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Console Wars: Sega, Nintendo, and the Battle That Defined a Generation | [Blake J. Harris]

Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
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Publisher's Summary

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.

In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.

Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.

©2014 Blake J. Harris (P)2014 HarperCollins Publishers

What Members Say

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  •  
    Jonathan Wade Philippi 07-30-15 Member Since 2015

    JP

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    "Great book! If you love the VG industry a must!"

    Loved it.....from the dirty politics ri the triumphant rise from rags to riches. brace yourself.....you may end up not being very fond of some of these companies when finished.

    0 of 0 people found this review helpful
  •  
    Gabrial 07-24-15
    Gabrial 07-24-15 Member Since 2014
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    4
    4
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    Story
    "My childhood illuminated"

    It was more than a walk down memory lane. It was a fantastic walk down branches of a future that never came to be but for those on the path of this story was as real as the segaless world I live in. The sense of hope, fun and optimism that permeates this book and the illuminating perspective on the personalities behind what was my era of games the 16bit generation is a must read. The narrative lends itself well to audio and perhaps the characterization comes through even stronger. I laughed and smiled throughout. In short its sonicworthy.

    0 of 0 people found this review helpful
  •  
    T. Gallina LAGUNA NIGUEL, CA USA 07-22-15
    T. Gallina LAGUNA NIGUEL, CA USA 07-22-15 Member Since 2015

    TMG

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    11
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    Story
    "Blake's story + Fred's words = perfection"

    Captures the cultural (and financial) phenomenon of the early go go days of the video game industry by using an amazing cast of real life characters led by a very likable Tom Kalinske. Fred Berman's narration of this book is possibly the best of anything available on audible.

    0 of 0 people found this review helpful
  •  
    Genevieve 07-20-15
    Genevieve 07-20-15
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    "A must-have for video game fans"

    A fascinating story and fantastic narration! I grew up playing Sega Genesis games and this is a great retelling of the rise and fall of Sega.

    0 of 0 people found this review helpful
  •  
    Dave 07-12-15
    Dave 07-12-15 Member Since 2014
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    Story
    "The epic struggle behind my childhood memories."

    As a 11-year old in 1991, this was required reading. I remember the older and cooler high school kids playing Sega. Turns out this was exactly someone's plan. After finishing this book I found a bunch of the people and the author on Twitter.

    0 of 0 people found this review helpful
  •  
    Tom 07-02-15
    Tom 07-02-15
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    7
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    "Great book --- Game On"

    Excellent story brought you back in time and a better understanding of today's gaming world.

    0 of 0 people found this review helpful
  •  
    Steven L. 06-29-15
    Steven L. 06-29-15 Member Since 2014
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    "Excellent Book"

    Tremendous detail of the video game wars. Must read for fans of retro or modern gaming!

    0 of 0 people found this review helpful
  •  
    tonyh 06-25-15
    tonyh 06-25-15
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    5
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    "Great book"

    This is a really good story about the 16bit era of sega and Nintendo with a lot of insight I didn't before

    0 of 0 people found this review helpful
  •  
    Derrick J. Faunce 06-22-15 Member Since 2012
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    3
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    "Fred Berman was outstanding. He made this story important by the way he narrated it."

    Fred Berman was outstanding. He made this story important by the way he narrated it.

    0 of 0 people found this review helpful
  •  
    Paul 06-18-15
    Paul 06-18-15 Member Since 2011
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    8
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    "not what it should be"

    This is less about the console wars and more about sega as they work to defeat nintendo.
    Most of of the book is focused on sega. Not so much nintendo

    0 of 0 people found this review helpful

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