A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Lots of driving has drove me to fall in love with audiobooks.
Powerful Inter-human Information
The amount of factual and storied information that illuminates our habits.
Mike does a great job with tone
E.P.'s story is one that does the best to explain how our habits drive our life. It brings to light that we all have a place in our brain that has us do things without thinking.
Great book. I will be listening to it again in the near future to drive some of the points home, but this book has opened my eyes to understanding and controlling habits. This is a great benefit for my life.
I really enjoyed this book...mostly. The beginning where habit, what it is and where it resides was very interesting. Everything from personal habit to work habits and how one can work to change those habits I found intriguing and fascinating. However, the part about social habits I found boring and had a hard time getting through. Understanding community or societal social habits would probably be interesting to many, but that just wasn't what I was looking for myself. But outside of those social habits chapter(s)...(which seemed inordinately long me), I really enjoyed the book. In fact, I had a hard time staying away from it for any length of time. Almost like a habit....
Yes I would. Although I found parts dull, many would probably not. There a lot of good stuff in here, either for someone just interested in habits in general, or someone trying to figure out how to change some of those bad habits we all carry around with us.
I though he was great. If I didn't know better I would have thought he wrote the book. The performance was great. I felt like I was listening to someone who was actually interested in what he was telling, and that made me enjoy it all the more.
We are all a bundle of habits, and recognizing habits is the beginning of changing them.
Showing us how to change our own habit behavior.
I purchased this book so that I could see about changing my own habits. This book drones on with example after example of how habits are formed but really says nothing about changing them. This book reads like someone thesis project in college including adding extra text to make the book thicker. Examples that could be written in about a paragraph go on and one for ever. Case studies that are 45 mins long just to make one small example.
I usually force myself to listen to a book all the way through. I was about 75% done with this book when I just had to stop listening. I found myself in traffic yelling "Get on with it" and "ok I get the concept" I picked a few useful ideas up but it could have been a small informational flyer and not a book.
A top 10
No other book has taken habits and broke them down with real research like this one.
It was more the thought then the scene of how your mind has the power to hold information that were part of a habit even when you are not aware of the information.
no, I listen to books as I drive. Parts of this book I stopped and re-listened before moving on to the next chapter.
Has many Practical examples, scientific, gives the concept in a well structured flow. The narrator made it so interesting and easy to grasp
No, it was great
All of it was perfect and moving, now i could know the secret of habits, this could positively change my life
Great Book, well read
Vb Joshi, Orlando, Florida 32751
It is amazing how Charles Duhigg has remarkable brought out the secret power of habit that we all can clearly develop over time. After reading this book I realized that I was kind of doing these habit forming tasks but unconsciously. Now doing them consciously helps in faster habits and also fosters a feel-good pattern.
Amazing book. Thanks
I plan on listening to the book again as soon as I finish the final two chapters.
I found this book amazing. I think it is structured in a very simple and easy way to follow and develop for myself on that journey of habits.
How am I able to break my own paradigms and understand human nature and its behaviors.
Love It! Great for understanding the framework of how habits develop and how to change them, both personal, individual, team, company wide and community habits
I love the story of Tony Dungee and how he made his team win by showing that tapping into instinct and flawless execution can be superior to complex strategies
The author created impactful lasting characters
I review the content and stories constantly
Premise: bad habits get you in trouble, good habits are good, you can break bad habits by learning good habits. It is not as easy as it sounds. (Now that you have read the book, you don't have to buy it). A very irritating reader who sounds like his is poking you in the chest all throughout the book. A one idea book, as many of them are, with lots of illustrations, only a few of them relevant.
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