In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
Snap judgments greatly influence the quality of our decision making and our ability to process information in a way that helps. I learned a lot from this one. This was also very engaging the whole way through
I really don't see how this book got such high ratings. I thought the author was scattered and mediocre in his writing skills. The subject became boring and the research went back and forth contradicting itself. I got so little from this book I cannot recommend it.
An effusive monologue fortified with contrived oversimplifications does not make something factual or profound. In the end - I am right back where I started - only slightly chagrined for expecting to have gleaned some cogent insight regarding the recent advances in cognitive science in exchange for time invested.
Granted, he's a deft writer. However, if you've had a college level introduction to psychology - you will struggle holding back natural questions that one would assume he would address in the succeeding piffle - but no. Consequently, your "bovine excreta detector" will(or should) remain illuminated throughout the entire listen.
I agree with many others that have said this book was a bait and switch. I felt I was sold something that could help me learn whether or not I was making good quick decisions, if not - how could I improve. Instead I have been listening to very sketchy conclusions about marriage, tennis, and sculptures. I am somewhat insulted by thin slicing theory and the fact that I purchased this book at all.
I really enjoyed listening to Blink. Malcolm Gladwell reads it in a wonderful tone and it's almost like listening to him tell you the story in person (or at a conference). The insights into intuition found in the book are wonderful - and explained thoroughly well - my only issue is that he doesn't provide any real conclusions, you have to come up with your own. That would be fine except there really are some great "next steps" that many people might be looking for as a way to improve their "intuition" and so in that sense, this book is lacking. But if you want to hear great stories about how it works (but have to figure out on your own how to really do it), this book is wonderful.
This audio book has lot of uniquely interesting points. It isn't tightly written and gets off topic more than once, but it is quite entertaining and thought-provoking if you give the overall themes and interesting studies some thought.
'Blink' did not really do it for me. In my opinion, the material seemed to state the obvious quite a bit. Perhaps the material was too left brain for my liking; not satisfing my craving for a spiritual uplift or setting off any great, "ah has". I think I liked the title and the cover material mostly. Nevertheless, the book did spark some insights and the author seemed enthusiastic.
I thought the book was excellent. Very thought provoking. It didn't provide any framework for doing thin-slicing on your own, but I didn't expect that. They had a very interesting section on speed dating, where the participants have a short time to make decisions on dating. When asked to articulate their decisions, we learn that the descriptions change to match their decisions. Fasinating insight into how the mind works. The troubling thing is to try an ascertain when its okay to make quick decisions, and when it is not.
It's about "rapid cognition." But don't let that overly-academic phrase turn you off. Gladwell has spun a fascinating yarn about the way in which our brains work, often on a level that is not mediated by our conscious thought(s).
Gladwell reads beautifully, and you're bound to find more than a little surprising here
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