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Blink: The Power of Thinking Without Thinking | [Malcolm Gladwell]

Blink: The Power of Thinking Without Thinking

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?
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Publisher's Summary

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.

©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks

What the Critics Say

  • 2005 Quill Award Nominee

"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)

What Members Say

Average Customer Rating

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  •  
    Sam Sacramento,, CA, USA 03-30-06
    Sam Sacramento,, CA, USA 03-30-06
    HELPFUL VOTES
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    "yes I CAN judge a book by its cover!"

    This book took a long time to explain to me what I already knew. That said, I didn't know I knew it and I learned a lot about how to use my quick judgements better. Furthermore, this book armed me with empowering tales of how thin slicing (quick, accurate judgements) can help me and cautionary tales of how it can be misused. All in all a great read. I highly recommend it.

    0 of 0 people found this review helpful
  •  
    Amazon Customer United States 03-27-06
    Amazon Customer United States 03-27-06 Member Since 2005
    HELPFUL VOTES
    60
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    160
    31
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    "Not what I hoped for"

    This was more of a research paper than anything else. I didn't find it very enjoyable. All of the reviews I had heard made it sound like an earth-shattering and interesting work. Somehow I missed that.

    0 of 0 people found this review helpful
  •  
    Dirty Jerry san diego, ca 03-23-06
    Dirty Jerry san diego, ca 03-23-06 Member Since 2007

    ...holla.

    HELPFUL VOTES
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    "A must for any human being"

    Terrific, relevant, fascinating audiobook that is essential for anyone who is... alive, basically. Very incisive studies of human perceptual abilities and shortcomings which will help you understand yourself and others better, and entertaining besides.

    0 of 0 people found this review helpful
  •  
    Emeritus madison, wi USA 03-21-06
    Emeritus madison, wi USA 03-21-06 Member Since 2007

    bookdoc

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    "Helpful for physicians"

    This book really applies to a wide variety of settings but wanted to recommend it for teachers of clinical medicine and practitioners. Wonderful to have a discussion about what folks hear and understand from Gladwell's brilliant analysis of social interactions.

    0 of 0 people found this review helpful
  •  
    Erin plantsville, CT, USA 02-23-06
    Erin plantsville, CT, USA 02-23-06
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    "Blink"

    This is a fabulously riviting book about the human mind. It will definitely change the way I interpret situations going forward. I find myself lingering in my car just to finish listening to a particular segment. This is the best book I've read in the past year.

    0 of 0 people found this review helpful
  •  
    Karen Pautz 01-31-06
    Karen Pautz 01-31-06 Member Since 2004
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    4
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    12
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    "Thought provoking"

    This book really makes you think about how you think. It gave me several "driveway moments" where I sat in the car listening until the end of a section.

    1 of 2 people found this review helpful
  •  
    theberad 12-14-05
    theberad 12-14-05 Member Since 2007
    HELPFUL VOTES
    12
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    "You'll talk about it..."

    I found this book a very entertaining read and found myself bringing it up in conversations for weeks, citing many of the interesting examples that are shown in the book. Really makes you think about how our unthinking mind works. Not generally a non-fiction fan, but this held me riveted.

    4 of 6 people found this review helpful
  •  
    Mary New York, NY, USA 12-06-05
    Mary New York, NY, USA 12-06-05
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    11
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    "Interesting point of view"

    Some of it was a stretch and other theories were insightful.

    0 of 0 people found this review helpful
  •  
    Mike D. McGary Richardson, TX USA 12-06-05
    Mike D. McGary Richardson, TX USA 12-06-05 Member Since 2004
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    "Excellent listen!"

    What a wonderful journey into how powerful and immediate our first impressions can be! This audio book gives numerous examples of the "thin slice" theory in action, where people with a trained eye can instantly and accurately perceive what others miss altogether. The author uses various real-life situations and research results to help us understand the factors at work in our own minds so we can take advantage of this power while avoiding making the wrong snap judgements. Very thought-provoking and, apparently, very threatening to those with a crippling inability to look at the world objectively.

    0 of 0 people found this review helpful
  •  
    Stephen Maricopa, AZ, USA 12-05-05
    Stephen Maricopa, AZ, USA 12-05-05
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    "Very insightful"

    It is astonishing how much our mind controls our actions. This book gives great insight into how we make decisions. This is important to be aware of to reduce the time we waste when making decisions while making sure that we have enough information to make a reasoned decision when necessary.

    0 of 0 people found this review helpful
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