In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
My wife and I are very well read in psychology and weren't expecting much of interest. However, on a long car trip, we were totally fascinated - the miles actually passed too fast. Wonderful book.
read/listen to this and it will change the way you think about thinking. A great read.
Malcom Gladwell presents a series of compelling examples to explain how people make snap judgements. The examples are based upon scientific research, as opposed to "pop science." Gladwell also helps us understand the conditions that cause snap judgements to be right as well as wrong.
Beyond the strong content, Gladwell's voice is easy to listen to.
This was an enjoyable listen and the author did a great job as the narrator. My main problem with this book, though, was that the author seemed to spend the first part of the book explaining how we should learn to make snap judgements and trust our subconcious to pick up on clues when we make a decision. Then, the second half of the book seems to refute the first part when he uses multiple examples of how using snap judgements can be faulty or dangerous. Maybe I missed the whole point of the book or maybe it would seem different in the printed copy but I still don't know exactly what his argument was after finishing the book.
I was really excited to listen to this book however I found myself to be disinterested less than halfway into it. It was quite a dissapointment.
It is an interesting point of view of the power of our mind and those few first seconds of our perception.
Some good examples to demostrate his theory.
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