Predictably Irrational: The Hidden Forces That Shape Our Decisions Audiobook | Dan Ariely | Audible.com
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Predictably Irrational: The Hidden Forces That Shape Our Decisions | [Dan Ariely]

Predictably Irrational: The Hidden Forces That Shape Our Decisions

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Publisher's Summary

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.

Download the accompanying reference guide.

©2008 Dan Ariely; (P)2008 HarperCollins Publishers

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  •  
    Stephen Spokane Valley, WA, USA 03-18-08
    Stephen Spokane Valley, WA, USA 03-18-08 Member Since 2007
    HELPFUL VOTES
    56
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    Overall
    "Well researched, well written, & well read"

    "Behavioral economics" - what this book is about - is the missing link between economic theory and how real consumers behave. More than a fascinating glimpse into our irrational decision-making processes, marketers and entrepreneurs will learn a lot about their customers.

    Bonus points go to the author for actually conducting most of the research in the book (along with his MIT colleagues). Readers win because, in addition to well documented findings, we are treated to insightful and often funny stories about the studies themselves. By adding context to the research, the findings are much more memorable than dry statistics and analysis.

    The narrator is thoroughly engaging and does a fabulous job telling the numerous stories and preserving the author's wit. My mind didn't wander as much, so I remembered more and rewound less.

    Finally, BRAVO to the publisher and Audible for including a downloadable supplement that includes the graphs and illustrations from the print edition. THIS PRACTICE SHOULD BE STANDARD. I've listened to many non-fiction books, only to later see the print edition and discover how much visual content I missed. THANK YOU for truly delivering on the promise of audio non-fiction: spoken word text that preserves the unspoken, visual content of the author's work.

    48 of 49 people found this review helpful
  •  
    James Saint Louis, MO, USA 09-22-08
    James Saint Louis, MO, USA 09-22-08
    HELPFUL VOTES
    35
    ratings
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    51
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    "Extremely good book"

    This book deserves the 4-5 stars that many, many, people have given.

    I almost did not purchase this title solely because another reviewer said "I read this book already, it was called Blink . . . . " This statement is false. I read Blink just prior to this title. Approximately 10 minutes, out of 7 hours and 27 minutes, is the same as Blink.

    Predictably Irrational is highly recommended.

    35 of 36 people found this review helpful
  •  
    Legally Bored Seattle, WA 09-03-09
    Legally Bored Seattle, WA 09-03-09 Member Since 2008
    HELPFUL VOTES
    23
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    39
    4
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    "Fascinating book, great narration!"

    It's not too often that a person can laugh out loud at a book about economic decision-making. However, this happened to me several times when I listened to this. I wish I could go back to college and study behavioral economics instead of sleeping through my psych classes.
    The narrator is very fun to listen to and adds to Dan Areily's cheeky writing style. If you liked Freakonomics, you will love this book.

    14 of 14 people found this review helpful
  •  
    Stephen Sarasota, FL, United States 05-07-09
    Stephen Sarasota, FL, United States 05-07-09 Member Since 2003
    HELPFUL VOTES
    752
    ratings
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    239
    123
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    46
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    Overall
    "I am predictably irrational"

    This is one of the best books I have read about things that influence our decision making. Why will we go out of our way to $7 on an item that costs $20 but not go out of our way to save that $7 on something that costs $200? How are influenced into choosing one of two choices by the introduction of a choice that we will not make? These observations and others are fascinating observations and psychological experiments that demonstrate how we think and act. Factors that influence our morality, cheating and decision making are presented in a way that hits home - I found my own behavior presented in almost every chapter. The author is a social psychologist that presents his concepts very clearly and in situations you will recognize. He follows ups his concepts by describing cleverly designed 'experiments' on students (typically from MIT). The experiments clearly demonstrate why choices are made in certain situations. This book is good not only for your own personal understanding of how decisions are made but should also be read by anyone who wishes to infuence how others make decisions. Great concepts for people in sales, marketing and business. If you like this genre, this is one of the best.

    12 of 12 people found this review helpful
  •  
    Marcus Seattle, WA, United States 05-05-08
    Marcus Seattle, WA, United States 05-05-08 Member Since 2005
    HELPFUL VOTES
    224
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    Overall
    "Entertaining and Educational"

    The book is really funny, insightful and made me think a lot about why I do things I do. Though I found it a great intro to behavioral economics, it's worth reading for entertainment value alone. The narration is top rate and the pace is great.

    I didn't agree with most of the recommendations he makes based on the results of his studies, but the studies in themselves are very educational and he leaves plenty of room to draw your own conclusions. I was also disappointed by chapter 5 which is clearly sensationalism and I found embarrassing to listen to. If you've got kids in the car, you'll definitely want to skip that chapter. Other than those minor qualms, it's a great book.

    7 of 7 people found this review helpful
  •  
    Elizabeth Duluth, MN, USA 09-19-08
    Elizabeth Duluth, MN, USA 09-19-08 Member Since 2007
    HELPFUL VOTES
    16
    ratings
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    "One of my favorite books this year"

    I loved almost every page of this book and can't wait to listen to it again slower, so I can remember more of the nifty experiments the author used to study psychology, economics, and the fundamentals of how we think (irrationally!). Ever bought something "on sale" that you don't need? Ever taken home something from a conference or a fair just because it's free? Need a deadline to finish projects? This book helps you understand these questions and helps to answer them.

    This is the best book I've read in this genre since Freakonomics.

    14 of 15 people found this review helpful
  •  
    William Stanger Philadelphia, PA USA 02-24-09
    William Stanger Philadelphia, PA USA 02-24-09 Member Since 2008
    HELPFUL VOTES
    75
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    "Good lessons, mediocre science?"

    The book contains interesting insights and valuable points that could help anyone better understand their behavior and the behavior of those around them. That said, the author cooses to attack psychological phenomenon with economic theory - an approach that completely ignored information and game theory and causes, in my opinion, fatal incompleteness to nearly every study presented in the book. For example, the author talks about giving away free $10 Amzon gift certificates in the mall, versus allowing people to purchase $20 gift certificates at a discount of more than $10. A large majority of participants opted to get te free gift certificate, even though it was worth less money. According to the author, and his economic theory, this makes no sense and the participants failed to act rationally. The author did not even briefly consider the information assymetry and its potential effect: HE knows its a real gift certificate, but as far as the participants know its a fake gift certificate, or it doesn't work right, or something is wrong with the study, they simply don't want to take their wallet out in public, or they don't want to wait for change. Trust, game, and information theory are not considered, and so many rational behaviors are hand-waved away as irrational. The author consistently fails to consider trust and information availability and the necessary impact on behaviorsin a frustrating manner.

    66 of 74 people found this review helpful
  •  
    Michael East Peoria, IL, United States 09-07-09
    Michael East Peoria, IL, United States 09-07-09 Member Since 2005
    HELPFUL VOTES
    296
    ratings
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    688
    77
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    6
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    Overall
    "look at the rating statistics for this book"

    This book has maintained a high 4.25 rating with over a thousand ratings given to it thus far, so it is clearly the creme of the crop for this phsycho-economic genre. Audible ratings are hard to maintain over the long run unless this book is as outstanding as this one is. As far as the book itself this profesor and slightly mad man along with his cronies are big time ivy league practical jokesters. Half the experiments had me cracking up the way they are presented in this book. This guy is clever, really clever. Enjoy.

    13 of 14 people found this review helpful
  •  
    Cliff J Rochester, MN 03-19-08
    Cliff J Rochester, MN 03-19-08 Member Since 2003
    HELPFUL VOTES
    11
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    10
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    0
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    Overall
    "People are Funny"

    "Know thyself", (an inscription on the temple of Apollo). The human mind is incredible biologically but when you begin to study the way we convince ourselves of truth, it becomes mind-boggling. Understanding why we do certain things is a mystery to most of us. This book invites us to examine "the irrationality" of what we consider to be "clear thinking". Situations like the "come on ploys" of advertising to the excuses that we parden our own behavior with, the author examines and tests (statistically) the bad thinking or "not useful thinking" of himself and the people around him. Written with a touch of irony and good humor, this book examines its a humorous as well as the insidious dimensions of our everyday thinking.

    6 of 6 people found this review helpful
  •  
    Ned Kempner, TX, United States 08-25-08
    Ned Kempner, TX, United States 08-25-08 Member Since 2007
    HELPFUL VOTES
    4
    ratings
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    48
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    "Predictably Irrational"

    Very interesting research based observations of how people make economic decisions. Definately worth the read.

    4 of 4 people found this review helpful
  • Showing: 1-10 of 135 results PREVIOUS1214NEXT
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  • Graham
    meathIreland
    7/14/08
    Overall
    "enjoyed each time I listened"

    Book chosen at relative random but loved it regardless. Could relate to some of the findings from this I have changed my buying and decision making processes.

    17 of 17 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    11/5/09
    Overall
    "Loved it"

    I love how humans are irrational but think they are rational generally.

    Good if you like to quote facts to your friends,spouses and colleagues :)

    Sort of thing you might like if you liked freakonomics.

    2 of 2 people found this review helpful
  • John
    Co CorkIreland
    6/7/09
    Overall
    "Well worth a read"

    I found this book highly insightful, and well worth a read. There are a few chapters where he presents some findings but doesn't really come to any conclusions, but mostly it's a very interesting take on how our irrational behaviour works in specific instances.

    2 of 2 people found this review helpful
  • Ralph
    Bexleyheath, United Kingdom
    6/6/11
    Overall
    "Superb"

    Although I was already aware of much of the information presented - because I have an interest in the subject - and there is a great deal of info on this subject - this is a superbly well written book and beautifully read

    1 of 1 people found this review helpful
  • William
    DouglasIreland
    6/1/09
    Overall
    "Thought provoking,"

    Fantastic book really makes you think about the world around you.

    1 of 1 people found this review helpful
  • Alan
    SixmilecrossUnited Kingdom
    4/13/10
    Overall
    "Interesting"

    This is an excellent book. It uses the author's research to point out why we act in such Irrational ways. There are some very interesting ideas which should prove useful to most people at some point in their lives. The reader is easy to listen to as well.

    1 of 1 people found this review helpful
  • Vassilis
    London, United Kingdom
    4/9/10
    Overall
    "Great book. One of the best I've read recently"

    This is really an exceptionally insightful book with many practical examples of how to improve our lives and those of other people by being more rational in our everyday life. A must read to all intelligent creatures on this planet!

    0 of 0 people found this review helpful
  • RAUL
    JONKOPING, Sweden
    2/8/14
    Overall
    Performance
    Story
    "Great insights and great research!"

    I enjoyed the book even more the more I listened. There were so many clever ways to test ideas, and so much knowledge of how we are as humans. A really great way to get to know more of ourselves and our nexts.

    0 of 0 people found this review helpful
  • hkatsonga
    London, England
    6/28/13
    Overall
    Performance
    Story
    "I love Dan Ariely. A truly out of the box thinker!"
    Would you listen to Predictably Irrational again? Why?

    Maybe but I have good recall and I doubt the second listen would be as intriguing as the first.


    What other book might you compare Predictably Irrational to, and why?

    Brainfluence?


    0 of 0 people found this review helpful
  • Samuel
    United Kingdom
    6/22/13
    Overall
    Performance
    Story
    "Wonderfully engaging insights into your own mind"
    Would you listen to Predictably Irrational again? Why?

    There were so many bit where I felt i needed to stop and think about how this impacts my daily life that I'm sure reading it again would reveal much that I've forgotten.


    What other book might you compare Predictably Irrational to, and why?

    It has similarities to "Intuition Pumps" by Dan Dennett, but is more fun to listen to.


    Which scene did you most enjoy?

    The many examples of "the decoy effect"


    Was this a book you wanted to listen to all in one sitting?

    Yes


    0 of 0 people found this review helpful
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