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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

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What Members Say

Average Customer Rating

4.0 (1391 )
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Performance
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  •  
    Aaron Davis 01-22-15
    Aaron Davis 01-22-15
    ratings
    REVIEWS
    1
    1
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    Story
    "This Book is for You"

    There are no silver bullets in this book. Not three step guide about how to generate change. This is a book of beginnings, starts, propolutions, ideas to ignite the fire in all of us to take up the opportunity and lead. You may not agree with everything Godin writes or says, but you certainly can't ignore it.

    0 of 0 people found this review helpful
  •  
    Derek Atchley 01-19-15 Member Since 2013
    ratings
    REVIEWS
    2
    2
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    "Creating a movement"

    I believe this book is a must for anyone involved in or starting a movement. There so much more than just an idea, lots of people have ideas but to create a Tribe that shifts the tide is key.

    0 of 0 people found this review helpful
  •  
    Nathan Mcinturf 01-15-15 Member Since 2015
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    3
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    "Very impactful"

    Definitely enjoyed and felt encouraged by this book. Great author with many real world insights. Would recommend this book to anyone who is feeling called to be a leader but unsure of the path.

    0 of 0 people found this review helpful
  •  
    Peter 01-13-15
    Peter 01-13-15
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    REVIEWS
    2
    2
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    Story
    "Interesting proven view"

    Pretty much goes along the path of the reward system which is being proven more effective each day .
    I took the advice and I already see a massive change in my staff and peers.

    0 of 0 people found this review helpful
  •  
    joand6 01-10-15
    joand6 01-10-15 Member Since 2014
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    9
    2
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    "A couple of ideas but thats it"

    had a couple of good ideas but i thought for the most part this book was not worth the time spent listening and definitely not worth the 10 bucks.

    0 of 0 people found this review helpful
  •  
    ANNE TURKINGTON 11-27-14
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    3
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    Performance
    Story
    "Boring and Repetitive"
    What disappointed you about Tribes?

    Nothing groundbreaking and presented in a boring way.


    What do you think your next listen will be?

    Deal Breakers


    What didn’t you like about Seth Godin’s performance?

    Boring.


    If you could play editor, what scene or scenes would you have cut from Tribes?

    Hard to say because it didn't feel like it had been arranged into 'scenes'.


    Any additional comments?

    A waste of time listening to this and I can't work out how to return it!

    0 of 0 people found this review helpful
  •  
    Jay WICHITA, KS, United States 10-06-14
    Jay WICHITA, KS, United States 10-06-14 Member Since 2012
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    "Not a fan"

    Sorry but just couldn't get into this book. A lot of other better books on the subject.

    0 of 0 people found this review helpful
  •  
    AE16 08-02-14
    AE16 08-02-14 Member Since 2013
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    23
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    "LOVED the book, couldn't stand his narration."
    What did you love best about Tribes?

    Everything in the book is great, and goes along with many other books that I have read.


    Any additional comments?

    His accent is pretty heavy and it just killed me every time he said "huge," or "human." Because he says "Yuge," and "Yuman." I know I'm being really picky, but I just really didn't like the way he read this book.

    0 of 0 people found this review helpful
  •  
    Robert 08-01-14
    Robert 08-01-14 Member Since 2015
    HELPFUL VOTES
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    "Not the best Godin I've read"

    Tribes is the kind of book that seems good at first. Seth Godin provides a great concept and a few examples right away which bring you lots of value. But then, the book really just starts to drag on after that. The remaining 2/3 of the book is Godin telling you the exact same thing, over and over. This book would have been better as a long-form blog post. The concept is good, but once it's laid out, there's nothing left but filler.

    0 of 0 people found this review helpful
  •  
    Anna Kantorowicz Monaco 05-15-14
    Anna Kantorowicz Monaco 05-15-14
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    REVIEWS
    5
    3
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    "Why did i expect more from such a short book?"
    Any additional comments?

    It is really difficult to concentrate on a book. Just this repetetiveness of the word "huge" without an "h" ... the way he reads it with so much "pointing out" and exclamations everywhere. They need to hire a proper narrator. He gives too much of his heart into it.

    As for the subject. It seams so "old news" and would be enouf to post it in his blog or write an article. And so many names were used just for the sake of using them, without actually getting somewhere.

    This is a kind of a book you'll drop in the middle and will not give a @#$ about what is he going to tell next.

    0 of 0 people found this review helpful

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