A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
All of my life I've been struggling with becoming almost successful at something and then letting it all fall apart after receiving modest praise. I believe this has to do with my upbringing. Whereby I would try a little get some praise then get ignored until I botched it up and then get tons of attention. This is a very common parental pattern. A good child is ignored, a failure gets all of the attention. So to prevent this from happening to your child don't start this Cycle with them. After reading this book I feel I have the rudimentary tools to do something about it. I will see how far I can go.
This is a captivating subject and the balance of personal experience, clinical research and motivational irony. it's not necessary new material, but the method in which it was brought to bear carries a much heavier bat to knock the concept out of the park in a mostly enjoyable way. It's definitely worth reading and pulling out your favorite ideas, methods or quotes to apply in your life.
However........I have to be open on this before you buy it. Some topics drone on and on and on. Than later their mentioned again and drone on, and on, and on. It's like the author gets stuck in neutral at times. it all could have been said in half the book. This is what I call kicking the living horse (because the topic is very much alive and important).
Hope this helps. Make sure you listen to all of it before moving on to another book or you my just skip the rest of this one.
This book contains a lot of useful information and unique ways of looking at habits. The stories and examples are diverse and eye-opening. I found a lot of good points that I wanted to share with others.
I felt like the author was really reaching to prove his points. so many different factors contributed to the stories in this book, but the author makes it seem like it's all because of the power of habits.
This is a very interesting book that changes the way you think about how you live your life. Mike Chamberlain does a superb job reading the book to us. It really makes the book sing. I enjoy reading novels and I'm not sure I would've read this book but having it read to me by Mr. Chamberlain was truly enjoyable.
For a book labeled as a self improvement book, there is very little information that one can use to actually improve their life: only a twenty minute appendix at the end about not eating a chocolate chip cookie. Random events skewed as events to support conclusions about habits.
This was a great book. Whether you are interested for personal growth, as an entrepreneur, or are a sports nut, this book offers relatable example and stories. It did seem that the author struggled with concluding the book, but it was nothing more then an awkward finish to a good book.
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