It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI-including a great deal of original research conducted by Lieberman and his UCLA lab-shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.
Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people's minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good.
These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications.
Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.
The insights revealed in this pioneering audiobook suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
©2013 Matthew D. Lieberman (P)2013 Tantor
"A fascinating explanation of why 'a broken heart can feel as painful as a broken leg' and social recognition is frequently prized above money." (Kirkus)
College English professor who loves classic literature, psychology, neurology and hates pop trash like Twilight and Fifty Shades of Grey.
A dozen years ago, Robert Putnam released what has become a classic in sociology: Bowling Alone. In this book, Putnam lamented how technology was distancing people from one another and how it was wearing down the natural tendency of people to interact in face-to-face, interpersonal ways: at church socials, book discussion groups, bowling leagues. Now Matthew Lieberman is using the fairly new but ever burgeoning (and tremendously popular!) science of neuro-imaging to show that Putnam was right: we need each other. The book holds up pretty well and remains interesting throughout, and it is cool to know what parts of the brain are associated with social interactions (and this is why I purchased the book) but the one caveat might be that it is somewhat guilty of what Sally Satel and Scott Lilienfield (authors of Brainwashed) call "neuro-redundancy," that is, using neuroscience to state the obvious. (Witness Kayt Sukel's This Is Your Brain On Sex...we learn that orgasms light up the pleasure and motivation centers of the brain: in short, we learn that orgasms feel good and people are motivated to have them...DUH!) Any good sociology textbook will show a plethora of plausible reasons why people need people (and why they are the luckiest people of all!), and the neo-Darwinians (Wilson, Pinker, Wright, et. al) have been going on for some time about how evolution has "hard-wired" us to be social. Okay, people need other people: that part is a "no-brainer." Still, the book is interesting from a scientific level if not so much from a sociological one. So get the 411 on your brain on social interaction here...and then read Putnam's classic Bowling Alone...
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