of practical information you can use in every day life . Great way of explaining how habits work and how to take advantage of that . I would recommend it to anyone interested in self development books .
this is a great reading or listening for anybody that wants to expand their views on human behavior, and change or improve their current lifestyles. the knowledge gather on this book has help me even on sales pitch.. and I am not a sales person
It basically touches upon what many of us already believe in some fashion. But lays out the science and case studies to back it up. Very interesting.
Loved it! The author has a great way to present all this information with scientific background using entertaining stories. However, I think some of the stories were too long and the overall point was lost. The narration is awesome. Great book!
I admit that it is challenging to give any book less than four stars. As a habitual reader most of this book has been covered in previous readings, But the one or two new ideas was well worth the read or more precisely the listen
Good book backed by good research. I got what I needed out of it. There was a fair amount spent on the question of why people generally think that a sleepwalking killer isn't responsible for his actions while a compulsive gambler is, even though neither is able to control their actions. I would have liked more time spent on the practical application of the principles described in the book rather than just the one example in the appendix.
Lots of historical information about habits with some in-depth analysis of specific people. I will need to relisten perhaps to glean something more interesting. I know that I didn't get a warm or fuzzy feeling with this book.
I liked this book because the information was given in a entertaining and educational format. I stopped several times to take notes. Everyone should read this book. It really shows you that change is possible in all our lives.
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