A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Met my expectation, had a lot of good take aways and insight I think anyone could relate to. Whether you want to improve your habits or remove bad ones, this book will help you realize your internal potential and how to retrain your responses. Highly recommend
I love that I now know the history of the science behind the modern day thought on habit formation. This book is thorough and practical. A must-read for anyone struggling with habits (everyone, right?).
Extremely interesting & eye-opening stories (case studies) explaining the power of habit and also how some people and business prey on our habits.
Tools for how to break habits & make habits, and a perfect summary/simplified guide at the end.
I presently live in Central TX after spending 35 years in S FL. I was born and grew up in NW LA. I have been a reader my entire life.
I taught smoking cessation classes for twenty-five years, stopping when I moved cross country when I retired. The more I listened to this book, the more I recognized the patterns we used in the classes.
I intend to spread the word about it,especially to
I wish he would've gone more into the neuroscience and kept statistics in mind, but I think he was instead drawn to creating emotional appeal in having good relatable stories, etc. Overall it was very thought provoking though.
This book is well narrated, very entertaining, and extremely useful for anyone who is looking to start good habits and change bad ones. It will also give you insight into people who get stuck in destructive behavior patterns. I highly recommend this, especially in audio format.
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