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Blink: The Power of Thinking Without Thinking | [Malcolm Gladwell]

Blink: The Power of Thinking Without Thinking

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?
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Publisher's Summary

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.

©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks

What the Critics Say

  • 2005 Quill Award Nominee

"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)

What Members Say

Average Customer Rating

4.2 (8872 )
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  •  
    Tehzeeb Hartley WintneyUnited Kingdom 09-14-05
    Tehzeeb Hartley WintneyUnited Kingdom 09-14-05
    HELPFUL VOTES
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    "Good topic ... excruciatingly long discourse"

    As has been mentioned earlier, the fundamental premise of the book (i.e. first imperessions matter) is sound and interesting. However, what detracts from the value of the book is the endless analogies and digressions to prove this fundamental premise. The book could have easily been 1/4th the size and not missed the point. Nevertheless well written and well read by the author.

    17 of 19 people found this review helpful
  •  
    Linda Colorado Springs, CO, United States 05-02-09
    Linda Colorado Springs, CO, United States 05-02-09 Member Since 2012
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    "You Don't Want to Miss Blink!"

    Malcolm Gladwell gives us yet another insight into the human condition. Blink explores the good, the bad, and the ugly of first impressions. It explains when we can trust our snap decisions and when we need to delve further. The author does a wonderful job of reading this wonderful book.

    4 of 4 people found this review helpful
  •  
    Sarah Victoria, British Columbia, Canada 08-18-08
    Sarah Victoria, British Columbia, Canada 08-18-08 Member Since 2014
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    "Very entertaining"

    Not much you can really take from this book to improve your life, but it was an entertaining listen for the commute. Gives you some insight into how snap decisions are formed, how accurate they are and how they apply to business and society. I really enjoyed this.

    9 of 10 people found this review helpful
  •  
    fred greensboro nc 06-29-09
    fred greensboro nc 06-29-09 Member Since 2005
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    "Don't listen to naysayers"

    The author is a quirky guy. His cadence and voice are quirky too. Take it with a grain of salt and you will enjoy this thought-provoking book.

    8 of 9 people found this review helpful
  •  
    Chuck V. 03-14-10
    Chuck V. 03-14-10
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    "One of my favorites"

    People seem to either love this book or consider it a waste of time. I'm in the love it camp.
    I read non-fiction almost exclusively because there just isn't time to read everything, so I'd rather focus on factual vs fantasy. I found this book fascinating, I loved all the interesting naratives, the facts, the entertaining presentation and the thoughtfullness that only an author can convey when reading his or her own work. I can't wait to listen to Gladwell's other books. I learned a lot about why people behave the way they do, especially in the first few seconds of encountering something new. This is one of those few books that I'm really glad I experienced.

    7 of 8 people found this review helpful
  •  
    Marnie F. Biando Denver, CO 09-26-05
    Marnie F. Biando Denver, CO 09-26-05 Member Since 2011
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    "Good food for thought"

    The book is well read by the narrator and the content is thoroughly engaging. I have enjoyed listening to this book during my morning runs. Unlike some books that want to beat you over the head with a few simple points, Gladwell offers a myriad of interesting stories that help drive the point of his book.

    If nothing more, Gladwell makes a few convincing arguments in this book that offer food for thought that we can all benefit from, both at a personal level and a professional level.

    3 of 3 people found this review helpful
  •  
    Noah Toronto, Ontario, Canada 10-22-07
    Noah Toronto, Ontario, Canada 10-22-07 Member Since 2015
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    "I'm in the"

    I read the first few reviews on this book and noticed two main camps. There's those people who note that the author doesn't stick to a central message. And then there's the "this book is great" camp. I am definitely a member of the former one.

    Malcolm Gladwell may be good at marketing (or his marketing team is) with his catchy title and subtitle but he's not the greatest writer. His writing is all over the place touching on many themes, some seemingly related to the book's main theme and others contradicting it or even not related to it at all.

    I am two thirds of the way through the book and I'm trying to decide if it's worth my while to tough it out to the end. Either way, not the worst book in the world but I wouldn't recommend it.

    20 of 25 people found this review helpful
  •  
    PWS ARLINGTON, TN, United States 02-05-13
    PWS ARLINGTON, TN, United States 02-05-13 Member Since 2010
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    "Great insight into decisions & judgements"

    Gladwell did a great job on yet another must read. Some of his explanations get a little long but you'll have a better understanding of the decisions you make if you stick it out.

    2 of 2 people found this review helpful
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    Herve Bay Area, CA 10-28-12
    Herve Bay Area, CA 10-28-12
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    "Great stories, great narrative, fabulous insights"

    Malcolm Gladwell is not only a great writer, but indeed a great speaker - the pace of the book is perfect, and so is his tone of voice and narrative, which gets and keep your attention with fascinating stories without realizing the time is passing by.

    2 of 2 people found this review helpful
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    Saeed Jeddah 21543, Saudi Arabia 06-12-12
    Saeed Jeddah 21543, Saudi Arabia 06-12-12
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    "One of best books"

    this is my first book for Malcolm Gladwell, and i am interested to look into his other books. i have recommended this book to my friends, and they liked it as well.

    2 of 2 people found this review helpful

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