In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
This is a book for those who are once again looking for fortune cookie answers on how to deal with life. It is filled with contradictions that are packaged as stunning revelations. Arrogant, unintelligent and trite Pop Psychology.
This book is so engrossing that my 13 year old was begging me to let her listen. She cleaned the kitchen with me so that she could continue listening to it!
The author has a wonderful way of spinning a story based on fairly dry material. It is a mind opening experience listening to this book.
This book is well researched and interesting, but it is not as good as "The Tipping Point," also by Gladwell. "Blink" is more of a collection of research rather than a unified argument.
You have to hear this book.I'm thinking and looking at the working's of the human mind and how we think.Easy to understand and the test's in the book show you just how we think.
I listen to audiobooks in my car, and i found myself daydreaming of other things (i.e. tuning the audio out) while this was playing. i "pained" my way through the first 2 discs and finally ended my misery.
While the basic information in the book was interesting and informative the book also seemed repetative. With that amount of agonizing detail, I wondered if the book was intended to be a college textbook at some point. After I finished I felt as though I could have skipped the entire second half of the book and still have come away with most of Mr. Gladwell's points. However, those points were worth the read.
I was hoping for a great book...ok, at least a good book. Some of the material in this book is a duplication of that in his previous book, "The Tipping Point"...how cheesy is that?! This book also dragged on and on and on without enough real content. Save your money, but if you must, at least buy "The Tipping Point" instead, it is much more interesting.
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