A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I had always learned that in order to change a habit one had to have lots of emotional leverage, but it really doesn't require all that. It's just a little "tweak" in behavior that makes a huge difference. Great to learn!
Yes. I've quit caffeine, alcohol, sugar, and doing my second triathlon. I credit this book for the insight in changing my habits.
Read it Again
A multimillion dollar company falters, sees red. A surprising choice of CEOs approaches the podium before administrators and investors and gives a speech on "Safety Precautions" which seems completely irrelevant to their issues. Yet, Paul O'Niell completely transformed the way Alcoa was running their business, by considering the safety of every worker, he re-built the company from the roots upward.
In the "Self Help" genre, I quickly become bored. Either the authors are telling readers how to live better with overly ambitious and sweet rhetoric, or else they are so scientific, cerebral and monotone that I am "dried out" before the first chapter.
I've read review that suggested this narrator's performance was too cheerful in their opinion. Given the subject matter, Mike Chamberlain read with humor, irony, yes, cheerfulness, but kept me listening because I LIKED the person who was "teaching the lessons". Never monotone.
Already have used the analogy of Michael Phelps', in a classic example of utilizing visualization habits, experiencing a goggle mishap in Bejing Olympics... and subsequent victory.
People may feel that the topics wander, but it seemed to me as if he were using illustrations to enhance his point, and, armed with those, returns for a successful lesson. I will listen again because there is much information to be absorbed and this was a perfect book to listen to while I was multitasking.
I will make a "habit" of listening to this very other month. The concepts and tips are priceless and need to be ingrained by repetition.
The only other book that I would compare it to is Eat That Frog.
I did make me laugh at some points
It amazes me when you come across a book like this. Its like your locked in this dark room and suddenly you find some matches and a candle sitting next to the keys to the door. I am not even totally finished with it and I have already reaped benefits from the earlier chapters. If you are serious about having will power and changing your life course this is a must read for you.
I do not in general listen to books again, but with this one I would
Well he read it like I wanted a fine speed and easy to understand
books are my passion. I love my friends and family. My spiritual well being grows each day because I am living a healthy lifestyle.
Very practical advise that was backup with scientific data. I really want to change how I behave and by applying the suggestions it works.
The whole book is memorable. I have bookmarks all over the place and listen over and over again.
The chapter about willpower
Have an open mind with this book. If you truly want to break a habit this book is for you.
Yes, in fact I plan to in the near future. It was written very well and full of lots of interesting information, explanations, and relatable stories. I also enjoyed the narrator - very nice story telling voice. I highly suggest this book.
I just loved the sound of his voice and his natural story-telling ability.
Eureka, concise, thoughtful
Not framiliar with the reader but he did fine
The focus on triggers, routines and rewards was fascinating. I find myself analyzing all of my routinesthat I previously referred to as "default" behaviors. The book gave me a process for deconstructing default behavior and reconstructing it in a more beneficial manner.
An entirely revamped presentation. Enough with 'broadway stage' analogies.
It has made me more cautious.
It felt dis-shuffled & poorly coordinated.
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