A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
A rather insightful look into why we do what we do and how we get to that point, both good and bad habits. I've listened to it twice while driving have enjoyed it very much.
The examples in various areas such as marketing, advertisement, psychology, etc.
He does woman voices when he reads quotes from women. It creeps me out. Why can't he just read it in his normal voice.
Its an okay read, but I thought jt was way to much fluff when going on about the "personal stories" about how some business used this kinda knowledge to up their sales. Its a basic concept of habit: cue - routine - reward. I was hoping fir a way more practical book and much more about personal change, rather than being unbalanced towards the business side if things.
Other than that, it was okay. I listened to this on audible.
Overall I would highly recommend this book, very interest material that was well delivered. The last 30 mins offers some guidance on how to apply it in your own life which was good but I felt was not quite enough, I would have preferred more lessons in application.
Lots of supporting evidence that this works and the other definitely seems creditable. Maybe it could of flowed together better but what do I know? Well I know the power of habit now!
I loved all of the examples that the author gave but I really wish he would have put more in how to implement the findings in your own life. It was more like a collection of studies that discussed the topic of habit. It was basically up to the reader to read in between the lines and figure it out for themselves. I hung in there the entire book waiting for the author to tie it all together. Unfortunately I didn't feel like he did a good job of tying all the concepts together either. Every study was interesting but I think people are drawn to books like these to gather information which can benefit their own lives.
I would recommend this book but I would just preface my recommendation with an understanding of this really isn't a self help book. It is more like a gathering of interesting scientific information.
It is very generalistic and doesn't offer a lot of practical tools
Mainly makes you afraid of how big corporations use our habits to control our consumption patterns.
It doesn't even offer a though on how to support free choice In the face of bad habits
Happy it is over
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