A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
If you're looking for a step by step way to end bad habits, you won't, really, find it here. This book is more of an understanding of how habits are formed in the brain and subconscious. This book is designed to educate you on how habits work so you can figure out, in your own way, how YOUR habits can be changed. The epilogue does offer a way to track your personal habits through 3 basic "events" to look for and track and a 4th to take action. Good luck
This book reveals in a dynamic pace how habits work and should be a must read for anyone who wants to have control of their daily routines.
This book gave me invaluable information on how to effect habits in my life. I've already begun to make changes accordingly and am loving the results! Thank you!!
I like the way the narrator reported the various encounters in the book, while maintaining the core of the message. This book has helped me understand and appreciate my life pattern, it has simplified this mysterious habit thing in humans and has empowered me to deal with myself.
Mike Chamberlain provided excellent Marston to Charles Duhigg's research into the genesis and the nature of human habits. This book is enthralling especially with the examples given.
I have found it amazing how so many things in our lives are directed by habits. the stories and examples are awesome to help think about your own life and your own habits.
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