A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
Excellent insight into human behavior. Very enlightening for why I do things that I do.
Is very easy to listen to and continues to keep my interest through the entire book.
There are some eye opening points in this book. There were several points, however that drug on & on, which could have been more effectively summarized. The narrator's quoting of conversations was quite annoying.
I enjoyed how the author used case studies to explain his points. The narrator had an enjoyable tone and on point vocal emphasis. Overall it was a good read, I am happy to put to use some of the more practical points.
My experience with The Power of Habit is largely biased by the context of multiple transition stages of my life. Though I would like to provide a thorough review, with balanced pros and cons, an attempt to diminish the life changing impact this writing has had on me during this time would be a disservice.
I listened to an hour-long chapter at a time while carrying out household chores. Each chapter strengthened my belief in how life shaping habits are, and while the book did not directly guide me to establish new habits, except in short tidbits, it gave me impetus to identify what positive tendencies I wanted to adopt, and the ultimate miracle of belief that creating repetitive patterns of action could change my mind, and in turn, change the way I live.
I'm on the path to being healthier, happier, and goal-oriented thanks to listening to this work in the midst of muddling through different choices I've made to change my life.
loved it. so much insight into one the strongest drivers of the world. by studying many sides of Habit formation and the science behind it, you will have a better understanding of how to effectively improve your personal and social life. all is contingent on your will power and belief ofcourse. amazing.
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