A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Historically and culturally fascinating work, including aspects of the advertising world. Many anecdotes that underscore the concept that the cues, behaviors, and rewards are much more a part of our daily lives than we have ever imagined.
How I might modify habits, both my own and those of others.
I would recommend this audiobook to anyone who wants to gain greater insight into why we do what we do. It reinforces, for me, why change is difficult (it's hard work and an involved process), but that we can change. If you are interested in the science behind why change happens, this book gives you that information through stories that make it easy to understand for the non-scientific person (me!).
The Power of Habit is like many self-help books about how to create significant change your life. This book, however, gives a lot more of the 'nuts and bolts' of change.
Looking to reinvent myself.
The way that they tied habit formation and the daily life was life altering.
I learned the ways to try to change a habit or adopt a new habit. Habits are not easy to break, but if you understand the ques and rewards, it is possible to change. I have also learned to see habits in other people.
Take perhaps 60 minutes worth of relevant information and then s-t-r-e-t-c-h it out over 12 or so hours with useless fluff. Unless you have amazing patience, I'd strongly pass on this book. "Outliers" is a far better choice if you are looking for a way to understand human behavior.
I found this book fascinating as it is supported by science rather than the feel good, will power approach to habits. I put the information I learned into practice and got back on track with working out every day for over a year. Even through the long dark Alaskan winters, I have continued working out because I established a trigger that solidified the habit that has become so automatic that I don't even think about it anymore.
I would suggest this book to people who wish to change how they live by making their goals automatic to what they do. People who change their habits to align with their new goals will find it much easier to get there. This book is a great way to understand why we do what we do and how to alter that.
My favorite character was the narrator, Mike Chamberlain. He kept the whole thing both interesting and made me feel like he had wrote the book.
It is funny, it seems the entire book is just a lead in to the appendix at the end where it tells you how to spot your habits cues, the routines and the rewards. However the entire book is great to listen to.
Only half way through but I find this book fascinating. Really enjoying it. Can't wait for the rest!
The author does a great job introducing the subject matter of habits and then showing how habits affect many diverse parts of our lives as well as businesses. Then he goes on to discuss how we can change habits and gives a general framework for doing so. I was always impressed every time I finished a section and Mike Chamberlain does a great job of keeping you interested with his narration.
Listening to the story of how an employee in Target's Data Analysis division was able to use statistics and analytics to discern a pattern of customer buying habits and was able to predict when a woman became pregnant to enable Target to better market to these women.
Habits are more powerful than you can imagine.
Yes. I learned a lot, but it was really entertaining at the same time. In fact, it was so engaging that although my plan was to just listen to it while I exercised, I found myself continuing to listen to it long after I stopped exercising.
It's pretty well written. I love the style of weaving stories into the research. I find it helps the material stay with you better.
If you can find a way to consistently apply the process outlined in the first half of this book your life might be completely different this time next year.
For a habit to be truly ingrained your brain must learn to crave the rewards associated with it.
The book lost a star because the 2nd half isn't as strong as the first, but I still highly reccomend you pick this up.
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