In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2005 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)
As has been mentioned earlier, the fundamental premise of the book (i.e. first imperessions matter) is sound and interesting. However, what detracts from the value of the book is the endless analogies and digressions to prove this fundamental premise. The book could have easily been 1/4th the size and not missed the point. Nevertheless well written and well read by the author.
Malcolm Gladwell gives us yet another insight into the human condition. Blink explores the good, the bad, and the ugly of first impressions. It explains when we can trust our snap decisions and when we need to delve further. The author does a wonderful job of reading this wonderful book.
Not much you can really take from this book to improve your life, but it was an entertaining listen for the commute. Gives you some insight into how snap decisions are formed, how accurate they are and how they apply to business and society. I really enjoyed this.
The author is a quirky guy. His cadence and voice are quirky too. Take it with a grain of salt and you will enjoy this thought-provoking book.
People seem to either love this book or consider it a waste of time. I'm in the love it camp.
I read non-fiction almost exclusively because there just isn't time to read everything, so I'd rather focus on factual vs fantasy. I found this book fascinating, I loved all the interesting naratives, the facts, the entertaining presentation and the thoughtfullness that only an author can convey when reading his or her own work. I can't wait to listen to Gladwell's other books. I learned a lot about why people behave the way they do, especially in the first few seconds of encountering something new. This is one of those few books that I'm really glad I experienced.
I read the first few reviews on this book and noticed two main camps. There's those people who note that the author doesn't stick to a central message. And then there's the "this book is great" camp. I am definitely a member of the former one.
Malcolm Gladwell may be good at marketing (or his marketing team is) with his catchy title and subtitle but he's not the greatest writer. His writing is all over the place touching on many themes, some seemingly related to the book's main theme and others contradicting it or even not related to it at all.
I am two thirds of the way through the book and I'm trying to decide if it's worth my while to tough it out to the end. Either way, not the worst book in the world but I wouldn't recommend it.
Personally, I find it difficult to listen to the author here. I find his speech and patronizing tone regarding social perceptions highly annoying. This book appears to be a series of examples of how our subconcious dictates our opinions and actions. Wow, how revealing! On top of this, the author certainly appears to have some kind of agenda regarding prejudice. I was compelled to listen to this because I paid for it, but I recommend saving your money for something that is either educational or entertaining. I found this book an irritating restatement of the obvious.
The book is well read by the narrator and the content is thoroughly engaging. I have enjoyed listening to this book during my morning runs. Unlike some books that want to beat you over the head with a few simple points, Gladwell offers a myriad of interesting stories that help drive the point of his book.
If nothing more, Gladwell makes a few convincing arguments in this book that offer food for thought that we can all benefit from, both at a personal level and a professional level.
This book is not as good at The Tipping Point anad seems rushed, especially in comparison. There is a small amount of research discussed, some generalizations and nothing I found very profound. There was just a little bit of insight. Yes, we all make instant decisions - how can we make better ones? The book doesn't give much insight into that and so I was not impressed.
Gladwell did a great job on yet another must read. Some of his explanations get a little long but you'll have a better understanding of the decisions you make if you stick it out.
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