A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
the narration was excellent, but the book was much longer than it needed to be in order to deliver the final point that it delivered in the Final Chapter which was only 23 minutes long compared to some previous chapters that spanned an hour or more
I definitely learned a lot about habits and myself. It's amazing how much we don't know about ourselves and the decisions we make. This book tells us why, how and when we do what we do
I enjoyed the book and found the examples interesting and informative. Some went on too long, and I think each chapter could have closed with a better recap of how to apply in your own life.
I didn't really get the takeaways I was wanting until the appendix. That said, I would recommend the book and am glad I listened.
The opening is great but half the book is about the poorly explained benefit to having a religion and corporate culture. The topics were shoehorned into the "habit model" but they really don't fit the description of habits as described at the start.
This is a good book about how habits cause us to do things and how we can change them. There are many good examples and lessons in the book. The same author wrote Smarter Faster Better and I thought that book was even better. If you are only going to read one of Duhigg's books read Smarter Faster Better.
It's non-fiction, nothing huge.
It lacks depth, hopefully upcoming books can be better.
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