Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.
©2009 Malcolm Gladwell; (P)2009 Hachette
Addicted to books in all forms.
If you like Gladwell you will enjoy this collection. My only real complaint is that although Gladwell did an adequate job narrating the collection, it was not superior. I found myself enjoying the narrator from his articles on the New Yorker much more and often comparing the two in my head. Still, that is not enough to keep me from recommending the book or having enjoyed it!
Gladwell writes about the everyday- Coca cola, hair color, dog breeds, birth control pills are a few of his subjects. But he helps us look at them with new information. I really couldn't turn off the player. It was that interesting. For example, the doctor who invented birth control pills was a devout Catholic until the church attacked him for his work. He died away from the church.
Maybe nothing. It made me want to own the book so I could more easily share parts of it.
It really couldn't be a movie since it was aCompilation of articles.
I admit that was unfamiliar with Malcolm Gladwell before hearing about this book. Since downloading it, I've listened to it 3-4 times. One reason is that each chapter is a story in itself. I can clean the kitchen or take my dog for a walk and complete a story without stopping the narrative (plus I catch something new each time I listen). But the genius of Gladwell is his way of making the ordinary or mundane completely fascinating. I never would have imagined I would be amazed by the story of ketchup, but I was. He is brilliant at taking seemingly straight forward issues like the Challenger disaster or Enron or pit bulls and making one think differently. That is where it is genius. It makes one think. I certainly never would have thought the story of Ron Popeil or the history of women's hair dye would be interesting. Instead, I found these stories utterly fascinating.
Who needs fiction when real life is so damned interesting? This book tells stories, some decades long in the making, that bring to life the impacts humans and their choices and capabilities have on the course of all kinds of social and scientific history. I actually stopped listening to NPR in the car until I'd finished it...!
I thought this audio book included Part 1-3 just like the book but it only included Part 1. Should be more clear.
I want my money back.
However this one was not so great. I would leave it at that, but apparently audible wants me to input more text before I can submit a review. Gladwell's usual statistical data was more opinionated and less focused this time. Random thoughts by Gladwell would have been a reasonable title.
This is a great book, on par with all Gladwell's other works. I found the very last few chapters to be the most interesting and applicable for my personal taste (small business owner), but the entire book was wonderful. Easy and enjoyable to listen to while at the same time very informative and eye-opening.
Just great. Every story in this book is worthy of discussing with friends and further curiousity. Another win for Gladwell.
This Author NEVER disappoints! Such a fantastic perspective on many different points of view. There are just so many ways of looking at things, and this writer always gives you a new way of analysing what you've observed! DON'T PASS THIS UP!!
No real conclussions are ever drawn. Just a collection of stories. He is overly interested in women's issues: Menstruation, Breast Cancer even Hair Dye. His voice is very creepy too. I didn't enjoy Blink either because he just keeps tell the same story over and over again in different examples but never makes a point or draw any conclusion. You come away with nothing asking "So What? What's your point?"
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