A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
very rich book full of insightful examples and empowerment to change habits. i use the wisedom in this book to help reshape bad habits and learn new ones so that i may have a successful career
The book has too many examples - I get the fact that there are plenty of people who change their lives with better habits. What I want it how to do it and how to get there. The appendix briefly mentions a plan.
Excelente narración a un excelente libro. El autor nos obsequia un valioso marco de referencia para entender los hábitos y como cambiarlos. Sin duda una lectura obligatoria para quienes estamos buscando el transformarnos en una mejor versión de nosotros mismos.
This book is more of a life manual bringing to light how habits are formed and how they control our life without us realizing it. The author gives very interesting and often exciting portrayals of how habits affect us and how they are changed. This book gives you the chance to shoot down the common belife of people never change and do what you have been wishing you could do all your life. Break destructive habits.
This is the most interesting book I have ever read. It has given me a better understanding of people and why we all do what we do. I have no doubt that the lessons I've learned from this book will make me a better and more productive person. A must read and a must share with friends, family, and colleagues.
I started this book hoping to gain some insight into myself and why I make some of the choices I've made. this was first of all, a bit rough to listen to; I don't know if it was the narrator, or just my inability to apply anything to my situation.
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