A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Narrator did a good job (he narrates tons of books I've listened too). Loved the insight to this book! The stories and data were intriguing, and seemed to feel self evident and refreshing.
Excellent narrator, well written and researched book. Most of the stories were good and relevant to the subject, but some of them seemed to have rather forced conclusions, just to prove the author's point.
Interesting read. Not prescriptive enough for me. And found it far fetched that he considered addictions as well as what people do when they're sleeping habits.
a little meandering with lots of redundancy, but the beginning, and finally the tips at the end are amazing. also some good stories within
Provides great insight on how habits are formed and attempts to develop a schema of unfolding and possibly changing them. I will definitely give this multiple listens over the years.
This book helped me understand why I do things the way I do and how I can change bad habits. It provides studies and research done on how a habit is formed. Overall, excellent audiobook. The audio quality is also great.
"When you're aware of a habit, you're in control". The book unfolded a significant part of my daily life, gave a powerful tool to form my life as I have always wanted to but failed so many times. I'll listen again.
Report Inappropriate Content