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Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet | [Charles Arthur]

Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet

Digital Wars starts in 1998, when the Internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world - while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined.
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Publisher's Summary

Digital Wars starts in 1998, when the Internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world - while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.

©2012 Charles Arthur (P)2013 Audible Ltd

What Members Say

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4.0 (108 )
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  •  
    Ken Makita Malaysia 04-01-14
    Ken Makita Malaysia 04-01-14 Member Since 2013

    When in doubt: do it yourself.

    HELPFUL VOTES
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    Overall
    Performance
    Story
    "Interesting History of Tech Giants"
    What did you love best about Digital Wars?

    The wide coverage of story regarding technological advancement in software and hardware involving Google, Microsoft, and Apple.


    What was one of the most memorable moments of Digital Wars?

    I realized it's also a good supplement to Walter Isaacson's work on Steve Jobs


    Which character – as performed by Stephen Rashbrook – was your favorite?

    Steve Ballmer. It's... quite apt.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No. I was focus and eager to go through all the details.


    Any additional comments?

    Anyone interested in Information Technology should give this a chance.

    1 of 1 people found this review helpful
  •  
    C. Schömmer 09-10-13 Member Since 2012

    Wirtschaftsankurbler

    HELPFUL VOTES
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    "Detailed information - very well written"
    What made the experience of listening to Digital Wars the most enjoyable?

    The fact that it gave me new information.


    What other book might you compare Digital Wars to and why?

    Walter Isaacson - Steve Jobs, because it's also about lesser known facts about tech companies. In the case if 'Steve Jobs' only about one company though.


    Have you listened to any of Stephen Rashbrook’s other performances before? How does this one compare?

    no I haven't (yet)


    Was this a book you wanted to listen to all in one sitting?

    Yes, although 11 hours would have been too much.


    Any additional comments?

    Great book! A lot of information I didn't know, although I read a lot about tech companies. Especially the ones mentioned in this book.

    1 of 1 people found this review helpful
  •  
    Mr. Michael A. Prince 02-15-13
    HELPFUL VOTES
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    "Excellent insight into the history of the internet"
    If you could sum up Digital Wars in three words, what would they be?

    Just one, Insightful


    What did you like best about this story?

    It's relevant to what is going on in the battle for the internet. It's interesting to me as someone that works in tech and really joins a lot of the dots as to how we got where we are. It recounts so many junctions in tech history and how things could be different.


    Any additional comments?

    Well worth the money.

    1 of 1 people found this review helpful
  •  
    Rob Warnbro, Australia 11-08-14
    Rob Warnbro, Australia 11-08-14 Member Since 2009
    HELPFUL VOTES
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    "Different Perspective of a well documented period"

    A better look at whole these companies competed in a very similar space, and how they choose not to compete.

    It really defined what the companies products are, and why they launched what seemed like bad products.

    0 of 0 people found this review helpful
  • Showing: 1-4 of 4 results
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  • Lee
    IPSWICH, United Kingdom
    6/30/13
    Overall
    Performance
    Story
    "Fascinating"
    Would you recommend this audiobook to a friend? If so, why?

    If like me you lived through the rise of the Internet and computer giants then you will find this fascinating,


    What other book might you compare Digital Wars to, and why?

    I've not heard a book like this before. It takes what could be a dry subject and makes it fascinating,


    What about Stephen Rashbrook’s performance did you like?

    The narrator managed to make the book interesting.


    Any additional comments?

    The rise of Google and Apple and their challenge to Microsoft is described by decade and product. Dell makes an occasional visit as does Blackberry and Intel. The ride of Google from college project to present day is fascinating. Apple challenging MicroSoft and the patters failure to change and innovate quickly is very interesting.

    2 of 2 people found this review helpful
  • James
    Woking, United Kingdom
    7/4/13
    Overall
    Performance
    Story
    "Decent summary of interesting times"
    Would you recommend this book to a friend? Why or why not?

    This book brings together a lot of history and separates out the issues for easy understanding. Those interested in this area should find it a good listen, it's a time-saver to get a good overview of early Internet history without reading lots of other books.


    Would you be willing to try another book from Charles Arthur? Why or why not?

    I was already impressed by Charles Arthur from his interviews in The Guardian's Tech Weekly podcast, but it felt like any technology student could have done the research to put this book together. There is little of the insight and awareness that comes across in his work on the podcast.


    Have you listened to any of Stephen Rashbrook’s other performances? How does this one compare?

    He's a bit serious and dramatic sounding but didn't get in the way of the book.


    If this book were a film would you go see it?

    Yes, but it would be a bit dull, the characters do not come to life in the book.


    1 of 1 people found this review helpful
  • Sameer
    Anerly, United Kingdom
    12/29/13
    Overall
    Performance
    Story
    "Uninspiring and boring"
    Would you ever listen to anything by Charles Arthur again?

    NO


    Would you be willing to try another one of Stephen Rashbrook’s performances?

    Maybe


    Any additional comments?

    Really poor work. There are no insights or smart commentary. All the author brings to the table is strong Microsoft prejudice, which shows throughout he pulls quotes and anecdotes out of context. Sequence of events are out of order, I'm half way through second part and he has hardly mentioned iPhone or Android.

    This has been utterly disappointing and really boring work.

    0 of 1 people found this review helpful
  • Showing: 1-3 of 3 results

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