Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.
And when you talk, your listener fills in lots of details you didn’t mention - the curliness of the dog’s fur or the vast statuary on the grounds of the French palace. What’s the trick behind this magic? How does meaning work? In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we’re driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act. Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.
©2012 Benjamin K. Bergen (P)2013 Gildan Media LLC
This book is top-notch, and by that, I mean the author uses a great deal of evidence to back up his thesis. Roughly speaking, the thesis is that cognition is "embodied" rather than merely computational. Those familiar with George Lakoff's work will find themselves on similar ground here, with the added benefit of more concrete evidence.
Benjamin K. Bergen's performance was also par excellence; especially so because, in my experience most authors are poor narrators.
I'm interested in philosophy, artificial intelligence, cognitive science, poetry (but I'm choosy), dance.
Great defense of concept empiricism but not enough arguments for coherence and unambiguous integration over time to strongly support embodied simulation.
Another great example of the benefits of reading your own book, Benjamin Bergen explores an amazingly complex and convoluted topic in clear and simple terms that anyone can understand. His passion for the topic is plain for all to see and his depth of knowledge of relevant literature is impressive. As a lifelong addict of meaning, I am a natural place for Bemjamin's thesis to receive an enthusiastic listen but I suspect most people with even a passing interest in how we communicate and make sense of our respective worlds will find this a highly rewarding purchase. Thankyou, Benjamin, for the extraordinarily focused effort that must have gone into writing this book!
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