In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
Gives one a perspective on life that we might over look in our day to day lives. like his other books, the examples and real life scenarios paint a clear picture of what he is trying to portray in his findings.
I thought this book was really interesting. The authors voice was often monotone. Or he described the facial muscles to the extent of it being ridiculous. I thought the studies were very interesting.
My first Malcolm Gladwell Book. I enjoyed the topic and easy to understand delivery. I will read more books my Mr. Gladwell. I just ordered the Outliers.
The first few chapters were insightful, but the middle of the book went into very long examples that became extremely scientific. The examples, although good, were way too long to explain a point that could had been explained in a shorter amount of time. Overall, if you have read this author's other books, this is ok to read but wouldn't be my first choice.
Author offers great reading and fantastic insights to the concept of intuition and I will forever process sights and sounds and feelings differently.
The intro got me. The nuggets come in waves with stories that are kind of everywhere in relation to one another.
I held a book club on it and that is where the book came to life.
I've had this audio book in my cue forever, but finally listened when I learned that Kenna was featured in one of the chapters. I was not disappointed. Gladwell is an excellent author and covers the topic of snap judgement thoroughly.
Very enlightening book and entertaining to read. Malcolm Gladwell is very insightful with relevant and engaging examples
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