A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I specifically liked the detailed stories from case studios of how our minds work as well as ideas for changing our own habits.
Great book on the basic psychology of habits and its relation to improving your life and/or your business. Whether you are looking for a self-help book, or are just curious as to how habits affect our lives, this book is for you.
For the first time in a lo... well, perhaps ever (!) a book had my full attention from the first word till the last. I listen to these kinds of books (non fiction) on 1,5 speed so that might keep me extra tuned in, but omg.. I've already mentioned this book to so many friends and even had to call my dad to discuss business matters with his. I can recommend this book to pretty much anyone.
This book will change your life. Great explanation coupled with great examples makes for an impressively written and read book. I now understand more aspects of WHY I do things and the steps to change.
This text was a unique description of how we think, plan and act. Activities which are all based in habitation. The text provides a comprehensive frame work to develop both personal and professional strategies toward improving patterned behavior. A must read for any individual seeking more clarity regarding growth in tgis area!
The book not only breaks down what a habit is and how it is formed but it also gives very relavent examples of scientific research and personal stories that affirm that explaination. Highly recommended read!
this book offers an interesting look into what causes habits , it gives incredible examples of people with addictive habits destructive habits and unconscious habits. it also presents all the information in the book so that you can make a decision yourself without having too much persuasion or influence from the author.
I made my habit now to listen to Audible every time I get into my car. Or fold laundry. And enjoyed so much all the science behind the facts in this book.
Easy to understand (I am Brazilian) and love his different tones in voice patterns to when it was a different person "speaking".
Very nice indeed and I will sure to use some of the tips to change a few of my habits (eating chocolate! Every day!! Hahahaha)
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