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Up and Out of Poverty: The Social Marketing Solution | [Phillip Kotler, Nancy R. Lee]

Up and Out of Poverty: The Social Marketing Solution

In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results.
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Publisher's Summary

In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results.

You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. For 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty.

Download the accompanying reference guide.

©2009 Philip Kotler and Nancy R. Lee; (P)2009 Audible, Inc.

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    Hani A. Rahim Menaii Kuwait 03-19-10
    Hani A. Rahim Menaii Kuwait 03-19-10 Member Since 2006

    The book reader from Arabia

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    "Where is the PDF file"

    I liked the audiobook , though I'm trying to find the PDF file which is spouse to be with it according to the narrator , apically that it is produced by AUdible

    2 of 2 people found this review helpful
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    Andy Westport, CT, United States 12-19-10
    Andy Westport, CT, United States 12-19-10 Member Since 2002
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    "a how-to manual"

    This book is a how to manual. The authors present very specific tools, that properly used, can help inform the development of a strategy to fix some kind of social problem. What was nice about the approach is they have taken the same tools that are used in the business world, and showed how they could apply to areas ranging from fighting malaria to getting patients to take their full course of tuberculosis medicine. You may want to print the related pdfs and have them nearby while listening, because they are referred to several times.

    1 of 1 people found this review helpful
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