Next, if you've ever played one of the big online multi-player fantasy games - like World of Warcraft - you know that in the beginning, there's a certain amount of drudge work. But you can cheat and get someone else to do it for you. Cory Doctorow has written a novel about it, called For the Win, and tells Anne Strainchamps about gold-farming, and why people do it. Commentator Aubrey Ralph understands the pleasure of it. He explains his enthusiasm for the Society for Creative Anachronism, or SCA. Ethan Gilsdorf also understands. He is the author of Fantasy Freaks and Gaming Geeks and tells Steve Paulson it began for him when he was 12.
Finally, media theorist Douglas Rushkoff says the writing's on the wall: in the future, you can either make the software... or you can BE the software. Rushkoff has a new book – Program or Be Programmed. It opens with a story he told Anne Strainchamps about a recent visit to an Air Force general. [Broadcast date: February 16, 2011]
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