Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.
©2009 Malcolm Gladwell; (P)2009 Hachette
There were many indepth nonfiction articles in this books, some very fascinating when the truth was exposed; however, I felt they were a little too wordy. I picked the ones that interested me and skimmed the others.
Not applicable because each chapter is a different research article.
The article on the hair color empire and the one on birth control were my favorite articles. I also found the one on the Challenger explosion and the Enron fiasco very revealing.
I think I would have enjoyed this more to read an article periodically for its facts and explanation instead of reading the book cover-to-cover.
Second only to himself. One of the great minds of this century. Check out the Tipping Point, Outliers and this is certainly a perfect place to start to see the variety of subjects he touches on with such wonderful insight.
The Tipping Point. Freakenomics would be great examples.
He wrote it, he read it, he is able to provide the alliteration where it is intended. From his great mind to my ears.
Tough to stop. But the chapters change topics and it provides you an out.
I really enjoyed the insights about the differences between solving puzzles and mysteries. It was really interesting. I really enjoy how Gladwell thinks and links problem families together.
I like to listen to Gladwell, and find that him reading it as the author makes the words seem more natural, because they are natural for him. Some Authors just aren't good actors, but Gladwell isn't acting. He's telling the story of his own education on a topic or family of problems to a friend - or in this case thousands of frends.
Good writing, good thinking and insightful.
Incredibly interesting stories of human nature
Great coverage, contrast and prose
The Clairol advertising woman
ThR teaching module
Gladwell's is a spectacular narrator!
I have edited 38 national best sellers and had a writing fellowship from the National Endowment for the Humanities.
Outliers and Tipping Point were fascinating to me. I found my mind wandering while listening to What the Dog Saw. Of course the topics that appeal are a matter of personal taste. You might prioritize these three books differently.
Gladwell has a wonderful voice, and he reads his material beautifully.
Yes for there are short stories so you can stop and start easily.
Gladwell's writing is amazing he can make any subject matter interesting. He takes the dullest subjects and somehow transforms them into interesting topics of discussion in his short stories.
Equally as great as the others.
Curious, love philosophy, reading, polictics, social and Islam. فضولي ، أحب الفلسفة ، القراءة ، السياسة ، علوم الاجتماع ، والاسلام ex-Microsoft, ex-KFUPM (SWE).
The beauty about this audio book is that it is narrated by Malcolm Gladwell himself. So he gives the chance to tell what he wanted in his own way.
The articles are nice and they answer difficult questions like what the dog saw, what interviews can tell us (the new boy network) and rewarding talents and companies with star systems (the talent myth).
In summary, I've enjoyed the book and it opened new door for me to research. Also, it is noted that the questions that Malcolm is asking are very similar to those questions in the Freakonomics to which Malcolm refer to many times.
Loved the book. However, it doesn't have a property of single book because it is a series of articles. Its not worth buying the hardcopy. I've listened to the Audio book in audible and and it was worthwhile.
Would never buy a book read by this author- his voice puts you to sleep and takes away from any story being interesting.
Chapter length roughly corresponds to length of commute or workout at gym.
just as good.
Every chapter is interesting.
I find interesting the same things Gladwell finds interesting.
I really like Malcolm Gladwell's writing style and content. This book mainly discusses concepts relating to being able to see situations from another person's point of view. The book really just seems like a collection of interesting stories. They are all related within the individual chapters, but the underlying theme is lost on me. Regardless I really liked the Book. I still think Blink is a better listen, that book will change your reality
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