In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
'Blink' did not really do it for me. In my opinion, the material seemed to state the obvious quite a bit. Perhaps the material was too left brain for my liking; not satisfing my craving for a spiritual uplift or setting off any great, "ah has". I think I liked the title and the cover material mostly. Nevertheless, the book did spark some insights and the author seemed enthusiastic.
I thought the book was excellent. Very thought provoking. It didn't provide any framework for doing thin-slicing on your own, but I didn't expect that. They had a very interesting section on speed dating, where the participants have a short time to make decisions on dating. When asked to articulate their decisions, we learn that the descriptions change to match their decisions. Fasinating insight into how the mind works. The troubling thing is to try an ascertain when its okay to make quick decisions, and when it is not.
It's about "rapid cognition." But don't let that overly-academic phrase turn you off. Gladwell has spun a fascinating yarn about the way in which our brains work, often on a level that is not mediated by our conscious thought(s).
Gladwell reads beautifully, and you're bound to find more than a little surprising here
This could have been an article.
I really liked this book. It's purpose is to make the listener aware of many things that we do automatically. He characterizes what we do that works and what doesn't. Highly recommended.
Book starts out with an interesting story about spotting a museum fake art piece. However, from there it takes a tangent to how people judge others by their appearance, especially race, gender, height. The publisher's comments made me think it was a book about psychology, but it is more like a commentary on human activities and the dangers of relying on visual perceptions of events too strongly. The author is talented, but the book was not as described in the publisher's write up. The stories related in the book are things I have heard elsewhere. I did not see any "cutting edge neuroscience" as the publisher advertised.
I don't have any argument or disagreement at all with any of the content in this book. That said, Gladwell's books (Blink and Tipping Point) seem to simply take common sense, add some repetitive filler and print it, and somehow it is seen as revolutionary. As I read (listened to) the book, there were a lot of "well, of course, everybody knows that" moments.
I think the book is accurate, but not revolutionary.
When you begin this amazing book, you better not blink or you will miss one of its many hidden surprises. The author takes the reader inside the secret world of research assumed to be dull and tedious. Each case study shows how the simplest of events can reveal secrets with ever so slight tweaking. It is a joyous, educational fun ride.
Interesting read (listen), full of factoids. But I learned nothing that would allow me to apply this to my own life. Self improvement was my goal.
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