A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Quick listen with some interesting insights and case studies. Wasn't the biggest fan of the narrator, sort of flat and made the concepts sound soft. Also wasn't the hugest fan of the ending - didn't quite buy the argument but overall, I would say a decent listen.
Really cool book. It breaks down habits into easy to understand pieces and tells you how to change them. The breakdown is simple, the actual change is hard.
It was engaging, entertaining, and easy to understand.
This book is a great listen if you are interested in human psychology and the way that habits impact our lives. It pulls from countless studies and uses examples from several industries so it is relevant to basically everyone.
I should've listened to the reviewer who wrote "1 hour of useful info, 9 hours of stories" but all the perplexing positive reviews swayed my opinion. I'm 4+ hours in, and it's been about 15 minutes of actual useful information repeated at nauseam: habit is a trigger, followed by a routine then a reward. You can change the routine if the trigger and reward remain constant. There's very little information so far on HOW to identify triggers and how to go about changing the perhaps harmful routines which execute automatically. Sadly I have no intention of listening to 7 more hours of stories to see if the author ever gets to the point.
This book explores how habits affect us in our daily lives. Habits are the behaviors we execute without thinking and shape how we live in more ways than we realize.
Definitely recommend this book to anyone, especially those trying to make changes to their lives.
Good illustrative stories. Fascinating research. Appreciate the practical angle in the final chapters. Turns focus towards detrimental habits we have, and how to leverage knowledge of the habit loop to take control & change them. Sartre would five his stamp of approval on this one. We are condemned to be free.
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