That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions.
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.
©2016 SC Moatti (P)2016 SC Moatti
With a good balance of background levers, details about key mobile successes and practicals tools to test and improve your apps, I do recommend this book to people already involved in mobile design as well as people who should be more involved in the mobile way!
SC Moatti has created a fantastic read, rich with analogies, easy to consume with the right mix of repetition to help jog the memory cells. The audible version has made me want the print version so I can make notes and use it as a reference.
I really enjoyed the mix of industry/business facts and stats, coupled with straight forward frameworks brought to life with case studies and imagery conjured from historical references.
The narrator does a first class job, having met SC I keep hearing her voice, her inflections and her emphasis.
Complete enjoyment, stimulating body, mind and spirit! Hmmm where have I heard that before?
Highly recommend, should be course work for CS and anyone headed to the software market space/mobile app market.
SC outlines strategies for building successful mobile products by describing how companies like Facebook and Trulia built their apps. SC provides concrete examples of why many companies have succeeded by adapted to mobile first strategy and the history of how that came about. Her story of how Facebook came about building mobile-first strategy is very insightful. She describes her own product management experience and how she sees the wider shift from desktop to mobile technology. If you are seeing more and more of your site traffic is coming from mobile but trying to figure out how to approach this shift, this book will give you plenty of clarity and tips for managing the change.
This book provides an excellent, memorable framework and clear examples to help product builders understand what makes a great mobile app. SC also provides invaluable advice on how to develop an organizational culture to truly take advantage of the opportunities available today thanks to the growth of mobile technologies. Highly recommended!
I have been running a mobile-first company for the last 5 years. What SC talks about resonated a lot with me on how we advise company to think mobile first. The 3 steps process simplifies how we can get it done. Love the examples she referenced. A great listen for a Saturday afternoon that gives you a lot more than the time you may spent in other mobile business books. Well done!
Often, keeping the structure of an audio book clear in my mind can prove challenging; the short summaries at both the start and finish to each chapter made it substantially easier to embed learning and follow the author's intent.
Mind, Body and Spirt... This is a lovely, simple and powerful framework by which to evaluate a mobile journey whether it is a current or envisioned one.
I have not.
Pandora's invention of "thumbing" was particularly memorable; the beautiful simplicity of that concept is one that will stay with me.
This is an excellent narrative by a clearly exceptionally well studied author. Brava to SC Moatti!
This book paints a picture of a highly plausible mobile-based future and shares to rules of the game as well as strategies for playing well, based on her extensive experience.
It lays out a blueprint for how to do mobile in today's business environment. With the shift to mobile happening faster than most businesses are prepared for, it's critical to understand how to succeed in the mobile future.
I'm buying a copy for everyone on my team.
Report Inappropriate Content