Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do.
The book brings a psychologist's insights into the world of commerce, arguing for radical transparency - tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal - and surfacing those impacts at the point of purchase. The movement toward such transparency augurs a day when the free market will operate in public interest.
©2009 Daniel Goleman; (P)2009 Macmillan Audio
"Brimming with intriguing, useful, and galvanizing information, this is an exceptionally sharp, innovative, and realistic approach to raising the demand for environmentally safe merchandise." (Booklist)
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