Oxford professor and author Viktor Mayer-Schönberger joins Economist data editor and commentator Kenneth Cukier to deliver insight into the hottest trend in technology. "Big data" makes it possible to instantly analyze and draw conclusions from vast stores of information, enabling revolutionary breakthroughs in business, health, politics, and education. But big data also raises troubling social and privacy concerns sure to be a major talking point in the years ahead.
©2013 Viktor Mayer-Schöberger and Kenneth Cukier (P)2013 Recorded Books
Concepts and players introduced. Enjoyable introduction to the field, how it works, and why.
Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
Eric Schmidt, the former CEO of Google, said, “You have to fight for your privacy or you lose it.” Mayer-Schőnberger and Cukier infer in their book, Big Data, that civilization’s privacy is already lost.
Facts are slippery things. When aggregated, facts can distort individual truth. Profiling can destroy individual opportunity by forecasting probabilistic evil.
The evil in business comes from white collar’ business criminals and hackers that capitalize on business data collection to victimize unwary customers. The economic consequence of business and white collar evil is to benefit the few at the expense of the many.
On balance, Mayer-Schőnberger and Cukier believe Big Data will improve lives. They believe profiling can be regulated. They believe Big Data correlation is a practical way of changing public and private policies because life is probabilistic and correlation beats destiny, or any other unproven causal explanation for life.
Invasion of privacy is a fact of life in the 21st century. Big Data has become a force of nature, a Pandora’s Box–opened; with consequences that cannot be foretold, only managed.
34 year old, married +2 wonderful kids. Like fantasy and self development: moral, humility, listening, relationship, kids education etc
I'm a developer for 18 years now,
If I have technical queries I would probably search for online example and find many.
If I need to learn new concepts, I would usually sit with someone for an hour to learn the basics and carry on learning with examples.
I usually listen to audiobooks to strengthen my soft skills like: listening, efficiency, motivation, leadership etc..
I took this book only after an excellent recommendation by a college.
I felt it very inspiring and it made a vivid connection between my day to day life and the outside world.
The examples were non-trivial and I found the book very clear, well organized and slowly constructing nice arguments step by step.
Everyone going to work every day wants to see meaning in his actions and this book definitely helped me clearing up the meaning in my work.
Exactly what I needed.
The real examples of Big Data application are very interesting. More and more data is being collected on all levels of our daily lives, and the computational power to process it increases consistently. The possibilities in the future are beyond our imagination today.
The example of Google managing to foretell epidemics in almost real time based on search terms is awesome!
As computers get more and more powerful, we will be able to use Big Data techniques to do amazing things, even at personal level. Imagine a personal assistant (like a smartphone) that "knows" what you're doing and anticipates your next moves based on data about your life it collects, privately, in real time. For example, you're talking about a possible trip to your wife and it tells you the best dates based on price, possibility of being away from work or school, weather forecast, availability of someone to take care of your dog, estimated availability of money at the time of the trip, etc. All in real time and without explicitly asking. You just need to say "book it!" at the end.
Big Data by by Mayer-Schöberger and Cukier is a good introduction to how big data is/can be used, ethical considerations, accountability, and opportunities. Recommended as a business book to understand the significance and responsibilities inherent in big data collection/use, and useful to consumers to understand how big data impacts their lives.
This book takes several aspects of Big Data and dissects each of them giving real life examples of how big data was used in creative ways. It pulls out examples from history, current companies and explains how the big data evolution is coming into all aspects of life. I would recommend this for anyone who is wondering what big data is all about and how it can be used in our day to day work life.
This was my first listen of a non fiction book but I think given the content, I think it is worth while to invest in the paper version and/or kindle version so you can easily refer to sections of most interest again.
I have been Audible member since 1998 with overt 600 audiobooks. This one ranks about 400 overall. Among non fiction and computer genres, it ranks probably 20 out of 75 that I have listened to.
Extracts parts from Power of Habit and Malcom Gladwell type boods
Sonorous and clear but perhaps a bit dry
not really a movie type book
Overall good ideas and interesting, but the flow of the story is off. hard to settle into the story and the first chapter seems to be redundant. Some really interesting ideas but they are scattered throughout and are difficult to piece together. Probably would be better as short chapters or short stories by themselves. I am curious if they got an actor instead of a narrator to read the book if it would have flowed a little better or been more interesting.
This book makes maybe a couple of interesting observations, but the rest is obvious and repetitive. I found it irritating that the author kept trying to make the same tired points over and over. I found some of the anecdotes interesting, but overall the book was not worth my time or money.
I found this book to be quite enjoyable and a great overview of the Big Data movement, though some sections toward the end got a bit preachy and moralistic.
Why does this guy pronounce the word "rather" (and only that word) with some kind of an English accent? For some reason I found that supremely irritating.
Not especially, but it's too long for that anyway.
From Netflix to surveillance cameras, this is a worthwhile introduction to many of the human implications of living in a world of big data. The book is scholarly, and I learned a great deal. In their effort to reach a popular audience, the language is a little hyperbolic for my tastes, but this is a solid work nonetheless.
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