Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for virtual and augmented reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.
Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.
We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.
Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences.
From kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.
The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years.
©2016 Robert Scoble and Shel Israel (P)2016 Robert Scoble and Shel Israel
Puts the latest hype in context. Starts with where we have been, where we are now, and what is just over the horizon. Kept me entertained, even as someone who lives and breathes this stuff as my day job and personal passion.
Humanity. While all this tech is amazing, the focus of the book is on who we are and where we are going as a society - not just on the magical capabilities of technology.
I never even realized I have heard Jeffery's voice before, but now that you asked... I'm pretty sure he has read many of the books I've read in the past. And he's always a pleasure to listen to.
It's always tough to listen to a book about the future. Most of the time, by the time you pick up a book, the author's future has already become the present or is far into the past. This book walks that fine line between examining the trend and predicting the future players and use cases for the technology. At times, predictions in these books will fall flat. But the trend is the more important element, and remains a strong and pervasive theme throughout this book. This will extend it's shelf-life and value far into the future.
For now, this is an entertaining and informative read that rings true to my understanding of ou industry and gave me some practical insights into what is around the corner. Which is exactly what I wanted when I picked up the book.
Some books are too technical and get bogged down but this moved along perfectly. Not too long but no need, this is current events and like the exponential growth of technology that changes over night, so would the information provided today and in this book. I VERY much look forward to the next update from these two brilliant minds!
Read it and then re-read it. This book is worth it if you're wanting to stay on the cutting-edge of virtual reality and augmented reality. Not for the people who are wanting to stay right where they're at.
Reading "The Fourth Transformation" was a delight. The Authors take the reader through a journey from the recently possible in AR, VR and MR to a plausible future that I up until reading this book thought was much further away. The book has raised my awareness to the field and will help me prepare for the future.
no, I will lern from this book to deepen my knowledge in this fabulous area. you never cross the same audio book twice. I will see the next one in VR
the amazing facts and trends about VR
the overall story. The new horizon it opened for me
movie is passe, VR is the furure
very educative book even for non computer geeks
Robert and Shel really lay out the mixed reality industry in a way thats easily understood by laymen and experts. Because of what I learned in this book I've now taken steps to be ready to develop for mixed reality platforms going forward. If you are in anyway connected to tech space this is a great listen to get an idea of what could be next.
I discovered Shel Israel and Robert Scoble's great approach to technology journalism/ futurism when a colleague recommended their Age of Context to me a couple of years ago. This, their new book on the emerging space they call "mixed reality" has been literally mind-expanding to me as a business and marketing professional this last week. I'm now itching to try these technologies that just a little while ago I felt pretty underwhelmed by and even a little dismissive of.
Not only do these two seem to have their finger right on the pulse of what's happening as virtual reality technology gets going, but it seems like they've scoured the planet to find and share the most exciting nuggets from the new space.
Read this book for an accessible and entertaining walk through what's happening now, what might happen, and (yes) what might possibly go wrong!
I think I read somewhere that this book would be a great introduction to the topic for business people. Well honestly if this technology is half the transformation that Israel and Scoble predict, this should be required reading for everyone.
Learn - Grow - Teach
If you want to get a good perspective of what the next 5-10 years are going to be like in the tech space... Look no further than this book.
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