It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved. Google Adwords is the program that allows advertisers to advertise their website by the use of ads. Those advertisements most often show up on Google's search results page usually on the right hand column. They can also be displayed on Google's partner sites like other search engines or on publisher/webmaster's websites. Get all the info you need here.
©2014 alex Coffey (P)2014 alex Coffey
Unless you own a website that is looking to sell ad space, this book is pretty much worthless.
They explain the difference between AdWords and AdSense in the beginning of the book, and then spend the majority of the book discussing AdSense.
So, this book should be called Google AdSense!
Talk about AdWords.
Talking about AdWords and not AdSense.
Everything talking about AdSense.
The title should be changed to Google AdSense. It is not at all about AdWords. It was a frustrating experience. I listened right through to the end waiting for something about Adwords but it never came. The author chastises people for confusing AdWords with AdSense, when in fact, that is exactly what she has done with the title. Even if the book was titled AdSense, it teaches nothing. It simply regurgitates copy that can be found on any ancient site about AdSense. There is absolutely nothing in the book about AdWords. Waste of time and money. It should be removed from Audible as it is false advertising.
A book about Google AdWords.
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