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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

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  • Overall
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    "100% met my expectation."

    For many years I've heard how excellent this hook is and that its a must read. It 100% lived up to my expectation.

    Sheri Riley

    0 of 0 people found this review helpful
  •  
    Melissa 03-14-15
    Melissa 03-14-15 Member Since 2015
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    "All fired up"

    Although already well on the way to creating my own tribe, this book really gave me the faith to continue in my quest. Thanks Seth. Love your work.

    0 of 0 people found this review helpful
  •  
    BkkBanker 03-06-15
    BkkBanker 03-06-15 Member Since 2015
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    "Everyone should listen to this!"

    I thought Purple Cow was an interesting book. But this I must say was better, even much better. It's a bit different focus, so not a totally fair comparison though.

    I think understanding tribes is crucial for leadership as well as marketing. If you don't understand the concept and the value of it, you will sooner or later be passed and far behind the people who do understand it and apply it.

    0 of 0 people found this review helpful
  •  
    Leslie R- 02-27-15
    Leslie R- 02-27-15 Member Since 2013
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    "Calling all Heretics!"

    If you want to lead and need a daily injection of reminders why you are leading, pursuing and trying to make something of your passion... Listen to this book.

    0 of 0 people found this review helpful
  •  
    ACGalarza 02-12-15
    ACGalarza 02-12-15 Member Since 2015

    Say something about yourself!

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    "Inspirador"

    Estoy inspirado a poner mi granito de arena. Excelente manera de redactar y proponer la ideas. And now go!

    0 of 0 people found this review helpful
  •  
    Namoran 02-09-15
    Namoran 02-09-15 Member Since 2014
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    4
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    Story
    "I struggle to find its application in my life"

    I struggle to find its application in my life. But I like his style of speaking. I can't wait for the next one but I hope it's longer

    0 of 0 people found this review helpful
  •  
    James Doyle 02-08-15
    James Doyle 02-08-15 Member Since 2014
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    "Good understanding of leadership and ideas"

    The narrator worked well with his own material and the book gives good content. I picked up some tips but felt that I did not learn enough. Thanks

    0 of 0 people found this review helpful
  •  
    marianne 01-31-15
    marianne 01-31-15 Member Since 2014
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    "Big picture"

    Good book for big picture ideas on organizing a movement, business, church, or group. Wish it had more applicable ideas and not just big picture thoughts. It's Worth reading

    0 of 0 people found this review helpful
  •  
    Jeffrey M Johnson 01-30-15
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    "Excellent Content"

    Love that Seth reads his own audio books. Excellent content. The ideas can be applied to ANY business. Our business is trying to create a movement in the Fantasy Football world with a competing game. Seth's ideas will make an impact on how we approach and engage this enormous Tribe. Great concepts here, and worth the purchase.

    0 of 0 people found this review helpful
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    ABConley 01-29-15
    ABConley 01-29-15 Member Since 2013
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    "On Point"

    Great look on leadership and what the average person can do with the desire to change something or someone... Someone, meaning themselves.

    0 of 0 people found this review helpful
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