In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
I read about 3/4 of Blink a couple years ago and decided I wanted to re-read it but went with the audiobook this time. I've read/listen to a number of books about the human mind, happiness, and self development, but this is still one of the best books I've read.
The examples and research is very intriguing and you can apply much of what you find in this book to your own personal experiences. It also helps you understand where those 6th Sense feelings come from.
I like the narration also. I do listen at 2x speeds, but the voice was still very easy to listen to.
I highly recommend.
It's hard for me to write a review for a Gladwell book because I've liked everything he's written and this is no exception. His narration is top notch. If he ever stops writing then he'd have a great career as a narrator. Pick this one up, and all the others you can find. Just make sure they are unabridged, accept no substitutes.
I really enjoyed this book. I agree that it is entertaining and illuminating and I’m looking forward to reading his next book.
I was expecting some practical application on how to use split second decision making but rather had the author show at first how powerful a tool it is and then continue to the point where you should not use it. I walked away wishing I had not bought the book.
My husband and I listened to this on a long drive and we kept pausing it to talk about the different studies Gladwell cites. We still make references to it in conversation. Great book.
What I really like about Malcom Gladwell's books (Tipping Point, Outliers, Blink) is that he uses real-life stories to illustrate his points. The stories are not only relevant but also interesting and fascinating. This book helps you better understand why you are able to make good snap judgements with almost no information as well as why we sometimes make very bad snap judgements. Some of the information in this book overlaps a little with the book "How We decide" which is another good book to listen to. Two thumbs up for Blink.
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