In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
A book worthy of a read with the physical book a notepad and a highlighter. Thank you Malcom.
Greatly enjoyed this book. Well-researched and explained. I'm still not completely sure "what to do about it" however. Is it possible to really do anything with it? What is to be practiced or what new techniques can be offered or is it just a "look what we found" approach? Therefore, study after study got redundant without something to learn to do differently. In particular, the section on facial expression research, where the author read specific muscle names over and over and over. What's the point? Do I really need to hear these over and over? If I was reading the book there it would have been easy to skip but felt chained to the audio until the author decided to stop the list.
Overall, however, excellent material and stories. Would highly recommend.
Philosopher, Entrepreneur, Social Psychologist.
Malcolm Gladwell is amazing. His insights are thoughtful and I always feel I leave his books more introspective. His readings are also very well done and love his intensity in reading his own work.
if he had not set the bar as high with Outliers and Tipping Point, I might have considered this for 5 stars. But as the book explains, we cannot make judgement without bias. Irony
The story is compelling . It's ending with musical anecdotes was strangely ironic for this musician listener. The background music in many of the intros or transitions was overpowering, distracting and annoying. I find myself listening to and analyzing the music when I should have been listening to the author.
Otherwise, a most fascinating read (listen).
Brings to light how snap decisions are made and how to improve the effectiveness of those decisions. Recommend this for everyone .
This book actually proved some things wrong which were taken for granted. Not every time your instincts work and that can be overcome by rehearsal of such events ! I personally loved it.
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