A lively, surprising tour of our mental glitches and how they arise.
With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it’s far from perfect: our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these “bugs” in terms of the brain’s innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function—and malfunction—in the digital, predator-free, information-saturated, special-effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.
©2011 Dean Buonomano (P)2011 Blackstone Audio, Inc.
“Intriguing take on behavioral economics, marketing, and human foibles.” (Kirkus Reviews)
I always knew about how fear and framing a situation can be used to nudge us to buy things we might not otherwise. this book enlightens the reader (listener) to so much more. if you really want to engage your rational mind and make better decisions you need to know why our brains lead us astray. This book helps with these discoveries.
Love it. I keep listening to refresh my memory and knowledge. narrator is very nice to listen to.
"Brain Bugs" is an excellent combination of interesting information and an easy and enjoyable reading style.
It is rare to find authors with such clear-headed ideas and with the ability to explain the ideas to the reader in a simultaneously efficient and understandable manner.
The narration perfectly suited the material.
John Christmas, author of "Democracy Society"
How poor for the author to let his political biases enter into this subject. Of course such is the liberal need to insert their views everywhere.
No never, once a biased author always one. I would avoid him in any way that he might communicate.
Narrator did fine with what he had to work with.
Delete the politics and of course the author had to make religious values be a "brain bug" in predictable left liberal ideology ways.
I wish there was a way to pre-identify such political writings being inserted into such books. Maybe I need to take the time to read more reviews that might do that.
The author has clearly done a lot of research in this field and presents a coherent and thorough treatise. It took me a long time to put together almost 9 hours of listening time, though, and for me it started to drag a little toward the end. The author strays a little from relating facts to expressing speculative personal opinion, when he speculates that a tendency toward embracing spiritual beliefs may also be the consequence of a brain bug. (The truly devout may find that part of the book a bit offensive.)
Overall, though, I think this book is a worthwhile read. Take notes, if you want to use his advice. There is just too much info here to hold it all in your head and consolidate it.
No one that thinks could possibly enjoy this book.
Not sure. I'm sure I can find something fun though. You have a good selection. I just need to be more careful next time :-)
I was dumbfounded by the superficial,simplistic nature of this book. The mental gymnastics performed by the author to try and explain the functions of the brain from a naturalistic, evolutionary perspective was just embarassing for me. Sorry :( .... There were also derogatory remarks made towards the end regarding catholic dogma/belief. Not a good experience for me this one.
Buonomano quoted all Four Horsemen: Hitch, Rich, Sam and Dan.
PS: oh, and the book is great.
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