A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
the book was really engaging and had great examples. very interesting how something we do unconsciously has such a great impact on our lives
Somewhat interesting although honestly I've already forgotten most of what this book is about. Most of it seems to consistent of some case studies with logical dedications drawn out a bit too long.
I will say that this was a good book. The author is a great story teller, and I was very intrigued throughout. However, it receives 3 stars because there is zero practical use to everything that is discussed. If I had been expecting only stories this would have gotten 5 stars. Unfortunately, that's not why I purchased this book.
This book contains a lot of detailed information. It is well-researched a worthwhile read. However, the author really should have assembled a few key takeaways at the end of each chapter or section. It is sometimes difficult to recall or discern exactly what the two or three major takeaways or applications might be. As it stands now, this book reads more like a text book than a self-help book. But it's a good place to start if you want to better understand your habits.
Can't believe I waited this long to read it.
Definitely pair with Smarter, Faster, Better. Together, Duhigg's first two books are a mini-course in understanding some of the cognitive and behavioral differences in how people and organizations think, respond, and act in life and work. He also offers insight into driving change in yourself and organizations.
excellent, well developed theme, power of will, keystone habits, you can't miss it. I put on practice several lessons. For instance, the habit of drinking coffee every morning!
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