First, Bob speaks with author and activist Wendell Berry about his recent protest in Kentucky Governor Steve Beshear’s office over coal industry regulation. Then, KFC is as an iconic American company, but Colonel Sanders generates more revenue from the Chinese than Americans. And because of their collective buying power, the chicken-eating decisions those Chinese consumers make influences the menu at the KFC on Main Street, USA. Karl Gerth is an Oxford historian who studies the implications of Chinese consumerism. His first book, China Made: Consumer Culture and the Creation of the Nation, examined the connections between nationalism and consumerism in China in the first half of the 20th century. His newest book explains why we should all care about the everyday choices made by ordinary Chinese. It’s called As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything. [Broadcast date: February 16, 2011]
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