Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?
"All over the place but interesting"
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
Many know Kimberly Williams-Paisley as the bride in the popular Steve Martin remakes of the Father of the Bride movies, the calculating Peggy Kenter on Nashville, or the wife of country megastar Brad Paisley. But in 2014, Williams-Paisley revealed a tragic secret: Her mother had been diagnosed with a rare form of dementia called primary progressive aphasia at the age of 61.
"Wish I had this book sooner"
Bringing together the imaginative strategies of fiction storytelling and new ways of narrating true, real-life events, creative nonfiction is the fastest-growing part of the creative writing world. It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.
"Great Information - Reasonable Presentation"
Discover the benefits of being positive. We all have two dogs inside of us. One dog is positive, happy, optimistic, and hopeful. The other dog is negative, mad, sad, pessimistic, and fearful. These two dogs often fight inside us, but guess who wins the fight? The one you feed the most. So begins the story about a negative mutt named Matt and a big dog named Bubba who teaches him how to feed himself with positivity each day and in the process Matt transforms his own life and the shelter they call home.
"possibly the worst book I've ever read"
The Introvert Advantage dispels common myths about introverts - they’re not necessarily shy, aloof, or antisocial - and explains how they are hardwired from birth to focus inward, so outside stimulation such as chitchat, phone calls, parties, or office meetings can easily become "too much". Most importantly, it thoroughly refutes many introverts’ belief that something is wrong with them. Instead, it helps them recognize their inner strengths - their analytical skills, ability to think outside the box, and strong powers of concentration.
"If you're an Introvert or not sure, you must read."
Evidence shows that screening for prostate cancer does more harm than good.
This article was published in the February 2012 edition of Scientific American.
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©2012 Scientific American
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