A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I wish he would've gone more into the neuroscience and kept statistics in mind, but I think he was instead drawn to creating emotional appeal in having good relatable stories, etc. Overall it was very thought provoking though.
This book is well narrated, very entertaining, and extremely useful for anyone who is looking to start good habits and change bad ones. It will also give you insight into people who get stuck in destructive behavior patterns. I highly recommend this, especially in audio format.
Great Research in outlining how are Brain responds to the Cues we as humans set ourselves up for. 👍
If you are looking at understanding more about thought reprogramming or conquering addictions it's a very insightful source at getting aware of/with the right information.
This book is fantastic and well written with easy to follow anecdotes and formulas to help you discover your own life complicating habits and how to override them!
Overall this book is packed with interesting information. I didn't always appreciate the different voices the narrator tried to use but it didn't take too much away from the content. Interesting what this book calls habits are really conditioned behaviors...
One of the better books I've found recently. Presented concepts in a digestible, building-block way and included illustrative stories that helped personalize ideas. One of the best parts was the epilogue. He included an appendix on practical application to use the ideas discussed in the text. Well worth the time, and an entertaining sorry to boot.
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