In this hour, the Twitter trends list may seem to be a simple measure of what's on the minds of people around the globe. Not so, says Tarleton Gillespie. He's an information science professor at Cornell, and author of the upcoming book, The Politics of Platforms.
Next, Liz Crawford is a scenario planner. She brings diverse culture watchers together, to imagine possible futures. Then she helps large corporations get ready for what may come. Jim Flemming talked with her.
Then, Steve Paulson and Anne Strainchamps reviewed predictions from the millennium edition of The Futurist magazine. It’s published by the World Future Society, which “does not hold that the future is knowable, only changeable.”
After that, Grant McCracken says that contemporary culture is getting noisier and noisier, as small social changes are being logged on a plethora of digital platforms. He told Steve Paulson that all that noise makes it difficult to listen for the deep melody of our culture and its future. McCracken teaches anthropology at MIT, where he wants to create a conceptual time machine. His latest book is Culturematic.
Following that, from albums for small bands with cult followings, to the breakout megahit of Nirvana's Nevermind, musician and producer Butch Vig has seen musical fads ebb and flow. A few of the trends he helped to create transformed the music industry. But he says the digital revolution is obscuring the future of the business.
Finally, the last word goes to Dr. Seuss. His Sneetches found out the hard way about trying to follow the latest fads. [Broadcast Date: January 13, 2011]
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