A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Understanding how our brains and habits work and how to change it.
Outliers by Malcolm Gladwell because it shows patterns in behavior that help people become what they are.
How to change aspects of my life that are destructive
Research about habit.
When it explained why we do have habit.
He has very nice voice and I liked the way he read it.
All the informations were quite interesting.
The commentary he fit very well with the story I wish he did all my purchases
Tony Dungy and his story
The whole concept of habits changing peoples lives
Yes yes yes
Audible is amazing
No, it was so well written I think I got it all the first time.
Changing current habits I already have. The book was light on techniques for habit changing, but still insightful.
This changes how I think about my own mind and society as a whole.
Yes. The first part of the book needs to be listened again in order to better learning the ways of habit change and creation.
I was surprised by the last part of the book in which the author describe how habits work in societies.
Yes, in listenning "Moonwalking with Einstein". It is as good as in the mentioned book.
The process of creating and changing habits.
I read this shortly after reading "The Willpower Instinct" so they are both a blur.
Some deep insights into how different things we do are stored in different areas on the brain based on how often we perform them, and what triggers them.
It gets a little dry 2/3's in but ends well.
I recommended this to a few friends already.
having just read the willpower instinct, I was looking for a more scientific and study oriented approach to habit. The book focused a bit too heavily on the anecdotes. I would have preferred to read something that focused more on research (although plenty of research is included). The case studies were long and made me lose interest in how these principles might apply to me. It reads a bit better as a story than as an instructional self help book.
yes, but a bit slow.
not for me, but maybe for someone who is looking for this sort of thing
Cool stories on the power of habits (positive and negative), but not enough on how to change and manage habits...
easy to follow
Yes and no, if you like excellent and well documented stories on habits that affect our lives, society, etc, it's excellent, but if you're looking for a book to change and master your habits, it's limited to one chapter and the appendixes.
I might listen again in a few months or a year - to refresh my knowledge.
The use of neuroscience to explain habits.
Well...I just listen to books when commuting to work - and I also read a paper copy of the book at home. So...convenience?
The act of thinking about why I do something before I do it.
This is a great book that is well-read and useful. Some of the stories get a little too much attention, but I'm more interested in the techniques and science personally.
Fastest listen yet.
The story was really interesting. It was inspiring without being preachy. There was good science behind it without being too technical. Good writing and good reading.
Not many characters were involved. He is an excellent reader though.
I think it will help me to do unhealthy things much less and healthy things much more.
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