A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
I am man who likes to learn either by reading or listening. There are so many good books it is hard to pick just one. I love this site!
this book had a lot of good information in it. it also had a lot of wonderful examples in it. I highly recommend this book.
the author's mixture of woven metaphors, historical examples, and study results mad3 it really to digest even the complex topics (e.g. brain mapping). Narrator's style wasn't a good for this material.
Although I suspect several moments of hyperbole, the author does a wonderful job highlighting his arguments clearly and supporting his claims through case studies and various psychological theories. I have a lot to take from this book and apply to develop my lifestyle and business.
I have to admit it wasn't what I quite expected but it was still an excellent book. I assumed it would be more along the lines of personal habit modification. The author does do a great job of explaining the science behind habit formation in a personal, organizational, and societal plane. He uses a lot of examples and I really enjoyed the listen.
I am glad I read this book but I'm not sure I would recommend it to people with limited leisure time.
Like so many of these kinds of books, it could've been done in five chapters instead of 11.
Yet at the same time, I understand how you sometimes need to fill a book with extra filler so you can call it a book, when really it would've made a great magazine article.
On the other hand if you have tons of time to spare, I definitely would recommend this book
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