Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
I thought Purple Cow was an interesting book. But this I must say was better, even much better. It's a bit different focus, so not a totally fair comparison though.
I think understanding tribes is crucial for leadership as well as marketing. If you don't understand the concept and the value of it, you will sooner or later be passed and far behind the people who do understand it and apply it.
The narrator worked well with his own material and the book gives good content. I picked up some tips but felt that I did not learn enough. Thanks
Good book for big picture ideas on organizing a movement, business, church, or group. Wish it had more applicable ideas and not just big picture thoughts. It's Worth reading
Love that Seth reads his own audio books. Excellent content. The ideas can be applied to ANY business. Our business is trying to create a movement in the Fantasy Football world with a competing game. Seth's ideas will make an impact on how we approach and engage this enormous Tribe. Great concepts here, and worth the purchase.
Coach LizzyMc ~ Working Mom Coach
So many rich quotes! You'll use the Audible's bookmark function often. If u want motivation download ASAP! Feeling audacious after listening.
Godin makes it very clear what won't work, what will, and distils the necessity of leading.
I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.
Don't expect a list of tips and tricks.
"When the student is ready..."
I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!
I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.
Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.
Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.
Enjoy :- )
Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.
Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?
"I'll follow this book...mostly"
I good insight into leadership. Very ambitious yet simple. I mostly agree with the guys philosophy over ideals & innovation, however at times it can be a 'one size fits all' and no plan B approach.
Overall the passion and enthusiasm of the author is the books greatest strength. I took a lot from his examples but will not take away everything as gospel.
"Emotional commitenta of leadership"
Good book that covers a generic view of the key drivers behind leadership. Belief and wholeheartedness seem to be the orders of the day. Not a world changer for me... Lacked some inspiration which Seth so keenly talks about.
"Only you are holding yourself back"
A little repetitive perhaps but a good book nonetheless. The core message is that progress is made by heretics and that you can be a leader of change.
"An Excellent Book. A Must Read!"
Bought this audio book which was recommended to me by Tai Lopez. Listened to it straight away and will be listening to it again to take some serious notes!
This is a must read for anyone who wants to be a leader of men and build a tribe...
Truly motivational stuff from Seth, the worst bit is that I now have to decide whether I am going to be a Leader or not.
"Makes you Think! Makes you Do!"
Could make you feel guilty that you've not taken the decision to lead a tribe earlier!! Make the decision now. David
"simplistic motivational book"
American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.
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