A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Very interesting information told in a manner that is entertaining and captivating. I highly recommend it if you enjoy learning about the brain, but zone out when someone lectures.
cue, routine, plan
I identified with so many aspects of this book, it's impossible to pick one. This is a book that I will not only listen to again and again but I plan to purchase the paper copy so that I can take notes and comment in the margins.
The quality of narration was good and the book was very well-paced. I was never bored while listening, and there was a great balance of study evidence personal interviews/stories. Also covered a range of topics related to habits- how powerful they are, how to change them, and the implications of good and bad habits.
Dale R Dreher
I though I was buying a non-ficiton book here, I did, but the anecdotes are ad naseum. Blah blah blah blah, long winded over described with adjectives, etc. Can't you just get to the point. I have listened now for hours and learned nearly nothing about Habits. Seems like the writer of this book should write a flowery novel to get his color and texture palate excercised, then go back and abridge this Non Fiction book. This book desparately needs to be Abridged. It's too long and I need to get to the points not hear a novel with he said and she said softly and with a wimper. Come on, please abridge this book. Way too long and winded. Since I paid for it I will endure, but the payoff of key point to long winded warm and fuzzy story is very small.
Abridge it, stop with the cute writing and fuzzy writing style, this is about change, habbits, etc. Not Little House on the Prarie.
The reading is fine, good quality and voice but the story... It is NOT supposed to be a collection of stories it's supposed to be an educational non-fiction informational book.
Yes, for every hour of rambling on, I got like 2 minutes of redeeming information.
Abridge this book, it is important subject matter.
I simply wouldn't recommend this book to a friend on the basis that I don't believe it is as economical a read as many others available on Audible.
I would have liked the author to move away from their almost Anthro 101 type content towards some sort of actual valuable lesson.
I especially enjoyed the anecdote about the elderly fellow whose habits persisted despite frequent memory loss. Ultimately, I find the value in this story to more romantic than educational. Sure would love to look into this story more, as it's real hollywood material.
No, and quite frankly that's perhaps what leaves the most to be desired. Very few lessons were gained from this book.
This book helped me adjust to very challenging tasks and have fun doing them. The book is about the process of creating a habit. Any habit needs three components: a trigger, routine and a reward.
I used this simple approach in different situations. My favorite is to keep me going with my running exercise. I run for five km. I trick myself by putting a sport drink as my reward for every km run. I would sip some juice and fire agains looking for the next sip. I am not waiting for the finish line any more for the sport drink rewards.
Best book I've listened to in a long time! I use Audible regularly and this is one of the best books of the year!
Great book, wish there was more direction as to what we should do next.
I liked understanding the human nature of Habits
The guy who would go for a walk
the keys to habits, the note taking to find triggers. How suttle changes make a great deal of difference.
Nothing, given the flimsy premise.
He speaks English.
This is a great ad for Febreze, but the book is held together by the flimsiest of notions. There is nothing to be learned here - another triumph of marketing over substance in the self-help genre.
I'm not sure
Not sure either
He did a great job.
No no no no please no
The book had too many examples that were off the main focus of the story. I think it could've had more concepts and less "this is the story of a man that blah blah..."
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