A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
The power of habit analyses the science behind a human's behavior, taking into account external and internal forces. It ranging from perspectives of corporations, the NFL, as individuals such you and I. A very well rounded book, great read.
Full of great information and research findings written in an interesting fashion. Also helpful life information for making and breaking habits. Overall excellent read / listen?
This book in compass some of the greatest ideas concerning the habit loop. I found this author to be intriguing, interesting, and captivating. I recommend this book to those interested in breaking habits or beginning new habits cycles.
I am not sure. The book was quite long for its content. It just has several stories of success viewed very one-sidedly and too stretched. It is apparently trying to motivate the reader and sell them this good feeling that everything is within reach if you have the right tools and approach but it only describes one approach. Or at least it claims to do so. In fact some of the things described as habits steer away from the initial description of habits that the book gives.
Overall it is quite enjoyable and the stories are fascinating but I feel it does not have enough practical value.
I am not familiar with a lot of narrators but I really dislike the way Mike Chamberlain imitates female voices.
Good read to and from places and for going on runs. I'd recommend it to anyone looking to confirm common sense and great case examples.
I loved this book. Loved the science behind habits and the brain, and loved how habits are broken down and analyzed. This gives me such curiosity and empowerment about changing my own habits and helping clients I work with (in health and wellness coaching) change theirs.
The book meanders. Begin reading with the appendix. It will help you frame the rest of the book.
Take notes of the important points and practical advice; there is plenty. Then return to the end of the book and update your notes to create an implementation to gain control of the habits that rule you.
Also, read: "The Willpower Instinct"
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