A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
The Power Of Habit book is connected to everyone's life. I am so happy about this book connected to me. And narrator explained with real time examples in a nice way. How we can change a bad habit to new good habit. And the states of Remainder, Reward and Routine. A habit is a action that will perform with our brain functionality. So before starting a bad habit for sure our heart will say whether it is good or bad. Try to avoid bad habits. Your habits will decide your character and your future. I liked this book. Thanks for giving me a opportunity to read this book.
I did enjoy the performance of the narrator. He was well paced and sounded like he was invested in the subject matter. The idea behind the book is a very interesting topic and one with many practical applications.
I would have made changes to the length and number of stories. They were very long considering what the point actually was (demonstrating how habits work within the described situations). The stories were also separated out between other stories. In the middle of one story another one would begin, then before that one was done a third story, then back to the first, back to the third, finish the second etc. Maybe it was going for a "cliff hanger" type feel. Maybe it came across better in the book. It didn't work here, though.
I enjoyed the first scene where the woman made positive changes in her life with specific habit-minded techniques.
It believe it was too long if you can grasp a concept without anecdotes or if you easily forget the point of a story before it's over.
This was not so much a "self help" book as it was an explanation of different types and scales of habits. At several points I found myself thinking "He has this cool story he wants to tell and is trying to work habits in to it just so he can include it," or "He is making this story so much longer than it needs to be just so he can make the book seem long enough."
I found this book to be very very hard to put down or not listen to I listen to it every day I'm going to commute to work home and back I found the source material and data to be extremely helpful and understanding the science of habitual actions exciting to know that habits can be identified and changed through understanding the process and to identify this book has motivated me with my own personal habits I want to change and I highly recommend it for other people who are looking to create good habits and eliminate bad habits
Absolutely. There was much to learn that couldn't all be absorbed on the first listen
The Narrators insipid and often feeble imitation of women's voices nearly made me turn off the recording numerous times. I find it hard to believe that every woman in his life could speak with such a timid, unsure and child like tone.
Incredibly frustrating and a disappointing imitation of these often strong and powerful woman his is supposedly speaking for.
The explanations of why people do the things they do in this book is opening and interesting. It is giving me a new way of looking at human factors problems at work and personal challenges in self improvement. I look forward to reading this again and trying to develop more insights into the things that need improving in my life.
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