In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
A simple, flowing discussion of a complex subject, namely, the strengths and weaknesses in making snap judgments. Unlike other readers, I saw no contradictions here - it is clear that, for snap judgments to be a useful tool, there must be an underlay of expertise. A criticism I sympathise with a little is that the middle section of the book could perhaps have been a little shorter, but I'm in no rush myself, so I enjoyed it as well.
This book is important. It gets at a subject often alluded to but never examined. Intuition is powerful but not well understood. This book explains how to use it at what time.
As usual with Gladwell's stuff, a few interesting anecdotes and observations gussied up as "cutting edge" psychology. He certainly has a knack for turning a two page article into a book. Synopsis: we have an unconscious mind, it makes very quick decisions (in a "blink"), some are good, some aren't. Uh, ok, got it.
Galdwell breaks intuition down to a science, but don't mistake this for a text book read. Galdwell carefully draws his conculsions from situations we can all relate to. I would guess, readers who enjoyed this book have a natural interest in human nature and sociology. Keeps you thinking long after you've finshed listening.
The premise of this book is that people have intuition. Of course everyone has intuition!! So you'd think that this book would discuss how to improve this instinctual ability by offering tips or methods; NOPE. This book is filled with stories of people who had experiences of intuition and nothing else. If you enjoy listening to the intellectual NPR type who love spouting off words and descriptions that make them sound smart but never leads them to a valid point then go ahead and waste your money. Otherwise, this book is utterly worthless and void of any useful information. Anyone in their right mind will be left wanting and begging for this babbling idiot to finally get to a point.
There seems to be a problem with the enhanced version of this audio book - it cuts out at around 01:23:00 on both my iPhone and in iTunes. I'm downloading the format 4 version now and hope it'll be better.
Not enough information in this book.
The subjecy is excellent and I wanted information.
The book was far too breif and did not go into enough usefull detail.
There was not enough to apply to the real world
8 hours of spewing information, albeit much of it was interesting, but I kept waiting for the time when he would say "these are the 5 things you need to take away from this book", or even "my point of telling you all this is". It never happens. Even the conclusion is just 20 more minutes of spewing information. Can I draw my own conclusions? Sure I can. But it sure would be nice to know what the author was thinking. I won't be reading any more Malcolm Gladwell books.
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