One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today.
"One of the most useful and practical audiobooks but"
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
"Captivating (if not an outlier)"
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(P) and ©2001 Massachusetts Institute of Technology
"Fantasy come to life!"
It was poignant, didn't skip a beat, and fun to listen to for all techie/economic minds.
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