As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to "fly a horse"; Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how "new" comes to be.
©2015 Kevin Ashton (P)2015 Random House
As a creative professional and president of a game development company I often read new books on innovation only to find that they are rehashing old ideas or quoting each other. This book, however, was the first to challenge some outdated beliefs and provide me a new perspective.
From an audiobook perspective the author did a wonderful job as narrator. It added to the sincerity of the message for me.
I plan to pick up a printed version of this book as it has a permanent place in my library and I certainly will recommend it to employees and colleagues alike.
Making the Connection
This book is engaging, helpful, and inspiring. One of the most interesting books I've listened to. I can't stop talking about it with others. Not only did I learn more about the creative process from a different point of view, I learned so much more along the journey.
Because of it's heavy use of stories from many difference fields, it kept me hooked from the start. In some ways, it reminded me of the Freakonomics books and books from Seth Godin and Malcolm Gladwell.
This is my first book to listen to from Kevin Ashton and I thought he did a great job narrating his book.
Creation is Ordinary. This Film Is Not!
Road warrior, love listening ~ love learning
This book was bad timing for me. I'm unsure where I received my expectations, however I found the book fairly uneventful. While I appreciate the use of stories for both entertainment and learning value, I couldn't help wanting the book to break-out and provide some actual content. I was seeking concepts, a framework, ideas on inspiring, creating or ideas to implement an environment of creation. A handful of these are evident in the stories and highlighted, but there is no consistent reinforcement of the story to the learning point. Just an approximate 25 stories back to back creation in the world that was essentially a result of hard work. If you want stories, dive in. If you are looking for an education on useful guidelines, carry on.
Good to read when beginning a long, challenging problem.
Contrary to Kuhn's 'paradigm shift'(although incorporates this as an example) - proposes iterative progression of major ideas. No big leaps, all incremental. Some examples glorified and not historically accurate and story incomplete(angiogenesis). Question accuracy of some of the other stories(Dyson 5000 prototypes in 10 years, so 500 per year, more than one every single day?).
Point is well-taken - keep at it.
Experienced practitioners make it look easy because of the countless hours spent building the foundation.
Even 'flashes of insight' are iterative.
Makes a good argument that things don't happen spontaneously, but after long, hard work.
Probably the best book I've read this year. The author starts out by dispelling the myth that creatives are genius and geniuses are creators. There doesn't seem to be much of a correlation between IQ and creativity. Then he goes on to talk about historical creators like the European artists, the Wright Bothers, Lockheed Martin during WWII, and even the South Park guys. He used these stories to show how to instill creativity in yourself and your team.
I really enjoyed this book and shared it with the CEO, project managers, and creative types at my company.
This is a new born classic in creativity studies.
Ashton himself as a humble creator that inspires.
Credibility and "in the trenches" experiences...
It made me stand up and get my game together and create. Do, not talk: Show me!
If you are into product discovery this is a MUST in your life.
This book conveys various observations around creation and creativity via a medium of lots of stories and accounts from real life. I have never heard of these accounts before and I enjoyed hearing them. However at times it felt that the author went too deep and gave lot of extra details which weren't that interesting.
There are many take aways. But due to because the books so lengthy, you tend to forget them. I wish there were less chapters and the chapter names reminded you of the theme/take-away-learning so that one could easily find them and play them back.
Nothing particularly interesting or imaginative during the first hour so I gave up and returned the book..
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