A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I love this book. I've listened to it at least 3 times. Actually, I listen to it between new credits. It's just that good. It's scientific, insightful, smart, funny, sad, and completely helpful. Before I bought the book, I read other reviews. There were a few people who said the book didn't go into enough detail about changing (or forming) habits for oneself. That is completely not true! This book, from the first chapter, is helping you to learn how to modify your own behavior (and the behavior of others, ie your children). I've recommended it to several people, all who've thanked me for the introduction. It's just great! My favorite section is about Keystone Habits. His discussion of how changing one behavior/habit can change your entire life, changed my entire life. I found, after multiple listenings, that I needed to change when I took my daily shower. Changing from morning showers to evening showers has literally changed everything for me. I can get up and out of the house in an hour...so I'm at my desk an hour earlier. I can wear makeup (evening shower means not risking the "I don't feel like washing my face syndrome I'd had before). I can go to the gym...getting to work earlier means leaving work earlier, which gives me an hour before I have to pick up the kid. It's just crazy how easy it was once I changed that habit.
I'd honestly recommend this book to everyone. It should be included in high school curriculum...let people know early that they have the power to change their own lives.
I gave this book a high rating even though it kind of read like a text book, but the material was so interesting that I had to keep listening and have found myself referring to it often since. A really good book for helping you figure out why people do what they do.
Interesting topics and thought provoking. A great book that keeps you entertained and thinking while listening.
This book gives great hints into how habits form and best of all, how to change them. Must read if interested in changing habits.
The first part was the only informative part.He spoke about your brain and different cues and how to change them but I can barely pay attention to the second part of the book. He basically writes about history, which I suppose is interesting but the entire story of Rosa Parks and spending an hour of my life listening to how Target has a computer program that figured out that pregnant woman buy a lot has zero to do with habits. I feel like im in a boring junior college sociology class.
I dont think I will finish it. I normally listen to audible books at work to keep me entertained and this one has put me to sleep.
The theory is interesting if you're looking for that.
But if you're looking for a practical book on how to work on improving habits this is a big waste of time.
They put a lot of work on their research.
this was a breezy read and had some valuable research findings. it was longer than it needed to be (could have been said in fewer chapters)
Yes, book is informative and the narrator was brilliant. Thoroughly enjoyed learning about habits and the stories that went with them. Book is very well written, and well read.
He is very very good. Keeps you interested and is not dull at all.
Yes, very good.
This book captured my attention quickly and even after finishing this book weeks ago I still find myself thinking about it multiple times every day. The author does a great job balancing fact and story. This book empowered me to understand how to create and change habits that I didn't even realize were a part of my life. On a side note the reader does a great job, no doubt the best reader that I have heard in my 8 or so books that I have listened to through audible.
Very interesting information told in a manner that is entertaining and captivating. I highly recommend it if you enjoy learning about the brain, but zone out when someone lectures.
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