In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
Husband, father, building contractor, inventor and audio book lover.
There are few concepts that can change ones life or perceptions as easily and quickly as those Mr. Gladwell so clearly lays out in this book. We already practice, on an instinctive level, many of them. If however, he is correct, then we can do much more to heighten our ability to see our world more clearly than we ever thought possible. I think I will look at everyone and most situations differently from now on. To find out what you are missing everyday of your life, listen to this book and "watch different".
Blink is the top of my 2nd teir listens. While the information is mindblowing and knowing that a TV series spawned from this book none of Malcolm Gladwell's books are 100%.
Malcolm Gladwell's presentation of his hypothesis is great. It is rare to find where the reader is bogged down with information.
Blink is a great book. If nothing more than just the perspective of thought that the reader is left with after finishing the book. Malcolm Gladwell is great reading the book as his excitement bleeds through. Malcolm is the great Wizard of OZ allowing you to peek behind the current and showing you how everything works.
Former Marine 4321, former State Department public diplomacy officer. Current USAF Public Affairs Specialist
I made the mistake of reading Predictably Irrational at the same time as I was reading Blink. This is a problem because although both books are great, they advance virtual opposite concepts and both have solid research and sociological/statistical evidence to support their conclusions.
I often make Blink decisions – like the man I married, but then sometimes I spend extensive time researching. According to Blink, that extensive research may result in the wrong decision, but according to predictably irrational, people often compare apples with apples, or so we think and come out with a conclusion that isn’t logical.
For example, we purchased 3 properties – 2 rentals and one residence. They are each in a distinct economic sector of the US. One of the rentals was the price of a car, the other, a small down home, and the third in a major metropolitan region. In each case, we pretty much matched the median price for that economic region, based on research about the local housing market, crime trends, flood zones, etc. However predictably irrational says that people tend to pay the same amount for each home regardless of what geographic region it is in and what the local market forces are. So, apparently, we dodged the bullet there, by doing extensive research.
However, Malcolm contends that people need to listen to their gut and feel a decision. I don’t know that he would argue that this is the only way to make a decision, so much as that we shouldn’t let extensive research and scientific study overwhelm or silence our own intuitive sense of what we know.
So, the challenge becomes how to blend the two remarkable and contradictory books into a guideline for effective decision making. Regardless of where you come out, I do recommend reading them both in a relatively short time frame, so you can compare the concepts side by side. Fascinating and intriguing ideas in both, doubly so when read together.
No, because the book is a compilation of examples to prove the author's point, but never evolves to a more profound analysis, nor it educates the listener/reader on how to manage situations as to apply thin slicing at best for decision making in the "blink" of an eye.
No. The plot does not evolve.
If you listened / read the introduction and first chapter, you read it all!
I'm a trucker of nearly 25 years. Listening to the radio is a matter of habit for me, but hearing the same songs over and over and OVER again became old. Audio books help those miles roll by faster!
This book seems to be well researched and gives an in depth view on the reasons behind snap judgements I doubt many people are aware of. The book also gives understandable, logical mental steps people can practice that can alter first impressions, including our propensity for stereotyping. An interesting book.
I love all of Malcom Gladwell's books. This one provides the great mental food for thought.
Exploring the details of the unconscious.
Not yet, but I will in the future.
Husband, Father, Fighter Pilot and Granite Stater.
Tipping Point is another fantastic read. Looking forward to listening to it now.
He is a fantastic storyteller, I am so glad he read his own book for this audiobook. He has a way of explaining sometimes complicated concepts.
Judge this movie by its cover.
Having the author read the book for you makes you really understand the text the way he intended you to understand it
Neither laugh nor cry, it's more of a "oh, that's interesting" kind of book
I'd recommend this book for anyone interested in understanding a bit more about the real power of our brain and the unimaginable amount of calculations, decisions and assumptions we do everyday without even noticing it
Just a warning: you may end this book with the feel that humans are much more predictable that you thought
Yes, there are a number of theories relevant to my line of work
thin-slicing concept as a whole because it is applicable to every sphere
Yes, this is The best
You've decided before you realized it
its correlation of many factors
His narrative animates the text
Implementation by police depts of lessons learned from behavioral research
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